Reddit is the 10th most popular website in the US, boasting millions of daily active users. There’s no question Reddit is one social platform you want to be marketing on. But where there’s potential, there’s competition.
To reach the right audience on Reddit, you need to understand its users. Below is a breakdown of Reddit stats and user demographics for 2024.
Editor’s Choice
- The U.S. accounts for nearly half of Reddit’s worldwide traffic (Statista).
- Most U.S. Reddit users are Millennials and Gen Z (Statista).
- More Black and White Americans than people of other races use Reddit (Pew Research Center).
- Reddit’s total revenue increased by 53.5% between 2018 and 2022 (Sacra).
- 72% of US Reddit users use the site for entertainment (Statista).
- People view Reddit for nearly 8 minutes on average (SimilarWeb).
- Subreddits devoted to knowledge and thoughtful conversations rose in 2023 (Reddit).
- Keanu Reeves gets the most upvoted Reddit post of the year (Reddit).
How Many People Use Reddit?
The latest Reddit user stats (October 2023) show 70 million daily active users interacting with 16+ billion posts and comments. There is a significantly lower number of users paying for a premium subscription, which is estimated to be around 473,000.
| Pro Tip! |
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| To enjoy an ad-free Reddit experience, subscribe with USD 5.99/month or USD 49.99/year to save 30%. It also includes access to premium subreddits and exclusive features like avatar gear and app icons. |
Reddit User Demographics
Reddit is a web traffic powerhouse. With over 1.7 billion visits recorded in April 2023, it’s one of the most-visited websites online. If you’re asking which type of users are visiting the most, this section has the answers.
- Over 47.89% of the global traffic on Reddit originates from the U.S.
(Statista)
Reddit traffic varies by country, and the U.S. tops the list of the global traffic share in the six months ending April 2023. The U.K. came in second place with 7.13% of all web visits, followed by Canada at 6.98%, Australia at 4.14%, and Germany at 3.19%.
The U.S. has the most Reddit users—which makes sense since the app was founded there. It is favored by 19% of social media users nationwide and is used by 21%.
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- Gen Z and Millenials are the top Reddit users in the U.S.
(Statista)
Generations use various technologies differently, and the younger ones generally stand out. A survey of adults in the United States at the start of 2021 revealed that Reddit’s reach declines with age.
According to App Ape, as reported by Statista, as of March 2021, Reddit was dominated by users aged 18-29 at 28.1%. These users belong to Gen Z and Millennials. The rest of the age distribution of Reddit app users in the U.S. is as follows: 26.1% are between the ages of 30-39, 21% are between 10-19, 14.1% are between 40-49, and 10.3% are over 50.
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| Reddit requires users to be 13 or older, but if you are suspicious that your kid is on the platform, here are methods to find them on Reddit. Also, here’s how to find them on social media generally. |
- Black and White Americans use Reddit more than other races.
(Pew Research Center)
The use of online platforms, including Reddit, varies by demographic group. In a February 2021 survey among American internet users, the likelihood that Hispanic Americans had ever used Reddit appears to be lower by 3% than that of Black and White Americans. 17% of Black and White Americans had used the platform. Only 12% of American women use Reddit, compared to roughly 23% of adult males.
Here are more of its user demographic findings across many platforms:
According to the same source, YouTube, one of the top ten social media video platforms, and Reddit saw statistically significant growth since 2019-–with Reddit increasing from 11% in 2019 to 18% in 2021.
Statistics on How Reddit is Used
Reddit has thousands of communities with endless discussions. There’s a subreddit for everyone, regardless of interests—sports, fan theories, etc. In this section, you’ll find how many, how long, and which mobile operating systems people use to engage with Reddit content.
- Reddit grew 53.5% from 2018 to 2022.
(Sacra)
According to data from Sacra, Reddit made a total revenue of $94 million in 2018, $132 million in 2019, $198 million in 2020, $375 million in 2021, and $510 million in 2022.
The same source estimates that Reddit’s growth has come chiefly from its expanding advertising business over the past two years. Advertisers spent 31% more on Reddit in 2022, despite overall advertising spending falling during each of the final six months of the same year.
- 72% of Reddit users in the US claimed to use the platform for entertainment.
(Statista)
Entertainment is why people use Reddit as of the third quarter of 2019. Some 43% turn to the platform to get news, 17% say it’s for ‘other purposes’, 17% use it to follow brands/companies, 8% say Reddit is for strengthening their professional network, and the remaining 5% say they use Reddit to keep contact with friends and family.
- Over 480,000 users interact with Reddit content within one Internet minute.
(Statista)
There are billions of internet users worldwide, and two major forces behind their online activity are media and communications. In the case of Reddit, August 2020 data shows that 480 thousand people interact with Reddit content within one minute of being online.
- Reddit monthly active users increased worldwide from 2019 to 2021
(Statista)
Between 2019 and 2021, TikTok had the most remarkable increase in its monthly active users worldwide at 38%. It is followed by the visual discovery engine Pinterest at 32% and Reddit at 30%.
One of the reasons for people’s increased interest in social networking was the COVID-19 pandemic, which caused billions of people to end up in lockdown. They were working/studying from home and seeking social interaction.
- Redditors spend 7 minutes and 59 seconds on average on Reddit.
(SimilarWeb)
According to SimilarWeb, as of October 2023, users view reddit.com for almost 8 minutes on average. 41.22% of visitors only view a single page before leaving, while the average user views 6.05 pages per visit.
The same source found that Reddit has 1.9 billion total visits (via desktop and mobile). The primary source of traffic, accounting for 56.62% of desktop visits, was organic search traffic. While the numbers are high, desktop traffic on reddit.com dropped by 1.26% in November compared to the prior month.
- There are more Reddit users on iOS than on Android.
(Airnow)
According to Airnow, the number of daily iOS users of the Reddit app rose by 43% in the first half of 2020. It came from roughly 4.7 million in the first quarter to 6.7 million the following quarter.
As of the fourth quarter of 2021, more Reddit daily active users use iOS (over 15 million) than Android (1.9 million). If you look at monthly active users, iOS users still dominate at around 46.65+ million, while there were only about 17 million for Android.
Reddit Statistics on Subreddit Topics
Reddit is one of the most well-known websites with a forum-style discussion structure. It enables users to interact across multiple communities divided by topics.
Thousands of subforums, or subreddits, covering various subjects are available on Reddit. With that in mind, below are interesting subreddit stats to know.
- Reddit has 3+ million niche subreddit communities.
(Reddit)
Reddit has over 3 million niche subreddit communities with over 100,000 active ones. Besides your regular cat and food subreddits, there’s also a huge array of NSFW (not safe for work) communities to pick from.
Given this data, at least one subreddit is almost certain to be relevant to the industry or niche(s) your brand is most associated with. In the event that it doesn’t, you can always make one.
- Subreddits that promoted knowledge and intelligent discourse gained popularity in 2023.
(Reddit)
Although Reddit continues hosting interests such as marketing and business, 2023 trends clarified the rise in subreddits focused on knowledge and intelligent discussion.
Redditors showed an insatiable appetite for knowledge as subreddits like r/todayilearned and r/NoStupidQuestions saw a spike in viewership, claiming the 25th and 18th most viewed spots, respectively. To add, r/damnthatsinteresting—which delves into various intriguing subjects—rose 26 places to take the 13th spot. These are according to the app’s latest recap, which it has just released.
- The year’s most upvoted Reddit post goes to Keanu Reeves.
(Reddit)
Reddit’s 2023 most upvoted post is an ‘Ask Me Anything (AMA) session with Keanu Reeves at 322,293 upvotes.
The remaining four among the five most popular posts were the Reddit art series “Drawing Badly Until TOTK Releases” at 63,805 upvotes, an AMA with Nicolas Cage and Nicholas Hoult at 57,177 upvotes, and the 11th AMA session with Bill Gates garnering 40,325 upvotes.
| Fun fact! |
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| The “Ask Me Anything” (AMA) subreddit is one of the most popular subreddit types. It’s where celebrities, public figures, and people in unusual positions post threads, allowing other Reddit users to ask them anything. |
Wrap Up
The figures above show potential profits for businesses and individuals wishing to join the conversation or advertise on Reddit. Even though Reddit is still smaller than social media giants like Facebook and Instagram, it is constantly growing.
Reddit’s advertising potential grows as more advertisers spend money there. A thorough understanding of the user culture and demographics within each subreddit is essential for the success of any advertising campaign.
Frequently Ask Questions
Yes, Reddit only had around 36 million daily active users in 2020, but now has 70 million.
Reddit is most prominent in the United States as it’s where almost half of its users are, and it’s where brand awareness is the highest at 68%
Yes, Reddit makes money through advertising and selling premium membership plans without advertisements.
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