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Top 10 Social Media Video Platforms

Last updated: 13.05.2023
Author: raj

Social media video platforms have become more popular recently. With 4.5 billion online users watching videos worldwide, most users favor video content over texts and images.

Using video content can also increase traffic and nurture leads by 300%, as 96% of users claim to have watched more videos online since the pandemic hit.

Whether you’re a business or a content creator, social media video platforms are essential for creating content. However, finding the right one can be challenging with so many options.

Fortunately,  this article has listed the top 10 social media video platforms. Keep reading to know more about them.

What Are The Top 10 Social Media Video Platforms?

Your journey toward content marketing success begins with choosing the right social media video platform. 58.5% of the global population uses one or more social media platforms. But not all these platforms will work out for your brand or business. 

Here are the top 10 social media video platforms you can use to build brand awareness, engage with users, and convert potential audiences:

1. YouTube 

YouTube is hands down the world’s largest video platform. It has over 2 billion, active monthly users. This video-based social media users to create and share videos, including:

  • live videos
  • music videos, 
  • product reviews, 
  • vlogs, and 
  • tutorials. 

The Google-owned platform has become a mega-hub for content creators, businesses, and private individuals. On top of that, it lets businesses run ads that are targeted to specific audiences.

2. Facebook 

Facebook is the world’s leading social media platform, with over 2.9 billion monthly active users. 

Over the years, it has integrated more video content into its platform through Facebook Watch. Users can now upload and share video content like live videos, 360-degree videos, and 4K videos.

The state-of-the-art algorithm of Facebook prioritizes video content, making the platform very effective at promoting business. Likwas e YouTube, Facebook also allows businesses to publish videos intended for niche audiences.

3. Instagram

Instagram is a well-known social media platform with over a billion active users monthly. Unlike other platforms, Instagram was initially a photo-sharing app until it incorporated videos in 2013.

With Instagram, people can promote themselves or their businesses by uploading and sharing photos alongside video content. Despite the 1-minute limit for videos, the platform is still great for businesses that want to showcase their products and services visually.

4. TikTok

TikTok is a relative newcomer to the world of social media. Even so, it has managed to take the world by storm. Tiktok videos are fun, quirky, creative, and engaging. 

Initially, TikTok was an exclusively short-form platform with 15-60 second videos. But with recent updates, users can now create and then share 10 minutes videos. As of writing, it has more than 1 billion active users. Most of these users are very young, often below 30. 

TikTok has also become a popular platform among businesses, with almost one in three Tiktok users purchasing what they see on the platform.

5. Twitter

Twitter is best known for short messages called tweets and as the originator of hashtags. Over the years, it has incorporated video content to stay relevant among its 229 million active users.

The limit for a Twitter video is 2 minutes and 20 seconds. While this may seem short, it’s enough time to showcase product demos, tutorials, and advertisements.

6. LinkedIn

LinkedIn is a professional social media platform with 830 million users. It’s a place where professionals can connect. LinkedIn has been working to make video content by its users more relevant.

Users of LinkedIn can utilize videos to share product demos, thought leadership content, and demos. Aside from that, they may also run targeted video advertisements.

7. Snapchat

Snapchat is a significant competitor to Instagram and TikTok. This short-form platform allows you to share photos and videos that disappear after a day. Its primary audience is millennials and younger people, much like TikTok.

Businesses that wish to improve their marketing toward young people can benefit from having a presence on Snapchat. They can utilize videos to spread brand awareness, reach out to subscribers, and run targeted video advertisements for a fee.

8. Vimeo

Vimeo is a platform that offers quality video hosting and streaming services. It’s very popular among businesses and pro/non-pro content creators. That’s because it offers various customization choices for video players and privacy settings.

What’s excellent about Vimeo is that it gives content creators many monetization options. For example, the platform lets them establish video-on-demand and subscription services.

9. Twitch

Twitch is arguably the world’s most popular gaming and e-sport live-streaming platform, with over 30 million daily active users. Compared to other video-based social media, most of Twitch’s user base primarily consists of young male content creators and users. However, the platform has slowly been gaining more female users.

Members of Twitch have access to chat rooms, emotes, and subscriptions. In addition, they can monetize their accounts with affiliate programs, ad revenue, donations, and subscriptions.

10. Reddit

If you want to tap into niche communities, Reddit may be the right social media video platform. Reddit is a website where users can share news, rate content, and discuss niche topics. 

This platform also allows users to share links, images, text posts, and videos. The platform’s video feature, in particular, lets users upload and share video content to various communities known as subreddits. 

However, because of the anonymous nature of its users, it may not be the ideal place to establish a large online following.

Putting It All Together

Social media video platforms are powerful tools that can help to build your brand and reach your intended audience. You must establish a presence on a relevant platform to improve your business’s social media ranking. How so? 

Regularly creating quality content, running ads, and communicating with your subscribers.

Frequently Asked Questions

1. What is the best social media platform?

There is no definite answer to this question. The best social media platform will always depend on your specific goals and target audience. For example, Tiktok is perfect for reaching out to younger audiences. While YouTube is ideal for creators that specialize in making long-form content.

2. How important is video content on social media?

Video content on social media has never been more critical than now. It is more engaging and helps build a strong connection with your audience.

3. Should you be on all social media video platforms?

No, it is unnecessary to be on every social media video platform. Choosing the platforms that align with your goals and target audience is crucial. A strong presence on a few platforms is preferable to spreading yourself too thin.