Blog Archive

Our blog is a one-stop destination for the latest research, case studies, and guides on all things relevant to your business. Take advantage of these free insights to get ahead of the curve. Our experts bring together the most valuable information, from industry-specific facts to customer-related stats.

Snapchat Statistics Featured Image
Last updated: 15.11.2021
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Author: Maya

Snapchat Statistics

There was a time when people thought social media and digital technologies had nowhere further to go. Then, Snapchat came along and demonstrated new ways to share videos and photos. And while many thought its days were numbered, the platform proved to be a...
UX Statistics Featured Image
Last updated: 29.11.2021
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Author:Marko

UX Statistics

User experience is one of the essential pillars of every brand’s online presence. Bad user experience often leads to losing both potential and existing customers. It’s no wonder then that brands have started putting more time and resources into getting...
CMS Market Share Featured Image
Last updated: 26.11.2021
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Author:Hristina Nikolovska

CMS Market Share

Content management systems (CMSs) have found their way into many businesses in the past decade. They allow just about anyone to create professional-looking websites without  any coding knowledge. Today, we’re going to answer some questions about this...
Lead Generation Statistics
Last updated: 25.11.2021
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Author:Ana

Lead Generation Statistics

When it comes to growth, lead generation is the bread and butter of a business. Challenges in lead generation strategies are now centered on standing out in the crowded marketplace and reaching out to the right customer. Experts forecast that personal touch...
Most Popular Programming Languages Featured Image
Last updated: 22.11.2021
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Author:Hristina Nikolovska

Most Popular Programming Languages

As our modern society keeps on growing and progressing, so does the popularity of programming languages and software development. That is exactly why we’ve taken the time to compile a list of 11 widely-used programming languages and some interesting...
Apps Statistics Featured Image
Last updated: 20.11.2021
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Author:Hristina Nikolovska

Apps Statistics

It’s no secret that apps have turned our daily lives around. We use them to meet new people, stay in touch with our loved ones, get a ride, order food, and much more. What used to be an entertainment industry turned into a billion-dollar market in a matter...
Color Psychology Facts Featured Image
Last updated: 15.11.2021
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Author:Marko

Color Psychology Facts + Infographic

“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of...
Last updated: 15.11.2021
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Author:Ana

Online Reviews Statistics

Online consumer reviews are not just great for exposure but also allow you to listen to your customers and invest time in cultivating and maintaining your brand’s name. To give you some favorable wind on the stormy sea of customer complaints, we present you...
Email Marketing Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Email Marketing Statistics

While many feel that email marketing is long dead and putting messages in your customers’ inboxes doesn’t really generate buzz, the truth is very different. Email marketing statistics show that this form of promoting one’s business is more successful...
Live Chat Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Live Chat Statistics

We’ve all been there—browsing through a website to look for more info about a product, or just having questions and wanting answers right now. That’s where live chat comes in. It’s an effective tool that improves the overall user experience and...
Live Video Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Live Video Statistics

In today’s world, everyone is just a click away from going live on video and becoming an online celebrity. Live streaming lets people connect with their audience and create a relationship like no other. Marketers are also beginning to grasp the value of...
AB Testing Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

A/B Testing Statistics

Ever wondered whether your website would attract more traffic if you switched its layout around? Or whether your marketing strategy can be improved with some slight tweaks? A/B testing statistics show it’s certainly worth giving this methodology a try and...
Blogging Statistics Featured Image
Last updated: 15.11.2021
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Author:Marko

Blogging Statistics

Content marketing is not just a useful strategy that could set you apart from the competition, it’s a necessity. A brand that doesn’t create content can’t even be in the game, let alone get ahead of it. Nowadays, blogging is a major part of marketing,...
Small Business Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Small Business Statistics

Small businesses are considered the backbone of any economy, and rightfully so. They bring innovation to the market and also provide employment for those who have been rejected by big corporations. These small business statistics provide further insight into...
Pinterest Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Pinterest Statistics

If you’re new to Pinterest, you may find figuring out its purpose and target users somewhat complicated at first. Compared to this social network, LinkedIn, Twitter, Instagram, and Facebook seem pretty straightforward. Pinterest statistics below indicate...
What Is Responsive Web Design Featured Image
Last updated: 15.11.2021
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Author:Marko

What Is Responsive Web Design?

Spend even a short amount of time researching the topic of web design and the attribute “responsive” is bound to pop up. Whether you’re trying to understand how to optimize your online presence, learning the ropes in the industry, or just plain...
What Is Call to Action Featured Image
Last updated: 15.11.2021
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Author:Marko

What Is a Call to Action?

If you’re new to the world of digital marketing, you’ve probably come across these three letters — CTA — and wondered what in the world the California Truck Association had to do with running a successful eCommerce website. Things may start making...
Web Design Trends Featured Image
Last updated: 15.11.2021
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Author:Marko

Web Design Trends

The importance of establishing and curating a well-designed website in today’s internet-dominated global climate is hardly a secret. A strong online presence is a prerequisite to a blooming business enterprise, but just what marks the difference between a...
Landing Page Statistics Featured Image
Last updated: 15.11.2021
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Author:Marko

Landing Page Statistics

When it comes to marketing optimization, landing pages are one of the most essential aspects. For those who want to increase their target metrics, gaining knowledge about landing page statistics can be extremely valuable – especially when it is used right....
AB Testing Examples Featured Image
Last updated: 15.11.2021
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Author:Marko

A/B Testing Examples

If you want to have a successful marketing campaign, then testing your work regularly is essential. The only way to stay up to date with your industry and truly capture the attention of your site visitors is to keep experimenting with the things you can...
Shopping Cart Abandonment Statistics Featured Image
Last updated: 15.11.2021
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Author:Marko

Shopping Cart Abandonment Statistics

One of the biggest challenges for marketers today is figuring out how to engage their consumers. Getting them to finally make a purchase can be tricky, and a lot of online retailers are facing the problem of abandoned carts and user who wander away from the...
Call to Action Buttons Featured Image
Last updated: 15.11.2021
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Author:Marko

Best Call to Action Buttons

Know your audience, use bright colors, and always have effective copy text – the basic rules for creating a good CTA button are simple. And yet, less than 25% of businesses are satisfied with their conversion rates, which is why they are still looking for...
How Many People Use Google Featured Image
Last updated: 15.11.2021
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Author:Maya

How Many People Use Google

Google was born back in 1996 when Larry Page and Sergey Brin developed a concept for a search engine they were going to call BackRub. The rest, as they say, is history. Today, Google is synonymous with internet search. The search engine has the biggest market...
Freelance Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Freelance Statistics

The evolution of the internet and digital technologies means that you no longer need to be confined to a 9-to-5 office job. Some people, therefore, have come to see freelancing as the ideal way of working in these modern times, while others write it off as...
Cyber Security Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Cybersecurity Statistics

The number of malicious programs released online has reached a tremendous scale. Some estimates suggest that over 350,000 new malware samples are produced daily. Some 30 years ago, the internet was a new and captivating universe. Today it can be a dangerous...
Mobile Marketing Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Mobile Marketing Statistics

In today’s world basically anything and everything internet-related is available at the tip of one’s finger (or thumb). It stands to reason, then, that you need to get in on the mobile game if you’re looking to be competitive. The hiccup is that mobile...
Webinar Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

Webinar Statistics

In today’s world of online, well, everything, every internet medium can present a business opportunity. Webinars are one such thing; they’ve turned into a powerful tool that can engage customers and generate leads if done right. That’s why we’ve...
CRO Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

CRO Statistics

Do you spend hours or even days planning, implementing, and analyzing the results of all sorts of tests and research? As a marketer, you are probably investing valuable resources in attracting potential clients. But how much of your time and money do you...
Millennial Marketing Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Millennial Marketing Statistics

Loosely defined as the group of people born between 1981 and 1996, millennials grew up in a constantly changing era. Regardless of whether you love or hate Generation Me, they are currently one of the world’s most powerful consumer groups and the biggest...
Customer Loyalty Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Customer Loyalty Statistics

Taking care of your customers should be a top priority if you want your business to survive and prosper. All research conclusively indicates that customer loyalty is one of the main engines of driving a venture forward. That’s why we’ve prepared some of...
Customer Retention Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Customer Retention Statistics

Taking actions to keep customers happy and satisfied after at least one purchase has been a somewhat neglected area of marketing. These customer retention statistics demonstrate that it’s not only more efficient to keep current clients instead of always...
Search Engine Optimization Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

Search Engine Statistics

SEO is, without a doubt, one of the most effective ways to bring new customers to your website. It also helps marketers build a better user experience and more importantly, boost brand credibility. Search engine statistics show that the ever-changing search...
Retargeting Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Retargeting Statistics

There are many types of online advertising, but only one gives marketers the power to re-engage potential customers after losing them. Retargeting statistics reveal that most website visitors leave without buying anything and often never return, so the...
Instagram Stories Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

Instagram Stories Stats

The stories feature on Instagram has opened up an entirely separate universe of opportunities on the platform and Instagram stories stats are there to prove it. This is where real, life-inspired content thrives before disappearing forever after 24 hours...
Mobile Email Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Mobile Email Statistics

Everything revolves around smartphones and tablets these days, and emails are no exception. To build an email marketing strategy that will deliver results, you need to optimize it for mobile too. To aid you with that, we’ve prepared the most essential...
LinkedIn Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

LinkedIn Statistics

LinkedIn might not be the fun social media network where people scroll through colorful posts and stories, but it is certainly great for business. LinkedIn statistics further show that the platform can deliver spectacular results if combined with the right...
Marketing Automation Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Marketing Automation Statistics

Marketing automation is the talk of the town nowadays, and for good reason. Marketing automation statistics show that by reducing and even eliminating repetitive tasks, technology can take you to the top of your niche. Delivering the right message to the...
Web Design Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Web Design Statistics

A website is the beating heart of your digital presence, and if you want to make it big on the internet, that’s the first thing you need. But just any website won’t do. If website traffic is your bloodstream, web design and user experience are the veins...
SEO Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

SEO Statistics

You’ve probably heard the claim that SEO has long been dead. This is a notion many seem to be fond of, whether or not they have the data to corroborate it. The fact of the matter is that SEO is something worth focusing on, even if it doesn’t amount to...
Affiliate Marketing Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Affiliate Marketing Statistics

Are you tired of working nine to five? Ready to become the next big entrepreneur? The good news is that the world has invented affiliate marketing, an advertising model where you can earn a commission in exchange for promoting products and services sold by...
PPC Stats Featured Image
Last updated: 15.11.2021
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Author:Maya

PPC Stats

Pay-per-click is one of the most effective online marketing methods courtesy of its superior audience targeting. The PPC market, however, has changed a lot over the past few years. It is no longer Google-exclusive with Facebook and Amazon claiming spots on...
Voice Search Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Voice Search Statistics

Voice assistants are becoming better and smarter by the day, entirely transforming the way people interact with their digital devices. If you missed the hype and haven’t optimized your website for voice search yet, you’re losing a fair share of your...
Google Search Statistics Featured Image
Last updated: 15.11.2021
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Author:Maya

Google Search Statistics

What started as a research project back in 1996 has since become the biggest and most powerful search engine and a place where billions of people go for information. Be it the location of the nearest post office, or how do nuclear reactors work, Google has it...
Cybercrime Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

Cybercrime Statistics

While technology has undoubtedly made the lives of billions of people easier, it has some downsides too. Cybersecurity is one of the biggest issues businesses around the world struggle with daily. Recent cybercrime statistics point to a boom in breached and...
Customer Service Statistics Featured Image
Last updated: 15.11.2021
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Author:Ana

Customer Service Statistics

Customer service statistics show that US businesses lose a shocking $62 billion a year due to poor customer service and half of their customer base because of substandard customer experience. To avoid such catastrophic damages, consider our list of the latest...
Content Marketing Statistics Featured Image
Last updated: 15.11.2021
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Author:Ana

Content Marketing Statistics

Content continues to reign supreme, the market size is growing, the digital sphere is getting noisier by the day, customers’ demands are evolving, and marketers are, above all, trying to stay on top of it all. To help keep up with what is what, we brought...
Facebook Statistics Featured Image
Last updated: 15.11.2021
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Author:Ana

Facebook Statistics

Ever since 2004, Facebook has been gaining more and more popularity on a daily basis, with data showing that the number of Facebook users active every second stands at 20,000. While our beloved social media platform continues to grow, there is one thing that...
PR Statistics Featured Image
Last updated: 15.11.2021
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Author:Ana

PR Statistics

Creating a successful marketing and branding campaign could never happen without PR help. Public relations aim to connect businesses to the outside world utilizing many different procedures to increase brand visibility and (online) presence. While other...
AdvertisingStatistics Featured Image
Last updated: 15.11.2021
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Author:Ana

Advertising Statistics

With more than half a trillion-dollar market size, the advertising industry is an ever-changing world with new trends, technologies, and strategies emerging daily. It is important to stay up-to-date in this dynamic world, and getting familiar with the most...
Sales Statistics Featured Image
Last updated: 15.11.2021
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Author:Ana

Sales Statistics

Over the past 20 years, the world has drastically changed, starting with the customers’ attitudes regarding purchasing decisions and their expectations from sellers. Old manipulative sales techniques don’t work anymore, and technological advancements have...
Last updated: 15.11.2021
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Author:Ana

B2B Marketing Statistics

Marketing to businesses is quite different from marketing to consumers. When placing a product for other companies on the market, most B2B purchases are made only when multiple people agree on them, with decision-makers varying from developers to sales...
CRM Statistics
Last updated: 15.11.2021
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Author:Ana

CRM Statistics

You can stay on top of your sales without lowering your prices. You just need to build strong relationships with your customers, but you have so many of them, you cannot remember all their names. That’s where customer relationship management comes into...
Bing Facts Featured Image
Last updated: 15.11.2021
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Author:Ana

Bing Facts

While it’s safe to say that we can choose from loads of other search engines when looking for something online, we either turn to Google or Bing. While Bing, formerly known as Windows Live Search, has been in its more successful rival’s shadow for years...
Artificial Intelligence Statistics
Last updated: 15.11.2021
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Author:Ana

Artificial Intelligence Statistics

While we may not give it a lot of thought, most of our day-to-day activities are majorly influenced or assisted by artificial intelligence. Most of us already have our AI-powered smartphones on us just about all the time or rely on the likes of Alexa or...
Branding Statistics Featured Image
Last updated: 15.11.2021
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Author:Hristina Nikolovska

Branding Statistics

Living in a consumer society means continuously coming across new brands and deciding whether they’re worth our time. But what we don’t see is the hard work behind a business’s visual identity. There are many things brands have to do, such as building...
Accounting Statistics
Last updated: 10.11.2021
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Author:Ana

Accounting Stats

Entrepreneurship in the USA has reached record-breaking levels, with an average of 700,000 businesses established in a year. Yet, almost half of them fail in five years due to poor financial management. With the rise of cloud-based solutions amid COVID-19...
Last updated: 03.11.2021
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Author:Ana

Machine Learning Statistics

Machine learning-based AI-powered applications are all around us, on our GPS, streaming platforms, virtual assistants, even identifying spam emails for us. But they can do a lot more — machine learning statistics show outstanding success in the...
Digital Marketing Statistics Featured Image
Last updated: 28.10.2021
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Author:Hristina Nikolovska

Digital Marketing Statistics

With an expected growth rate of 18.2% and an already whopping $56.52 billion market value, digital marketing is thriving, flourishing, and changing incessantly. Digital marketing statistics, however, show that what worked yesterday might not work today—and...
Last updated: 29.09.2021
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Author:Ana

VPN Statistics

Living in this day and age means constantly being online and sharing and accessing information from our phones or computers, both for work and fun. Doing so without a VPN (a virtual private network) often makes us easy prey for hackers. That’s why we’ll...
Social Media Marketing Statistics Featured Image
Last updated: 28.09.2021
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Author:Ana

Social Media Marketing Statistics

Social media took the world by storm, not only impacting our everyday lives but also changing marketing as we know it. Fashion, fitness, health, and finance are just some of the industries directly influenced by social media. That is exactly why today we’ve...
Twitter Statistics Featured Image
Last updated: 23.09.2021
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Author:Ana

Twitter Statistics

Launched in 2006, Twitter quickly became a household name. Today, one billion tweets are posted in less than two days, and virtually every corner of life is talked about on Twitter. The platform’s prominence has been reaffirmed amid the coronavirus pandemic...