Blog Archive

Our blog is a one-stop destination for the latest research, case studies, and guides on all things relevant to your business. Take advantage of these free insights to get ahead of the curve. Our experts bring together the most valuable information, from industry-specific facts to customer-related stats.

Snapchat Statistics Featured Image
Last updated: 10.04.2021
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Author: Maya

25+ Surprising Snapchat Statistics

There was a time when people thought social media and digital technologies had nowhere further to go. Then, Snapchat came along and demonstrated new ways to share videos and photos. And while many thought its days were numbered, the platform proved to be a...
Social Media Marketing Statistics Featured Image
Last updated: 15.09.2021
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Author:Ana

Social Media Marketing Statistics

Social media took the world by storm, not only impacting our everyday lives but also changing marketing as we know it. Fashion, fitness, health, and finance are just some of the industries directly influenced by social media. That is exactly why today we’ve...
Last updated: 08.09.2021
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Author:Ana

20 Noteworthy B2B Marketing Statistics

Marketing to businesses is quite different from marketing to consumers. When placing a product for other companies on the market, most B2B purchases are made only when multiple people agree on them, with decision-makers varying from developers to sales...
Advertising Statistics Featured Image
Last updated: 07.09.2021
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Author:Ana

40+ Surprising Advertising Statistics

With more than half a trillion-dollar market size, the advertising industry is an ever-changing world with new trends, technologies, and strategies emerging daily. It is important to stay up-to-date in this dynamic world, and getting familiar with the most...
Sales Statistics Featured Image
Last updated: 01.09.2021
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Author:Ana

30+ Mind-Boggling Sales Statistics

Over the past 20 years, the world has drastically changed, starting with the customers’ attitudes regarding purchasing decisions and their expectations from sellers. Old manipulative sales techniques don’t work anymore, and technological advancements have...
PR Statistics Featured Image
Last updated: 26.08.2021
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Author:Ana

25 Attention-Grabbing PR Statistics

Creating a successful marketing and branding campaign could never happen without PR help. Public relations aim to connect businesses to the outside world utilizing many different procedures to increase brand visibility and (online) presence. While other...
Facebook Statistics Featured Image
Last updated: 19.08.2021
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Author:Ana

40+ Must-Know Facebook Statistics

Ever since 2004, Facebook has been gaining more and more popularity on a daily basis, with data showing that the number of Facebook users active every second stands at 20,000. While our beloved social media platform continues to grow, there is one thing that...
Last updated: 19.08.2021
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Author:Ana

30+ Fascinating Online Reviews Statistics

Online consumer reviews are not just great for exposure but also allow you to listen to your customers and invest time in cultivating and maintaining your brand’s name. To give you some favorable wind on the stormy sea of customer complaints, we present you...
Content Marketing Statistics Featured Image
Last updated: 19.08.2021
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Author:Ana

30 Incredible Content Marketing Statistics

Content continues to reign supreme, the market size is growing, the digital sphere is getting noisier by the day, customers’ demands are evolving, and marketers are, above all, trying to stay on top of it all. To help keep up with what is what, we brought...
Customer Service Statistics Featured Image
Last updated: 26.07.2021
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Author:Ana

34 Fascinating Customer Service Statistics

Customer service statistics show that US businesses lose a shocking $62 billion a year due to poor customer service and half of their customer base because of substandard customer experience. To avoid such catastrophic damages, consider our list of the latest...
Live Video Statistics Featured Image
Last updated: 10.04.2021
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Author:Maya

30+ Vital Live Video Statistics

In today’s world, everyone is just a click away from going live on video and becoming an online celebrity. Live streaming lets people connect with their audience and create a relationship like no other. Marketers are also beginning to grasp the value of...
AB Testing Statistics Featured Image
Last updated: 10.04.2021
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Author:Maya

20+ Eye-Opening A/B Testing Statistics

Ever wondered whether your website would attract more traffic if you switched its layout around? Or whether your marketing strategy can be improved with some slight tweaks? A/B testing statistics show it’s certainly worth giving this methodology a try and...
Blogging Statistics Featured Image
Last updated: 23.03.2021
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Author:Marko

44+ Fascinating Blogging Statistics

Content marketing is not just a useful strategy that could set you apart from the competition, it’s a necessity. A brand that doesn’t create content can’t even be in the game, let alone get ahead of it. Nowadays, blogging is a major part of marketing,...
Web Design Statistics Featured Image
Last updated: 22.03.2021
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Author:Maya

23+ Inspiring Web Design Statistics

A website is the beating heart of your digital presence, and if you want to make it big on the internet, that’s the first thing you need. But just any website won’t do. If website traffic is your bloodstream, web design and user experience are the veins...
Cybercrime Statistics Featured Image
Last updated: 21.03.2021
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Author:Hristina Nikolovska

24 Terrifying Cybercrime Statistics

While technology has undoubtedly made the lives of billions of people easier, it has some downsides too. Cybersecurity is one of the biggest issues businesses around the world struggle with daily. Recent cybercrime statistics point to a boom in breached and...
Retargeting Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

27 Eye-Opening Retargeting Statistics

There are many types of online advertising, but only one gives marketers the power to re-engage potential customers after losing them. Retargeting statistics reveal that most website visitors leave without buying anything and often never return, so the...
Call to Action Buttons Featured Image
Last updated: 21.03.2021
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Author:Marko

54 Best Call to Action Buttons (& A Few of the Worst)

Know your audience, use bright colors, and always have effective copy text – the basic rules for creating a good CTA button are simple. And yet, less than 25% of businesses are satisfied with their conversion rates, which is why they are still looking for...
Color Psychology Facts Featured Image
Last updated: 21.03.2021
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Author:Marko

40 Fascinating Color Psychology Facts + Infographic

“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of...
Shopping Cart Abandonment Statistics Featured Image
Last updated: 21.03.2021
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Author:Marko

34 Shocking Shopping Cart Abandonment Statistics

One of the biggest challenges for marketers today is figuring out how to engage their consumers. Getting them to finally make a purchase can be tricky, and a lot of online retailers are facing the problem of abandoned carts and user who wander away from the...
AB Testing Examples Featured Image
Last updated: 21.03.2021
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Author:Marko

12 Amazing A/B Testing Examples to Learn From

If you want to have a successful marketing campaign, then testing your work regularly is essential. The only way to stay up to date with your industry and truly capture the attention of your site visitors is to keep experimenting with the things you can...
Landing Page Statistics Featured Image
Last updated: 21.03.2021
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Author:Marko

36 Landing Page Statistics (The Ultimate List)

When it comes to marketing optimization, landing pages are one of the most essential aspects. For those who want to increase their target metrics, gaining knowledge about landing page statistics can be extremely valuable – especially when it is used right....
UX Statistics Featured Image
Last updated: 21.03.2021
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Author:Marko

40 Fascinating UX Statistics

User experience is an aspect of design which often goes overlooked — until something goes wrong! Understanding the value of UX and giving it the attention it deserves when planning a website can help prevent issues in the future and save your nerves, time...
Web Design Trends Featured Image
Last updated: 21.03.2021
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Author:Marko

Web Design Trends as Defined by 14 Case Studies + Infographic

The importance of establishing and curating a well-designed website in today’s internet-dominated global climate is hardly a secret. A strong online presence is a prerequisite to a blooming business enterprise, but just what marks the difference between a...
Affiliate Marketing Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

21 Affiliate Marketing Statistics

Are you tired of working nine to five? Ready to become the next big entrepreneur? The good news is that the world has invented affiliate marketing, an advertising model where you can earn a commission in exchange for promoting products and services sold by...
Google Search Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

40 Fascinating Google Search Statistics

What started as a research project back in 1996 has since become the biggest and most powerful search engine and a place where billions of people go for information. Be it the location of the nearest post office, or how do nuclear reactors work, Google has it...
What Is Call to Action Featured Image
Last updated: 21.03.2021
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Author:Marko

What Is a Call to Action? – Comprehensive Guide with Examples

If you’re new to the world of digital marketing, you’ve probably come across these three letters — CTA — and wondered what in the world the California Truck Association had to do with running a successful eCommerce website. Things may start making...
What Is Responsive Web Design Featured Image
Last updated: 21.03.2021
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Author:Marko

What Is Responsive Web Design? + 7 FAQs Answered

Spend even a short amount of time researching the topic of web design and the attribute “responsive” is bound to pop up. Whether you’re trying to understand how to optimize your online presence, learning the ropes in the industry, or just plain...
LinkedIn Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

26+ Thought-Provoking LinkedIn Statistics

LinkedIn might not be the fun social media network where people scroll through colorful posts and stories, but it is certainly great for business. LinkedIn statistics further show that the platform can deliver spectacular results if combined with the right...
Customer Loyalty Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

32+ Thrilling Customer Loyalty Statistics

Taking care of your customers should be a top priority if you want your business to survive and prosper. All research conclusively indicates that customer loyalty is one of the main engines of driving a venture forward. That’s why we’ve prepared some of...
Mobile Email Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

20+ Essential Mobile Email Statistics

Everything revolves around smartphones and tablets these days, and emails are no exception. To build an email marketing strategy that will deliver results, you need to optimize it for mobile too. To aid you with that, we’ve prepared the most essential...
Customer Retention Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

22+ Crucial Customer Retention Statistics

Taking actions to keep customers happy and satisfied after at least one purchase has been a somewhat neglected area of marketing. These customer retention statistics demonstrate that it’s not only more efficient to keep current clients instead of always...
Email Marketing Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

27+ Essential Email Marketing Statistics

While many feel that email marketing is long dead and putting messages in your customers’ inboxes doesn’t really generate buzz, the truth is very different. Email marketing statistics show that this form of promoting one’s business is more successful...
Freelance Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

27+ Fascinating Freelance Statistics

The evolution of the internet and digital technologies means that you no longer need to be confined to a 9-to-5 office job. Some people, therefore, have come to see freelancing as the ideal way of working in these modern times, while others write it off as...
Webinar Statistics Featured Image
Last updated: 21.03.2021
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Author:Hristina Nikolovska

21+ Winning Webinar Statistics

In today’s world of online, well, everything, every internet medium can present a business opportunity. Webinars are one such thing; they’ve turned into a powerful tool that can engage customers and generate leads if done right. That’s why we’ve...
Millennial Marketing Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

28 Turnt Millennial Marketing Statistics

Loosely defined as the group of people born between 1981 and 1996, millennials grew up in a constantly changing era. Regardless of whether you love or hate Generation Me, they are currently one of the world’s most powerful consumer groups and the biggest...
CRO Statistics Featured Image
Last updated: 21.03.2021
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Author:Hristina Nikolovska

26+ Compelling CRO Statistics

Do you spend hours or even days planning, implementing, and analyzing the results of all sorts of tests and research? As a marketer, you are probably investing valuable resources in attracting potential clients. But how much of your time and money do you...
Instagram Stories Statistics Featured Image
Last updated: 21.03.2021
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Author:Hristina Nikolovska

23+ Insightful Instagram Stories Stats

The stories feature on Instagram has opened up an entirely separate universe of opportunities on the platform and Instagram stories stats are there to prove it. This is where real, life-inspired content thrives before disappearing forever after 24 hours...
Marketing Automation Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

18+ Marketing Automation Statistics

Marketing automation is the talk of the town nowadays, and for good reason. Marketing automation statistics show that by reducing and even eliminating repetitive tasks, technology can take you to the top of your niche. Delivering the right message to the...
Small Business Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

28+ Crucial Small Business Statistics

Small businesses are considered the backbone of any economy, and rightfully so. They bring innovation to the market and also provide employment for those who have been rejected by big corporations. These small business statistics provide further insight into...
Search Engine Optimization Statistics Featured Image
Last updated: 21.03.2021
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Author:Hristina Nikolovska

29+ Essential Search Engine Statistics

SEO is, without a doubt, one of the most effective ways to bring new customers to your website. It also helps marketers build a better user experience and more importantly, boost brand credibility. Search engine statistics show that the ever-changing search...
Cyber Security Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

30+ Alarming Cybersecurity Statistics

The number of malicious programs released online has reached a tremendous scale. Some estimates suggest that over 350,000 new malware samples are produced daily. Some 30 years ago, the internet was a new and captivating universe. Today it can be a dangerous...
How Many People Use Google Featured Image
Last updated: 21.03.2021
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Author:Maya

How Many People Use Google in 2021

Google was born back in 1996 when Larry Page and Sergey Brin developed a concept for a search engine they were going to call BackRub. The rest, as they say, is history. Today, Google is synonymous with internet search. The search engine has the biggest market...
Pinterest Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

19+ Awesome Pinterest Statistics

If you’re new to Pinterest, you may find figuring out its purpose and target users somewhat complicated at first. Compared to this social network, LinkedIn, Twitter, Instagram, and Facebook seem pretty straightforward. Pinterest statistics below indicate...
Mobile Marketing Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

27+ Mobile Marketing Statistics

In today’s world basically anything and everything internet-related is available at the tip of one’s finger (or thumb). It stands to reason, then, that you need to get in on the mobile game if you’re looking to be competitive. The hiccup is that mobile...
Voice Search Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

28+ Voice Search Statistics

Voice assistants are becoming better and smarter by the day, entirely transforming the way people interact with their digital devices. If you missed the hype and haven’t optimized your website for voice search yet, you’re losing a fair share of your...
Live Chat Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

22+ Must-Know Live Chat Statistics

We’ve all been there—browsing through a website to look for more info about a product, or just having questions and wanting answers right now. That’s where live chat comes in. It’s an effective tool that improves the overall user experience and...
SEO Statistics Featured Image
Last updated: 21.03.2021
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Author:Maya

26+ Sharp SEO Statistics

You’ve probably heard the claim that SEO has long been dead. This is a notion many seem to be fond of, whether or not they have the data to corroborate it. The fact of the matter is that SEO is something worth focusing on, even if it doesn’t amount to...
PPC Stats Featured Image
Last updated: 21.03.2021
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Author:Maya

34 Powerful PPC Stats

Pay-per-click is one of the most effective online marketing methods courtesy of its superior audience targeting. The PPC market, however, has changed a lot over the past few years. It is no longer Google-exclusive with Facebook and Amazon claiming spots on...