We’ve all been there—browsing through a website to look for more info about a product, or just having questions and wanting answers right now. That’s where live chat comes in. It’s an effective tool that improves the overall user experience and interaction. Live chat statistics point to a massive surge in its use by companies and users alike, and for a good reason. Simply put, live chat has very few–if any–downsides. So, take a look at the fresh figures we’ve compiled to see why you should jump aboard the live chat ship if you haven’t done so already.
Companies are well aware of the massive change in customer preferences in terms of communication with brands. Companies with live chat support that provide consumers with the possibility of real-time communication are now considered the norm. Data from a recent survey suggest that 71% of businesses worldwide are confident that, by 2021, live online chat will become the most popular customer service communication channel.
Online chat has been around since the 70s, and yet businesses have only recently started exploiting its many benefits. For some industries, the growth of live chat has been exponential and increased by as much as 150%. Data further show that in the next 12 to 18 months, live chat usage (with either a human agent or a chatbot) is expected to continue to grow by as much as 87%.
The live chat stats in the LiveChat’s 2020 Customer Service Report also show that April, May, and June were the months with the highest number of live chats, or at least this is what happened with the COVID-19 pandemic. Live chat growth data reveals that the mid-spring/summer months—typically between April and August—see an increase in the overall number of chats. LiveChat’s report pre-COVID-19 meanwhile mentions that past years showed that most of the chats (around 20.9 million) happened in the hottest season of the year, with the education industry taking the forefront.
While 41% of customers prefer using live chat, support statistics reveal that 42% of businesses believe that their customers prefer phone interactions. Another report says some 8% of respondents had a very positive experience with chatbots. Some companies, on the other hand, are successful with human-intermediated chatbots. Dutch airline KLM reports a 50% reduction in handle time with agents not needing to type everything.
Live chat response time is what makes or breaks the customer service you are trying to provide via this channel. And when customers use live chat to reach out to a brand, a swift response is one of the most important factors that enhance positive interaction. Zendesk-conducted research shows that it takes no longer than 42 seconds on average to resolve the bulk of problems addressed via live chat.
Live chat trends and insights show that wasting customers’ valuable time is one of the biggest problems posed by chatbots. As much as 47.5% of all internet users in the US reported that communication with chatbots was a waste of time, as they often returned scripted responses that did not address their specific concern. And that’s only the second biggest concern. According to 50.7% using chatbots for customer service requests prevents any contact with a live person and in about 28% of the cases leads to bad suggestions.
Live chat statistics mention that with six out of ten B2B companies using live chat, this segment is the biggest to take advantage of this tool. This compares to about a third of B2C companies that have adopted live chat. Because of the small customer/client base, non-profit and B2G have the smallest pieces of the pie at 5% and 2%, respectively.
It would seem that the majority of consumers prefer live chat support to phone, social media, or email for that matter. Only 32% are phone support fans, 23% of customers like exchanging emails, while a minimal 3% are happy with getting support via social media.
Clients, both existing and prospective, are increasingly expecting a higher standard of customer service globally. Live chat industry standards meanwhile show that 73% of companies with an above-average customer experience, delivered by features such as live chats, report better financial performance than the competition.
Websites with live chat support are what 41% of customers worldwide expect to find when browsing the internet, as confirmed by live chat support stats. While it used to be just “nice to have”, the incredible growth of live chat and mobile usage appears to have brought a revolution of its own. Mobile marketing statistics meanwhile show that the share of live chat fans is even higher at 50% among mobile users, meaning you stand to lose half of your mobile customers if you fail to incorporate it into your daily operations.
A vast majority of global customers today not only prefer live chat to resolve issues and get additional information from brands but believe that this channel of communication is the most satisfying. Four out of ten customers meanwhile say live chat is their preferred method of providing contact information. Chatting live with your clients can give you a clear picture of what most customers would like to see, use, and buy.
Customer service stats show that millennials (the generation born between 1980-2000) are number one fans of the live chat feature. Millennial marketing statistics indicate that 63% of people from this cohort prefer live chat to traditional channels. In contrast, only 36% of Gen Zers, the generation famous for being born digital, opt to use live chat when contacting a company for a customer service-related inquiry.
Live chat support stats help both owners and marketers understand why certain communication channels work better than others. A study on companies offering live chat support revealed that for 79% of surveyed consumers, getting immediate answers to their questions is the top reason for preferring live chat over other methods. The second most popular reason, cited by 51% of consumers, is their ability to multi-task while chatting with brand representatives. In addition to immediacy and multitasking, 21% love it because they can chat while they are at work.
Customer service statistics also show that a solid 47% have not had a positive experience in the past month. And by the way, this is a big issue for customer service in general, not just online chat customer service. The good news is that 29% of users pass the word along about a positive experience with the solution.
Live chat trends in a live chat vs phone support survey suggest that more and more customers are opting to solve their issues via live chat compared to the more traditional phone customer service. This is especially true for customers aged 18-49. The main reasons for this, according to a report from SoftwareAdvice, are that live chat has no wait times (for 34% of survey respondents) and offers overall convenience (26.9% of respondents).
The relevant experience in providing online chat customer service can help you reap the benefits of communicating with the visitors on your website, particularly in terms of conversions. Data from Intercom shows that if you chat with your website users first, they are 82% more likely to convert to customers. According to the latest live chat ecommerce stats, the accounts of clients who used the live chat feature are worth 13% more than those your business did not chat with before sign-up.
The existence of live customer chat clearly makes a difference as data show a significant increase in conversions and revenue as a direct result of having this feature incorporated in your online business. Live chat statistics indicate that businesses can boost their conversion rate by as much as 40% if they implement this feature. And it doesn’t end there; companies reported a staggering 48% increase in revenue per chat hour as yet another consequence of live chat.
Live chat data reveals that customers appreciate having a real-time channel of communication with a brand, particularly when they’re seriously considering a purchase. Live chat ecommerce stats signal that 38% of clients will buy a product or service after a good live chat session with a brand representative. Moreover, customer loyalty stats confirm prospects who have been offered the option to chat are 2.8X more likely to convert to loyal customers.
Conversion and live chat stats reveal that customers who use live chat before making a purchase are not just certain conversions but place more valuable orders compared to those who don’t. Customer journey is another area of business where live chat can be helpful, improving post-sales customer support by 39%, early-stage sales development by 32%, and overall marketing awareness by 29%.
Live chat conversion statistics show that it’s the “where” that really counts when it comes to live chat. If you install this feature on other pages of your website rather than the homepage only, you’ll increase your chances of converting your visitors by as much as 45%.
Live chat facts point to the following benefits of live chat within two years of integration:
Taking into account that chatting is a method that offers more direct interaction with customers and is also more personal than other means of brand communication, it significantly increases the probability of customers making a purchase; by three times to be exact. Live chat statistics further reveal that when using paid chat services, companies can report up to 305% ROI from sales in a relatively short period of time.
As a growing number of businesses are concentrated online, customers and users have higher expectations for the speed, accuracy, and availability of support. Live chat is a great opportunity for companies and brands to understand their clients better, as well as tailor their products and services to their specific needs. This, in turn, is sure to improve conversion rates and boost revenue, as further confirmed by our list of live chat statistics.