In today’s world basically anything and everything internet-related is available at the tip of one’s finger (or thumb, as is the case with the majority of smartphone users). It stands to reason, then, that you need to get in on the mobile game if you’re looking to be competitive. The hiccup is that mobile marketing statistics tend to become outdated quickly, meaning you’ll need fresh numbers often. That’s where this article comes in. Read on to find out the latest data.
Mobile Marketing Statistics (Editor’s Choice)
- Mobiles have the largest market share at 50.34%.
- More than 50% of small businesses have a mobile app.
- You lose 61% of users if your site is not optimized for mobile.
- More than 40% of online transactions take place via mobile devices.
- Mobile advertising spending is expected to surpass $280 billion by 2020.
- Mobiles are used by 51% of customers to find and buy new products or services.
- 58% of surveyed companies have dedicated mobile marketing teams.
Mobile Usage & Marketing Stats Rundown
1. The number of mobile users worldwide will reach 7.33 billion by 2023.
The latest mobile users statistics confirm that at the end of 2019, global mobile users amounted to 6.8 billion and according to the same data from Statista, at the end of 2020, they will reach 6.95 billion. Future forecasts about the number of mobile users worldwide state that by 2023 the number of users will surge to 7.33 billion which, given the current data, means that the majority of the world population will own a mobile device.
2. Mobiles have the largest market share at 50.34%.
Mobile usage statistics show that the majority of people prefer to use their mobiles for conducting daily activities on the world wide web. At present, mobiles hold 50.34% of the market share while desktops account for 46.67%. By contrast, 2.99% of the global digital market share belongs to tablets. Such figures indicate that mobiles are heading towards full market dominance so if you haven’t optimized your marketing strategy for mobile, now is the time to start working on it.
3. Smartphone usage statistics indicate there are 3.5 billion smartphone users at the moment.
Smartphone owners could very well be the fastest-growing group of handheld device users with the number having surged from 2.5 in 2016 to an incredible 3.5 billion in 2020. And this is not all — the latest forecasts confirm that the numbers will continue to grow exponentially. By 2021, the number of smartphone users is projected to reach 3.8 billion.
4. Google is the preferred choice of 96% of smartphone users when searching on mobile.
Mobile marketing trends confirm that investing in methods that will get you leads via Google is essential if you’re looking to tap into this user pool. Boosting your SEO game is crucial if you are to trust mobile SEO and search stats. A properly executed SEO strategy will bring your website to mobile users, leading to increased traffic, and ultimately, better conversion and sales.
5. Unique active mobile internet users numbered 4.2 billion in April 2020.
A great way to gain insight into new business opportunities, especially when it comes to finding an advantage that helps you cater to mobile users more effectively is to tap into mobile internet usage statistics. When you consider the fact that the number of unique active mobile internet users was 3.9 billion in January of 2019, and it now amounts to 4.2 billion (59% of the global population), it becomes pretty clear that a huge segment of the mobile market is available for entrepreneurs. And it’s only getting better as data suggest that 3.76 billion of these are active mobile social media users, meaning the odds will be in your favor even more.
6. Mobile traffic stats show that mobile devices were the source of 52.2% of all internet traffic in 2018.
Given that more than half of the world’s total population owns a mobile device, this translates into nearly 5.13 billion people around the globe. Among all these folks, the number of smartphone owners is the highest in China (782.85 million), with the second and third places occupied by India and the United States, with 374.89 and 251.69 million users, respectively.
7. By 2021, mobile video will increase by an incredible 870%.
Recent mobile data usage statistics related to the growing percentage of consumers using mobile devices mention that videos are the new favorite for consumers. In fact, mobile video data is currently the fastest-growing segment of mobile traffic and is set to reach growth of 870% between 2016 and 2021 and reach 38 exabytes per month. This not only means that this mobile data category will reach the highest growth rate but that it will make up 78% of the total mobile data traffic. Plus, with the adoption of live videos, AR and VR, this segment is set to break records.
8. When it comes to immediate needs, 3 out of every 4 mobile users go to mobile search first.
Mobile search statistics also demonstrate the level of ‘addiction’ of smartphone users. Three out of every four will turn to mobile search first to satisfy immediate needs. Basically making it a high-intent search platform, data shows users turn to mobile browsing for everything from finding nearby restaurants to finding a handyman.
(Business 2 Community)
9. 75% of Americans take their mobile device to the bathroom.
Mobile device usage statistics also show that Americans are attached (addicted) to their devices today more than ever. While this is likely to be true for most, if not all, smartphone users regardless of which corner of the world they live in, the cold, hard numbers show that three-quarters of Americans have a tendency to take their devices with them literally everywhere, including the bathroom.
(Convince & Convert)
10. With a market share of 76.23%, Android is the world’s most popular mobile operating system.
Mobile marketing trends, however, show that Apple’s iOS market share amounts to 22.17%. At the same time, Apple’s Safari browser similarly boasts a 20.25% market share globally, and Chrome once again takes the win. With its 60.68% market share, it is officially the most popular mobile browser in the world. However, the situation is somewhat different in the United States, where Safari prevails with a 52.2% market share and the title of the leading mobile browser in its domestic market. Then again, the number of active Android devices in the world exceeds 2.5 billion, according to Google, making the battle between the two tech giants even more interesting.
11. Mobile marketing statistics show a staggering 95% of active Facebook users access the social network via mobile.
When it comes to the various types of mobile marketing, social networks simply cannot be ignored as 95% of Facebook users regularly access their accounts via mobile. Also, 80% of Pinterest fans access it via mobile and a massive 85% of Twitter users like to tweet on handheld devices. The percentage of consumers using mobile devices to browse LinkedIn is also high at 60%.
(Make A Website Hub)
12. More than 50% of small businesses have a mobile app.
Mobile app marketing statistics reveal that you don’t have to be a huge company or corporation to benefit from the fact that pretty much everybody uses smartphones nowadays. More than 50% of small businesses have figured out that having their own app is helpful in driving online business, and have come on board with this fact.
(Make a Website Hub)
13. You lose 61% of users if your site is not optimized for mobile.
One of the most basic mobile marketing methods is to have a site that is optimized for mobile. 61% of users will most probably never return to your site because at the moment they visited, it was not responsive. This practically demonstrates the importance of mobile marketing as they show that by not offering them what they want you are sabotaging your potential customers.
14. Mobile website stats show 40% of users that have a bad experience with your mobile website go directly to your competitor shortly after.
If users have a bad experience with the mobile version of your website for whatever reason, 40% goes directly to your competitors’ website(s) shortly after. Simultaneously, studies also show that, following a bad mobile experience, 52% of consumers are put off by a business. This goes to show the importance of having your website or online shop optimized for mobile at all times.
15. Mobile ads are a significant customer deterrent as 70% of smartphone users report disliking them.
According to mobile advertising stats, the best way to cripple the development of your online business or shop is to smother and oversaturate your website with mobile ads. In a recent HubSpot study, more than 70% of mobile users, after seeing an ad on their smartphone, reported not liking mobile ads at all. The number of people blocking mobile ads is also on the rise. Take note, Facebook, and YouTube.
16. Mobile websites account for only 11% of mobile media time, while 89% is spent on apps.
As the latest mobile app vs website statistics indicate, mobile media time is divided between mobile websites and apps, with the former taking up just a fragment of the total time (barely 11%). This means you should consider offering value to users through mobile apps. The same goes for being able to sell via the same apps.
(Business 2 Community)
17. More than 40% of online transactions take place via mobile devices.
While mobile devices were initially created with the purpose of allowing users to place calls or send text messages while on the go, they have been providing so much more long since. Mobile banking usage statistics reveal that more than 40% of online transactions take place on mobile. This is mostly due to the increasing comfort of users when it comes to spending money online, as well as mobile devices that are available to users at affordable prices. Rather than waiting to get to their computer to buy their goods or services of choice, they are choosing to spend more on the go.
(Think with Google)
18. 88% of consumers search for local businesses on their mobile phones.
The most recent mobile search statistics related to mobile marketing growth emphasize the importance of local search. And considering 88% of mobile users search for a local business on their handheld devices so they can call or visit within 24 hours, optimizing your site for local mobile searches is an absolute must. Google studies further show that 40% of all mobile searches have local intent, meaning the gains for small local businesses from a good mobile marketing strategy could be huge.
19. Smartphone users stats show that approximately 90% of users are not 100% sure about the specific brand they want to purchase.
What does this mean for your business? It’s simple: always make sure your online store or website is visible, easily accessible, clear, easy to navigate, well organized, and provides a short and simple process between users visiting the landing page and ending up at checkout. Since 9 out of 10 of those owning a smartphone aren’t sure what they’re looking for, make it easy for them to realize why it should be your product or service.
20. Mobile advertising statistics indicate 52% of pay-per-clicks come from mobile.
If you thought that email marketing and social media marketing are the best types of mobile marketing, you’d better think again as PPC advertising tells a different story. Data shows that more than 50% of pay-per-clicks are made by mobile users meaning that the only way to retain these leads is to offer them a positive mobile experience. So, optimize your landing page for mobile and avoid missing out on 52% of your leads.
21. 50% of users open their emails on mobile.
Mobile marketing facts show that half of the emails, business, promotional, or even newsletters are opened on mobile. Also just under 38% of consumers admit to having bought services or products they have read about or seen in a marketing email. It doesn’t take a genius to figure out why email marketing continues to be the backbone of online sales. And since emails are likely to be deleted unless they’re mobile-optimized, you know what to do next time you assess your mobile marketing strategy.
22. 91% of smartphone owners either make a purchase or plan one after seeing an ad on their smartphone.
While it is true that most users despise mobile ads and prefer to block them, mobile advertising statistics show there are times when they work. Online ads on desktop computers have a lower conversion rate than smartphone ads, and traditional advertising media doesn’t even come close. Aside from a smooth sale process, non-blocked ads are those that target the right audience the right way, as well as those that get the message across quickly and clearly.
(Think with Google)
23. Mobile advertising spending is expected to surpass $280 billion by 2020.
Worldwide mobile advertising spending has been increasing rapidly in the past few years but the latest mobile advertising trends indicate the growth will start slowing down soon and by the end of 2020 it will reach 9.9%. Data on mobile marketing growth informs that at the end of 2019 ad spending worldwide was 190 billion US dollars marking a significant jump from around $16 million back in 2013 when mobile phones first became popular. The most recent forecasts expect it to top $280 billion by the end of 2020.
24. Mobiles are used by 51% of customers to discover and purchase new products or services.
Perhaps the most important mobile marketing statistics are those related to businesses seeing return on investment because they’ve adapted their strategy to fit their prospects’ needs. Even if we disregard the fact that a little over 50% of mobile users explore and buy new products on their handheld devices, we cannot ignore the cold data that restaurants see a 54% higher purchase rate resulting from good mobile marketing practices. Plus, there is the apparel and beauty industry which also marks a significant growth by 40% and the electronics industry by 36%.
25. Shopping cart abandonment can go as high as 97% when users are faced with a slow page on mobile.
Mobile marketing stats for business show that, no matter how hard you try to make the sales process smooth and hiccup-free, you can still end up with nothing if you let the last step create a problem. As much as 97% of shoppers will abandon their shopping cart when faced with a slow loading page on mobile, which once again puts an emphasis on the smoothness and overall flawless user experience. Take this to heart as it could mean the difference between success and failure.
26. 58% of surveyed companies have dedicated mobile marketing teams.
Mobile marketing trends show that companies have realized the plethora of benefits from focusing on mobile device users, with dedicated mobile marketing teams existing in 58% of surveyed companies. At the same time, mobile marketing is the core of the business of 71% of marketers, with a particularly high ROI. Getting the most out of your marketing efforts is, therefore, best done with a team of people with expertise in mobile marketing – provided you have the resources.
Frequently Asked Questions
Is mobile marketing effective?
Mobile marketing is very effective and can create results more quickly than most other marketing channels. Superior quality, speedy conversions, and a vast majority of mobile searches lead to action within a single hour. Smartphone users also look up information on a regular basis, and most of them take action very shortly (think, within one day).
What percentage of websites are read on a mobile device?
Data from Statista shows that 51.51% of global websites were read from a mobile device in the third quarter of 2019. The reasons for this vary, though it is important to note that many emerging digital markets moved straight into mobile internet via tablet and smartphone devices and completely skipped the desktop internet phase, mostly due to financial restraints and lack of infrastructure. When considering markets with a large mobile-first online population, the most obvious example is India, though Kenya, Ghana, and Nigeria also represent countries with a significant share of mobile internet traffic. Mobile accounts for more than 50% of the web traffic in most African markets, and about 40% stateside.
What percentage of emails are read on a mobile device?
According to a report by Blue Corona, approximately 75% of Americans have a habit of checking their email by using their smartphones. Every 3 in 5 smartphone users further check their email on the go.
Smartphones have practically taken over digital communications. Many say that the next big thing shaping pretty much everything in this age is artificial intelligence and voice search combined with smartphones. A mobile-centered approach, therefore, is the smartest strategy here, as confirmed by the mobile marketing statistics listed above. Use them to craft a proactive mobile marketing strategy for your business.
Sources: Statista, Stat Counter, Statista, Web FX, Statista, Monster Insights, Business Insider, Business 2 Community, Convince & Convert, Make A Website Hub, IMPACT, Quora Creative, HubSpot, Think with Google, Blue Corona, Finances Online, UK Web Host Review, Think with Google, Statista, Higher Visibility