We all understand the importance of having an appealing and user-friendly website, with internet users expecting consistent results and great UX every single time. That’s why we prepared a list of the most crucial web design statistics that further underscore the importance of web design. Read on to discover about the industry and how much good web design can do for your business.
Judging a book by its cover is exactly what people do when browsing through websites. Users will decide whether they like a website or not in up to 50 milliseconds, and most of them will stick to their gut feeling. 94% of first impressions users have about a business comes from the website, so try to make that first impression good.
One of the many interesting facts about website design is that 75% of the time, users will decide on your business’ credibility solely based on how your website looks. Branding statistics show that investing time, effort, and money into your website directly translates to gaining brand credibility.
One of the main things internet users pay attention to is the overall appeal of websites. As a matter of fact, 38% of them will stop engaging with a site if they find its layout or content unattractive, underscoring the importance of hiring a good web design company.
Mobile users tend to put the importance of web design first, which makes the site’s responsiveness one of the highest priorities. Mobile-friendly website statistics show that 57% of people said they would never recommend a business with a poorly designed mobile website to their friends or family. Additionally, 85% think that a website should look as good on mobile as it does on desktop.
UX statistics show that, if they had a bad user experience on a website, 89% of internet users would immediately go straight to a competitor’s website instead.
Speaking about web design stats would be impossible without mentioning UX and UI. A well-designed UI can raise conversion rates by up to 200%. Statistics further show that good UX can double the conversion rates to up to 400%.
By now, we understand that people enjoy good web design and prefer websites that have it, but the extent to which that is true might come as a mild shock. According to website first impression statistics, 90% of users say that they immediately exit sites with bad web design.
While most people in charge understand the importance of good web design, stats show that 24.3% invest only $2000 to $2500 in it. On the other hand, 13.51% will put anywhere from $5000 to $6000 into their web design. Finally, web design statistics show that annual web design costs go up to $150,000 per design.
You’d think that everyone understands the importance of web design and development in 2021. Still, according to the latest statistics, over 28% of small businesses don’t have a developed website and rely solely on their social media accounts.
Catching the public’s attention is one of every company’s top goals, but not all of them have the same strategy. Website design statistics show that 73% invest in good web design because it helps them attract attention and stand out from their competition.
Internet users like to know both what a website offers to them and what it wants them to do. They expect to see a call to action on all sites they visit, but up to 70% of small business websites don’t have a CTA button. Meanwhile, a simple “Click Here” CTA can increase conversion rates by up to 30%.
One of the interesting facts about web design is that it can make or break a business, especially small businesses and startups. According to FinancesOnline, 80% of companies underestimate its importance at first but end up redesigning their websites once they notice that their conversion rates are low.
The importance of web design for businesses can’t be stressed enough, but budget distribution tells a different story. In fact, 70% of the overall website development and design budget goes to manual coding, leaving only 30% for website design.
The web design market is experiencing constant and consistent growth. According to IBISWorld, it has been growing by 4.4% every year since 2016 in the US and is forecast to keep growing in 2021.
Web development and web design are the most lucrative careers at the moment, with the number of web design and website development companies rapidly increasing. According to the latest data, there are 26.9 million software developers, and the figure is predicted to climb to 45 million by 2030.
Web design takes a lot of time and effort because it’s all about the details. That may be the reason why 82% of website designers and developers say that they can make a functional and well-designed website in a month. If their clients need things done in a heartbeat, facts about web design show that 18% of web designers can actually create a website in under 10 hours.
As we briefly mentioned, the industry is experiencing constant growth. When measured by revenue, it is worth $40.08 billion and is expected to increase 3.1% throughout the year.
Web designers come across various challenges in their work, but 46% say that their biggest challenge is finding new clients. Statistics on website design also show that 24% say that profitability and pricing can be a significant issue, while 10% struggle with keeping up with the industry standard. 8% have a hard time with time management, 7% with demanding clients, while only 2% say that managing a team is the biggest challenge.
Web design career statistics show that a web designer’s annual salary can significantly vary. An average wage on Glassdoor is $58k a year, with the lowest one being $39k and the highest $88k. Payscale, meanwhile, shows that the average web designer’s salary is $52k a year, with a low of $37k and a high of $75k. Salary.com steps it up a notch, with their average website designers’ salary being $66k a year — the lowest $51k and the highest annual salary being nearly $79k. ZipRecruiter places the median web designer salary at $60k per year, while the lowest salary is $20.5k and the highest is $114k.
(Glassdoor, Payscale, Salary.com, ZipRecruiter)
Responsive web design plays a significant part in user satisfaction because it allows them to frictionlessly access the internet across all their devices. A survey conducted on over 87,000 people revealed that most use several devices to access the internet. 96% used their smartphones, 93% said they often access the internet via desktops or laptops, while 73% used tablets.
One of the fun facts about web design is that it has to win over an onlooker in less than 8 seconds. Since most users have such a short attention span, web designers have to make sure that their sites can be accessed through all devices, make them clear and easy to read with a transparent call to action.
According to Google’s research, website clutter can be a major cause of conversion rate drops. Websites that use too many page elements such as videos, images, text, etc., experience conversion rate drops to up to 95%.
(Think with Google)
Web design isn’t complete without optimal speed because it directly influences all business aspects. Website speed statistics show that just a one-second delay in website load time reduces conversion by 7%, page views by 11%, and decreases customer satisfaction by 16%.
(Website Builder Expert)
A seamless experience across all devices and platforms seems to be one of the essential factors of UX. In fact, 85% of internet users say that they expect websites to work well coherently and consistently, according to responsive website statistics.
Queries for terms such as “rewards app,” “simple+ideas,” “personalized stockings,” etc., have grown by 63% between 2016 and 2018. This statistic shows that more mobile users are looking for personalized content and products to purchase on the go. Additionally, 51% are more likely to use an app while doing so if they can get rewards or reward points.
(Think with Google)
Responsive web design stats show that 58% of users like having companies collect their data and remember it for the next time they use their mobile website or app. Users are now looking for a personalized approach more than ever, which is yet another reason why responsive design is a must.
(Think with Google)
The latest mobile marketing statistics point to mobile devices accounting for 54.8% of the overall global online traffic, meaning that internet users access the internet on all of their devices almost equally, only slightly favoring mobile. According to responsive design stats, this is one of the major reasons why unresponsive websites are starting to lose large portions of their audience.
Statistics show that half of the internet users worldwide avoid downloading apps while browsing the internet. 50% would rather use a mobile website, making responsive web design all the more important.
(Think With Google)
Speaking of the importance of web design, statistics show that 36% of users say that websites that are not responsive on mobile just feel like a waste of time. 48% say that such websites make them feel annoyed and frustrated.
As if we didn’t speak about the importance of great mobile UX enough, this stat just swooped in to seal the deal. Web design statistics show that roughly two-thirds of overall global e-commerce revenue comes from mobile devices, making responsive web design an absolute necessity.
Web design is crucial because it changes the way your audience views your brand and its online presence. A good web design increases leads and conversions, meaning that it plays a significant part in sales too.
Web designers are in high demand. Web design industry statistics show that web designers’ salaries can vary from one country to another, but the average yearly salary is $57k, making it a good career choice.
The main difference is that web designers use layouts and visual content to create a website, while web developers take those designs and make functional websites from them.
One of the website design facts is that no two designers are alike,and the cost of building a website will always differ from one designer to another. However, you can expect that most web designers will charge around $75 an hour.
Replacing web designers with AI would be impossible because of their extended skill sets and content visions. That said, AI can certainly help them in automating routine procedures and streamlining manual processes.
Most designers will tell you that they started out learning things online on their own but also had guidance from professional web designers along the way.
As you can see from all the web design statistics we listed here, the importance of web design for businesses is greater than ever. A well-thought-out and designed website can do wonders for companies, while a bad one can ruin it. If you’re looking to increase your leads and conversions and show your audience your brand identity, hiring a professional web designer is the way to go.
Sources: Sweor, WebFX, Hook Agency, Intechnic, FinancesOnline, PR Newswire, Hongkiat, IBISWorld, Daxx, Sitejet, Glassdoor, Payscale, Salary.com, ZipRecruiter, GlobalWebIndex, Muck Rack, Think With Google, Website Builder Expert, Medium, Think with Google, Statista, Rebrandly, Statista, Elementor, FreshBooks