User experience is one of the essential pillars of every brand’s online presence. Bad user experience often leads to losing both potential and existing customers. It’s no wonder then that brands have started putting more time and resources into getting quality UX. To that end, we gathered some of the most interesting UX statistics that will help your business this year and beyond.
UX Statistics (Editor’s Choice)
- The ROI on UX investments is 9,900%. (UXCam)
- Improving customer experience can raise KPIs by over 80%. (Intechnic)
- A good user interface can increase websites’ conversion rates by up to 200%. (Intechnic)
- Just one percent of people say that ecommerce sites meet their expectations. (Forbes)
- 90% of users won’t return to a site solely due to bad UX. (Toptal)
- Mobile users are 5 times more likely to abandon their tasks if they’re not optimized for mobile. (Toptal)
- Just a one-second page response delay can cause a 7% reduction in conversions. (Kissmetrics)
- 70% of online businesses fall through because of bad UX. (Uxeria)
General UX Stats & Facts
1. The ROI on UX investments is 9,900%.
UX stats show that every $1 invested in UX design results in a $100 return. That means that the ROI on UX investments is 9,900%, which is definitely something to bear in mind, especially if you’re building a brand website. There’s a high chance that a website will be underperforming if they are designed with no end user in mind.
2. 70% of online shoppers abandon their carts because of poor UX.
According to Kinsta, the importance of web user experience is more significant than ever. Based solely on bad user experience, 70% of customers will abandon their shopping carts and will not return to the website in question.
3. Improving customer experience can raise KPIs by over 80%.
UX stats show that companies that put any effort into improving their website’s UX see an increase in their KPIs of up to 83% in conversion lift. This statistics proves that improving customer experience is essential to a business. Also, the companies leading in ux outperformed the S&P index by 35%.
4. One-quarter of mobile apps have only been used once.
Statistics show that 25% of mobile apps end up being used only once. It’s safe to assume that apps with bad UX fall within that number, further underscoring the importance of a good user experience. If we take a look at the metrics regarding the previous years (up to 2010), we can conclude that the number of apps used only once is always around 20-26%.
5. A good user interface can raise website conversion rates by up to 200%.
According to UI statistics, a bad user interface can break a brand in no time. On the other hand, putting work into a well-designed UI can raise conversion rates by up to 200%, while good UX can increase that to up to 400%.
6. 73.1% of web designers think non-responsive website designs are the top reason for a visitor to leave a website.
Over 70% of web designers think the main enemy of good UX is a non-responsive website design. Other components of websites with bad UX include non-intuitive navigation, poorly structured content, and outdated design, among other common UX mistakes.
7. 39% of people will stop engaging with a website if the image loading time is too slow.
For all of you impatient browsers, this may not come as a surprise, but 39% of internet users say that they will exit a website if they notice that the images take too much time to load or won’t load at all. UX experience stats clearly show that websites with poor usability and UX just aren’t going to cut it anymore.
8. 23% of online shoppers will share a positive experience that they had on a website with 10+ people.
The fact that 23% of people say that they would tell ten or more people about a positive experience they had on a website just shows that with good UX design, websites can gain a massive audience in no time. Additionally, 13% will tell 15 or more people about a negative interaction they had on a website, which explains a huge spike in outsourcing UX tasks to top UX designers.
9. Еcommerce sites meet the expectations of just 1% of users.
One of the sad UX experience stats is that only 1% of online shoppers are satisfied with e-commerce websites they interact with. This may be the reason why 53% of mobile users say they leave websites that don’t meet their expectations in 3 seconds or less. Unfortunately, most web pages take even more time to load, which can result in conversion and traffic loss.
(Forbes, Marketing Dive)
10. Almost 90% of internet users are less likely to return to websites with bad UX.
According to Toptal, a shocking 88% of people will not return to a site they had a bad experience with, regardless of whether it was poor UX or a bad user interface. Websites have to go the extra mile to satisfy their audience, and this stat just proves it.
11. 80% of internet users are willing to pay extra for a good user experience.
UX statistics show that an astonishing 80% of consumers worldwide would gladly pay extra if it meant getting good website UX — quick loading time, a user-friendly interface, and prompt responses. One of the things that companies should be aware of is that they can lose $62 billion per year because of poor customer service.
12. 75% of judgements related to a website’s credibility is based on its overall aesthetics.
A vast majority of internet users (94%) build their first impression based on a website’s design. That’s precisely why it’s vital to invest in it. Furthermore, 75% of internet users will find a site more credible if they are designed well. After all, investing in a good website design is much cheaper than losing conversations.
13. 55% of companies conduct UX testing.
We cannot talk about the best website user experience best practices without mentioning two things: getting to know your target audience and conducting UX testing. However, user experience statistics show that only 55% of businesses are doing that at the moment.
14. Mobile users are five times more likely to abandon their tasks if they’re not optimized for mobile.
Not all of us have the patience to spare, and it seems that bad usability websites can bring out the worst in us. App statistics show that mobile users are more than five times more likely to give up on tasks if they find that there is no app they can use to get things done or if the website is not optimized for mobile. There are plenty of ways to retain traffic if you’ve optimized your website for mobile use. Infinite scrolling is the best example of such features.
15. 79% of people will immediately look for another site if they don’t like what they see on the first one.
According to user experience statistics, 79% of internet users who don’t like a site’s UX and UI will start searching for other sources right away. Furthermore, 89% of potential clients and business partners make deals with competitors as a result of poor customer experience.
16. 73% of people can be persuaded to buy a product or a service through videos.
According to website UX experts, using videos on sites is one of the best UX strategies. In fact, 73% of survey respondents stated they would be persuaded to buy a service or a product if they watched a video about it. That explains why so many marketers use video in their strategies. Also, 58 % of respondents consider corporations that produce video content material extra reliable.
17. 60% of online shoppers will use only mobile devices to make shopping decisions.
We’ve already somewhat discussed the importance of having good mobile UX, but one of the more interesting UX statistics is that 60% of consumers turn to mobile only to make decisions about their future purchases. On the other hand, 2 out of 3 online mobile shoppers are looking to make a purchase the same day.
18. 83% of consumers think that a seamless user experience across all devices is vital.
Once again, going the extra mile to make sure that your sites and apps work frictionlessly will definitely be worth it. In fact, 83% of people find that consistent and superb web user experience across all devices extremely important. Furthermore, 9 out of 10 people say that accessing the content in any way they want to is very important to them.
19. A 7% reduction in conversions can be caused by just a one-second page response delay.
According to website load time statistics, something as minor as a one-second delay in website response can cost businesses millions of dollars annually by losing 7% of their conversions. That is yet another proof of the importance of user experience across all devices.
20. Over 30% of customers would leave a brand they liked in the past after only one bad user experience.
1 in 3 customers says that they would stop buying from a business solely based on one bad user experience they had with them. This stat just goes to show that UX is one of the most important aspects of every business strategy and should be a priority for all brands.
21. 70% of online businesses fall through because of bad UX.
If we didn’t stress the importance of good UX enough, this stat might do the trick. User experience statistics show that as many as 70% of online businesses fail due to the bad usability websites and apps.
22. Over 70% of publishers say that mobile-friendly content boosted their positive UX feedback.
Good user experience can do wonders for businesses, and the fact that 71% of content publishers say that making their content mobile-friendly got them great UX feedback is definitely something to keep in mind in the long run.
23. 94% of people do not trust outdated websites.
Most people don’t trust outdated sites anymore, according to user experience statistics. In fact, YouGov’s extensive survey points out that 94% of internet users will exit a website that seems to be outdated and not keeping up with the latest trends.
Why is user experience important?
User experience is one of the vital parts of building a brand because it helps create a relationship with the site’s audience. According to UX statistics, most people will exit bad UX websites immediately. On the other hand, if they have a positive experience with a website or an app, they will share that experience with others.
How do UX and UI work together?
UX focuses on structural design solutions that users encounter, while UI mainly focuses on delivering a final product. The collaboration of UI and UX designers is needed for the final user interface to look as good as it can. The best user experience websites have both outstanding UX and UI, meaning that they are responsive, well-designed, user-friendly, and load fast.
(User Face Net)
How do you improve user experience on a website?
To avoid bad user experience websites, make sure to remove elements that slow them down, use easily readable fonts and colors, and make sure to have a clear call to action on every page. While many things can significantly improve UX, these are the most important ones.
The importance of user experience can’t be emphasized enough, and the UX statistics we just went through together are there to prove it. Whether you’re just launching a startup or already have an up and running business, investing in UX testing can never be a bad idea. We’ve saved a fun fact for last — Jeff Bezos invested 100 times more into UX than advertising in Amazon’s first year! That has to mean something, right?
Sources: UXCam, Intechnic, Forbes, Toptal, Kissmetrics, Uxeria, Forbes, Red Signal, Statista, HubSpot, Blue Corona, Marketing Dive, UX Planet, Skyhook, SEO Daily, IMPACT, Exact Target, SuperOffice, YouGov, UX Planet, User Face Net, Hubspot