For seven years in a row, digital marketers say that video marketing has the most potential to grow your business — it is shown to generate and convert the most leads.
Millennials and Gen Z have grown up with the likes of YouTube, Twitch, and Netflix and use them for both information and entertainment. Videos are now fully integrated into all social media and it’s only a matter of time before they become the main content for attracting customers.
That’s why we think video marketing statistics are crucial when creating your brand’s digital marketing strategy. We’ve found the most essential, interesting and valuable stats you can use to generate profit.
Video Marketing Statistics (Editor’s Pick)
- Videos are a marketing tool for 85% of marketers.
- Nurture qualified leads and get 300% more traffic with video marketing.
- Video marketing is used by 71% of B2B marketers.
- 68% of consumers would rather watch a video to learn about a new product.
- More than 1 billion hours of content is streamed on YouTube each day.
- Mark Zuckerberg expects 75% of all Facebook mobile traffic to be video in 2020.
- 500 million accounts use Instagram Story every day.
- Video Website Cards double the clickthrough rate on Twitter.
General Video Marketing Stats & Facts
1. Online videos are everyone’s cup of tea.
Internet users all across the globe like to watch videos. A total of 85% of US citizens love watching online videos on any of their devices. 25-34-year-olds hold the record as the group that watches most videos online. Compared to females, adult males’ fondness of watching online videos is higher by 40%.
2. Videos are a marketing tool for 85% of marketers.
The newest video marketing stats confirm that a total of 92% of marketers have listed videos as a vital part of their strategy. In 2016, a little over half of marketers (61%) used videos as a tool. Within two years this percentage increased to 81% and as it seems, will continue to grow.
3. Over half of consumers want to see more videos of their favorite brand.
More videos of a business or brand they love and support. This was the answer provided by 54% of consumers when asked what type of video content they would like to see more of. The latest video marketing facts show that consumers tend to skip audio and written content and pay more attention to video content.
4. Videos give marketers positive ROI.
In 2015, when marketers were asked whether videos offer positive ROI, only 33% of respondents said yes. According to research from 2020, this percentage increased to an incredible 88%, suggesting that marketers now better understand the benefits of video marketing for business.
5. Nurture qualified leads and get 300% more traffic with video marketing.
If you are a marketer trying to sell a complex concept to consumers, video is the way to go. Surveys show that content marketing with video will spike your website traffic by 200% to a staggering 300% per month. And we are talking about unique visitors!
6. Video marketing is used by 71% of B2B marketers.
B2C marketers don’t fall behind either, according to B2C and B2B video marketing statistics. More than half or 66% claim they use video marketing. Videos used by B2C marketers put emphasis on the usefulness of the content watched. These are usually mainly demos or how-to videos.
7. Video marketing is a lead generation channel for 66% of marketers.
The latest video marketing trends show that lead generation, brand awareness, and new customers, are all courtesy of video marketing. Why? Because interactive visuals shown on videos educate customers on the company’s product. Because videos will scale your brand awareness by 54%. And because 93% of marketers say video marketing lands them fresh customers.
8. Adding a video to your campaign can boost your conversion rates.
If you want to present your marketing ideas in a way that no image can dare to match them, use video. Video marketing SEO stats show that campaigns that include videos show a 34% increase in conversion rates. Wondering how to make your landing page better? Integrate a video and increase conversion rates by 80%.
(Source: Unbounce, 50wheel)
9. You can increase your user engagement by 88% with videos.
Instead of attempting to engage your viewers with words, make them watch something worth their while. The fact is, a viewer spends an average of 3 minutes on a website that contains video as opposed to spending less than a minute on a website with none.
(Source: Oberlo, MarketingSherpa)
10. 68% of consumers would rather watch a video to learn about a new product.
Surprise! People would rather watch than read. Video marketing statistics show that a record number of 96% of consumers prefer to watch unboxing or informative videos to get familiarized with a product. What’s more, 79% of respondents say they’d definitely buy an app or a software product of a specific brand, after watching a video.
YouTube Marketing Statistics
11. YouTube is the #2 most visited site in the world.
While Google may reign supreme, its love-child YouTube is a close second. Google occupies the top two spots and sits gloriously on the internet’s Iron Throne. The tech giant’s plans for the future include turning YouTube into its main source of profit in the next couple of decades.
12. YouTube has 2 billion active monthly users.
That’s exactly one-third of the entire internet population. Around 150 million users enjoy a wide range of content on a daily basis, from how-to videos to education and history, entertainment and reviews, and much more. Online video marketing statistics further reveal that YouTube is the internet’s most popular video platform, leaving behind giants like Netflix and Vimeo.
13. One billion hours are watched each day on YouTube.
As the world’s population grows, YouTube gets more viewing time. Does this mean that it will soon replace television? Only time will tell but we certainly hope so, given the choice of entertainment.
14. Mobile accounts for 70% of all YouTube watch time.
With the advancement of technology, YouTube has moved from the desktop to the smartphone. Mobile video marketing statistics reveal that nearly 70% of all YouTube users use mobile devices to watch videos, be it listening to music at work, watching your favorite vlogger on the train or sitting in the living room with some educational videos.
15. YouTube channels started earning more in 2019.
YouTube rewards good content. The number of channels that earn more than $100,000 per year grew by 40%. That is double the average US annual salary of $56,516. In addition, the number of channels that make five figures on YouTube has grown more than 50%.
16. The top 3% of YouTube channels get 90% of all traffic.
Video marketing research from Bloomberg shows that the top 3% YouTube accounts get 85% of all traffic. As time passes things get really tough for new content creators. In other words, the other 97% of channels are fighting for 10% leftovers of viewership.
17. More than 75% of auto buyers said that online video influenced their shopping purchase.
Without a doubt, one of the most remarkable automotive video marketing statistics out there. Well, who could argue when you see a video review of the vehicle — interior and exterior view with commentary, test drive and specs explained in detail, you are already convinced that car is the perfect choice for you.
Facebook Video Marketing Growth Stats
18. Facebook Videos have more than 8 billion views each day.
Not even YouTube has managed those numbers yet. Whether Facebook will dethrone YouTube in the amount of content streamed per second, we’ll know in just a couple of years.
(Source: The Verge)
19. 75% of all Facebook mobile traffic is projected to be video in 2020.
We remember that Facebook was popular because of messaging, sharing some articles or playing Farmville, but that’s all in the past now. Video is the future for this platform — whether to inform or entertain us, we will be spending even more time watching videos on Facebook, which is likely to result in some pretty interesting video marketing volume statistics in the future once marketers catch up with that trend.
20. More than 80% of users watch videos without sound.
Most Facebook users have their sound turned off by default while watching a video. This suggests that the focus should be on delivering an alluring visual message composed of captions, activity, and logos.
21. 24.5% of all video ads in the US will be Facebook ads.
Facebook’s share of the video ads markets has increased, video marketing statistics show. More than 24.5% of all video ads in the US were on Facebook. Together with Instagram Mr. Zuckerberg’s company made $6.81 billion in a single quarter. In 2020 Facebook and Instagram video ads are projected to account for more than 50% of all video ads in the US.
22. Video ads that contain captions increase the viewing time by 12%.
As noted above, people usually watch their videos with the sound off mode. Top video marketing stats from Facebook show that video ads with caption increase the viewing by 25%.
Instagram Advertising Statistics
23. More than 1 billion users log on Instagram per month.
Instagram is the fastest growing mobile social media app. In 2017, there were 800 million active monthly users, rising to more than a billion in 2019.
24. Half of Instagram's users in the US are aged between 18-29.
Instagram is more appealing to the younger generations. 47% of those aged from 30 to 49 use the platform, dropping to 23% for the 50-64 age group, and to 8% for those over 65.
25. Instagram is the #2 most downloaded app on the Apple App Store.
Nearly every iPhone and iPad has it. One of these days, Instagram might even come preinstalled with your iPhone which could theoretically boost Instagram’s video marketing effectiveness going forward.
26. 30% of all the posts made by accounts who have more than 10 million followers are videos.
Videos are the future of Instagram. In 2019, 30% of all posts made by influencers with 10 million followers or more were videos. The video format (whether 30-second video or IGTV) is slowly but surely becoming the main content type on the platform.
27. 200 million users visit at least one Business Profile daily.
Looking for a way to grow your business? Instagram video marketing industry statistics show that at least 200 million users visit a business profile on a daily basis. Developing and actively engaging your customers on your Instagram Business profile, therefore, is something you might want to consider.
28. 60% of people say that they discover new products on Instagram.
Did you develop a great product or service that can change the lives of a lot of people? The people have spoken — they discover many useful new products on Instagram, as confirmed by successful video marketing statistics.
29. Brands can achieve 20% lower cost-per-video-view using the polling sticker.
Promoters that were part of the beta test and used polling stickers achieved great results by using a polling sticker with their posts. Brands like Dunkin’ achieved 20% lower cost per-video-view, while Next Games ad increased app installation by a staggering 40%, according to Instagram video content marketing stats.
30.Only 16% of digital marketers use IGTV.
The usage of IGTV is puzzling. Even though Instagram attracted over 2 million advertisers, advertisers still fail to realize the potential of IGTV. Thanks to these features, some companies and influencers create original content without time limitation and deeper storytelling. Additionally, through IGTV they can connect with their customers on a higher level and bond through their video content.
Twitter Video Advertising Stats
31. Twitter has more than 2 billion video views daily.
Twitter states that video is their quickest-growing ad tool on the platform. Maybe the fact that every day they are more than 2 billion video views on twitter, made marketers invest more in that field.
32. Call-to-action doubles the click-through rates on the Video Ad when advertising products.
Dear digital marketers, this is the most important stat from all Twitter video marketing conversion stats. When creating a video ad, a call to action will double your click-through rates shows the Twitter Internal Data. Take your time and do your analysis right and incorporate a killer call-to-action button that can convert your leads into long-term customers.
33. Tweeting with a video engages 10 times more people than a Tweet without a video
Like every other social media that uses videos, the trend is the same — video conversion rates remain high on Twitter. How many times did you stop scrolling on your phone because a video caught your attention? Tweets with video attracted ten times more engagements than those without.
34. Promoted videos reduce the price for half on cost-per-engagement.
If marketers run an ad without a video, they will spend more money on a post ad than a video ad. This comes directly from the official Internal Twitter data and is one of the most important digital video advertising stats for this platform.
35. Video Website Cards 2x higher clickthrough-rates than a normal video.
Video Website Cards on Twitter helps your audience to get to your site. Twitter further claims that Video Website Cards produce a double higher clickthrough-rate than a normal video ad. Plus, they also increase user retention for more than 50%, because the user still watches the video while the website loads, according to Twitter video marketing statistics.
36. Video ads have been Twitter’s highest revenue-generating ad format since 2016.
Making money from video ads for Twitter is nothing new. Since 2016, video ads have become the highest revenue-generating ad format. In Q4 2019, more than half of the platform’s revenue came from video ads paid by corporate clients.
1. What are the benefits of video marketing?
Even though video marketing is nothing new, the newest technologies bring new opportunities to the table. With the help of video marketing, a business can increase its ROI, conversion, boost sales, create valuable SEO backlinks and much more. Video marketing sooner or later will become the main tool for businesses to grow and prosper.
2. How effective are video ads?
More and more businesses state that video marketing is an important part of their strategy. Video ads prove that they are an effective method that creates new opportunities for businesses. People love watching videos, they want to share and talk about them. A creative video ad that delivers its message on a point can generate millions of views in just a couple of days. From all the digital ads format in the world, video ads have the highest CTR.
3. How do you create a marketing strategy for a video?
A video marketing strategy is nearly identical to any other digital marketing strategy; the only thing that differs is tweaking the optimization. To build a successful video marketing strategy, you need to do your research and get to know your audience. The video should have the same message as your website. Subsequently, optimize your videos for the different demographics and platforms. Even if you fail, try again until you get it right.
We have come to a point where some methods in digital marketing have become overused and obsolete, so one must use the full potential of videos if they want to succeed. That said, while online videos may the future of digital marketing, without data, no business can develop a successful marketing strategy.
Video marketing statistics, however, give you some fun, yet much-needed insight so you can build a stronger digital strategy.