You’ve probably heard the claim that SEO has long been dead. This is a notion many seem to be fond of, whether or not they have the data to corroborate it. The fact of the matter is that SEO or Search Engine Optimization is something worth focusing on even if it doesn’t amount to much (which it most certainly does, but more on that later).
Any way you look at it, it’s better to be safe than sorry. And our list of SEO statistics below proves the actual significance and effects of a well-crafted SEO strategy.
SEO Stats 101 (Editor’s Pick)
- Adding a blog increases your website’s chances of getting ranked by search engines by 434%.
- 43% of people who use search engines click on a result solely based on its meta description.
- Every second, Google processes over 40,000 keyword searches.
- The most popular way to come up with fresh content ideas for your website is keyword analysis.
- In 2020, the share of image- and voice-based searches will reach 50% of all searches.
- 57% of marketing executives believe developing on-page content is the most effective SEO tactic.
- Websites that make it to the first page of a Google search end up receiving 91.5% of all traffic.
SEO Statistics in Numbers
1. Google's algorithm uses over 200 factors to rank web pages.
Google is a company that’s not too keen on revealing how exactly they determine which sites rank higher than others. SEO is certainly one of the factors, though you’ll need to count on 200+ more if you’re looking to achieve top results, according to a report by Backlinko, as well as SEO stats to date. Moreover, a study by Search Engine Roundtable shows that the ranking algorithm also takes into account the time a visitor spends on your page after they click on a Google result (also known as dwell time).
2. 91% of online content gets zero organic traffic from Google.
Even though you’ll have no trouble finding millions of companies around the world that believe optimizing content for SEO is the best way to spend thousands of dollars, search engine stats show that they only get 9% of organic traffic. This is despite the fact that there are virtually hundreds of thousands of opportunities to rank in Google’s SERPs. According to a study by Ahrefs, the percentage of sites that receive over 1,000 visitors each month is as low as 0.3%, meaning that the vast majority of online sites – as much as 90.88% – get no organic traffic from Google whatsoever.
3. By 2020, SEO spending will surpass $80 million.
According to SEO industry statistics, users, marketers, and companies will continue to dabble with all things search engine-related, which is why studies show that the global spending related to search engines will surpass $80 million as quickly as 2020. This is congruent with additional statistics that suggest that, since 2016, not only have 40% of companies increased their budgets for search engine ads, but the numbers show that a further 58% of companies have similarly increased their budgets for their websites. All of these stats clearly show the relevance search engines have today for users and businesses alike.
4. 57% of marketing executives think developing on-page content is the most effective SEO tactic.
Search engine marketing statistics show that, when it comes to SEO, more than half of marketing professionals today agree that content is king. At the same time, it pays to keep in mind that a bunch of keywords weaved into seemingly useful, short info doesn’t go a long way. According to a study by the Content Marketing Institute, the average length of ranking content is constantly increasing. Currently, the average length of top-ranking content is around 1,800 found, Backlinko research suggests.
5. Adding a blog increases your website's chances of getting ranked by search engines by 434%.
SEO research statistics reveal that there is a very simple way to achieve a fourfold increase in your site’s chances of getting ranked by search engines. Just add an informative blog section and you will kill two birds with one stone. Not only will you boost your chances of getting ranked, but you will also have a platform to present and promote your products and services in greater detail to your existing and prospective customers.
6. 93% of all website traffic globally is driven by search engines.
Search engine usage stats show yet another interesting fact all website and online shop owners should know: search engines currently drive as high as 93% of web traffic. The key takeaway here is relevancy: if you want to be ranked, you need to be relevant. The higher your website is located on the search pages, the more visitors will land on your page.
7. 43% of people who use search engines click on a result solely based on its meta description.
SEO improvement statistics reveal that nearly half of people who use search engines will click on a given result based solely on its meta description. The meta description basically tells search engines what your page is about. So, relevant keywords are something you should definitely include in your meta description. Take your time writing it, as it could mean the difference between traffic that’s great traffic and no traffic.
8. Websites that make it to the first page of a Google search end up receiving 91.5% of all traffic.
Google search engine stats teach us another valuable lesson: it is worth going the extra mile to get your website on the very first page of Google as this could mean the difference between a roaring success and an overall failure. Websites that make it to Google’s first page end up receiving approximately 91.5% of all traffic for that search. Kinda makes you want to sit at the big boys’ table then, doesn’t it?
9. 236.5 million people in the US use search engines to find information.
Search engine traffic stats show that the number of search engine users around the globe continues to rise. This is mostly due to the rapid development of the internet and digital technologies, along with the similarly swift evolution of mobile devices. In 2014, in the US alone there were 213.6 million people using search engines. According to a report by Statista, their current number is around 236.5 million and is set to exceed 239.1 million by 2020.
10. Between 70% and 80% of users ignore paid listings and prefer to click on organic search results.
SEO facts and figures suggest that, while users are by no means indifferent to paid ads, 70% to 80% of them prefer to click on organic search results. There are several reasons, but it seems format is the main one. More than 70% of users are irritated by pop-up ads, which disrupt their overall browsing experience. To avoid them, roughly 25% install ad blockers.
11. Every second, Google processes over 40,000 keyword searches.
One of the most astonishing search engine optimization facts demonstrates the massive opportunities you can grab with SEO. Every single second, Google alone is home to thousands of organic searches from around the world. Using those massive keyword searches to your advantage by formulating the correct SEO strategy is an incredible way to boost your business. Just think about it: every single day, the search engine giant processes about 3.5 billion searches, which means 1.2 trillion every year.
12. 87% of smartphone users use a search engine at least once a day.
As far as mobile SEO stats go, it’s no secret that every single person on the planet today likely owns at least one smartphone. It would be foolish to neglect the fact that the rapid development of mobile devices is creating some unexpected positive consequences for SEO and business owners around the world. A recent study reveals that around 87% of smartphone owners use a search engine via their mobile device at least once every day. This is a massive opportunity for business owners to reach these on-the-go customers by using SEO to their advantage.
(Business 2 Community)
13. 56% of businesses spend less than a quarter of their marketing budgets on link building.
SEO link building stats show that more than half of businesses today underestimate one of the crucial aspects of SEO. In addition to top-quality content, the other key to SEO success is link building. Still, link building receives less than a quarter of the overall marketing budgets pf 56% of businesses today.
14. Adding fresh images and content to blog posts can boost organic traffic by a whopping 111%.
SEO data stats clearly demonstrate that reworking your existing posts by adding new images and content can increase organic traffic coming to your website by as much as 111%. This is a nifty way to save a lot of time and effort and still get great SEO results. Instead of having to come up with a new blog theme and content from scratch, you can simply rework and touch-up some of your older posts and search engines will definitely recognize your efforts.
(Online Marketing Gurus)
15. 81% of users do research online before making a large purchase.
Ecommerce SEO stats reveal that there is much to be gained knowing the habits of potential and existing customers across a wide range of industries. According to a recent report by Junto, nearly 81% of people do some online research before making any sort of large purchase. This is a clear signal to business owners: showing up higher or at the top of SERPs ensures more traffic to your website and the likelihood of conversions.
16. 86% of consumers find local businesses or services by scouring the internet.
Local search statistics clearly demonstrate the importance of SEO for local searches as nearly 90% of consumers find products or services online. Some 29% search for local businesses at least once a week. In a bid to succeed in the digital, modern economy of today, a rapidly increasing number of small and medium businesses are embracing SEO strategies, which in turn boosts demand for professional services in the field.
17. Small businesses in the US invest an average of under $5,000 monthly in an SEO agency.
Local SEO statistics show that small businesses in the US invest less than $5,000 monthly in an SEO agency. Of them, 40% spend less than $1,000. These costs are certainly set to skyrocket as the internet continues to break the physical borders of doing business. Companies adopt technology at varying rates, but even today it doesn’t matter if you’re a local business or a global one – the internet and SEO is vital for growth of any kind and size.
(Search Engine Land)
18. 36% of SEO teams turn to keyword analysis for fresh content inspiration.
Blogging SEO stats, believe it or not, show that the absolute best way to overcome a dry spell is keyword analysis. We’ve all been there: it’s a gloomy day, you’re stuck behind your desk, staring at the monitor with the cursor blinking on a blank sheet of Word document. No ideas! Well, keyword analysis is the solution for 36% of SEOs. A report from Databox shows that this method of finding “inspiration” works better than analyzing competitors, performing competitive SEO analysis, customer interviews, and even ideas from other team members.
19. Google directs significantly more traffic to pages that have more backlinks.
Recent SEO facts from a report by Ahrefs show that the larger the number of referring domains, the more traffic Google sends to a page. The research, covering 920 million web pages, proves that great content is not only relevant to customers but is also on the radar of other industry leaders looking for useful info. If they link to your post, you’ll not only build reputation, but Google will also boost your ranking as an added bonus.
20. 50% of all searches in 2020 will be image- and voice-based.
Voice search SEO stats are becoming more and more relevant as we sail farther into 2020. Your overall SEO campaign will need to include more carefully generated keywords and search terms due to the increasing percentage of image- and voice-based searches. To be successful, make sure every image on your website has alt tags including the correct keywords as image- and voice-based searches are expected to comprise up to 50% of all searches in 2020.
Frequently Asked Questions
1. What is SEO in marketing?
SEO in marketing is basically a set of actions aimed to achieve higher search engine ranking for your website. Driving more traffic results in higher sales and growing business. Nowadays, SEO is part of any solid digital marketing strategy. If you have not integrated it into your routine yet, it’s high time you embraced this essential tool for attracting visitors and converting them into paying customers.
2. How is SEO ROI calculated?
The simplest way to calculate SEP ROI is to subtract the cost of investment from the gain of investment and divide the difference by the cost of investment. In other words:
(Gain from Investment – Cost of Investment) / Cost of Investment.
Afterwards, you’ll need to multiply the result by 100 to obtain a percentage you can interpret as the ROI. For example:
($80,000 – $30,000) / $30,000
$50,000 / $30,000 = 1.66666667
1.66666667 x 100 = 166.666667
In this example, your ROI is 166.7%.
3. Why is SEO important?
There is a host of reasons why SEO is important for your business. For example, your website needs to appear in one of the top positions on search engines and a vast majority of users are likely to click on one of the top 5 search results. Additionally, the usability of a web site and the overall user experience benefit from good SEO practices, and building a sense of trust is crucial for driving business.
4. How does Search Engine Optimization work?
SEO or Search Engine Optimization is the process of ensuring your website appears in the search engines by making changes to your content and website design. The result is increased visibility in organic search engine results. Every time you post new content on your site, search engines “crawl” it to establish how user-friendly and relevant it is and index it depending on these indicators.
There are no simple answers and straightforward actions that can guarantee your success in today’s web. Still, our list of SEO statistics will certainly help you develop your integrated marketing strategy and get higher search rankings. Conversions are hard to get, but if you keep an eye on the latest SEO trends and adjust your strategy accordingly, you are sure to improve your position in the world wide web. Look for opportunities to create fresh content, monitor where your users click the most, try investing in innovative marketing approaches and you watch organic traffic flood in.