There are many types of online advertising. Yet, only one gives marketers the power to re-engage potential customers after losing them. Retargeting works by installing a little code on the page and whenever a visitor comes, this code i.e. cookie follows them. At the right time and place, an ad pops up to remind them of your business.
Retargeting statistics show that most website visitors leave without buying anything and might never come back. This is why people in the marketing business came up with this ingenious way to get them back.
So, read on to learn more about retargeting and how you can use it to empower your marketing strategy.
Retargeting Statistics (Editor’s Choice)
- Around 97% of visitors that leave are not coming back to the site.
- 25% of online roamers love retargeting ads.
- Brand awareness is the reason 70% of marketers opt for retargeting.
- 46% of SEM professionals declare retargeting is underused.
- 47% of shoppers would sacrifice their privacy for the sake of a better deal.
- Retargeting reduces cart abandonment by 6.5%.
- Retargeting beats all other ad placement strategies with 1,046% efficiency.
- 33% of marketers retarget to earn new customers.
- Web traffic increases by a staggering 700% with retargeting.
General Retargeting Stats & Facts
1. Around 97% of visitors that leave are not coming back to the site.
This is the main reason why retargeting was invented in the first place — to turn the ‘missed opportunities’ into potential customers. With 97% of people who visited a company’s website not coming back, marketers have their job cut out for them.
2. Site retargeting is most widely used with 87.9%.
Retargeting facts show that there are four main types of retargeting and almost all are used by both agencies and brands. Site retargeting is the most widely used. Search retargeting comes in second, used by 64.9% of marketers, email retargeting takes third place with 26.1% and creative retargeting is used by 29.8%
3. 25% of online roamers love retargeting ads.
Since they’re at your house, you might as well serve them something, right? And although around 60% of online viewers remain neutral to retargeted ads, a quarter will bite. Ad retargeting statistics reveal that people like to see familiar ads because they remind them of what they were looking at previously.
4. Three out of five potential online buyers recognize product ads they previously saw on other sites.
Retargeting is all about reminding buyers they are interested in what the retailer is selling. A total of 58% of online shoppers say they do notice the ads of products they had previously shown interest in. However, this can also be misinterpreted with many consumers eventually realizing their digital activities are being monitored.
5. Blending retargeting with other advertising channels is a winning combo.
As far as where to fit retargeting in your marketing strategy goes, retargeting stats from Google show it’s best to use combinations. In fact, using retargeting alongside other types of advertising tools increases the chances for sale by 50%. This is how more integrated digital marketing campaigns can double the success rates.
6. Almost half of the people seeing retarget ads are not concerned about it.
More good news for marketers — the number of people who are not at all concerned about seeing an ad for something they just visited is 10.05%, while 29.41% are totally indifferent to it. Retargeting ad statistics further disclose that only 18.87% are actually concerned.
7. Brand awareness is the reason 70% of marketers opt for retargeting.
According to an Adroll survey, 70% of marketers choose the retargeting option so they can raise brand awareness. The same research file shows that social engagement is the main purpose for 62% and 58% who are doing it for the sales.
8. 46% of SEM professionals see retargeting as underused.
When it comes to marketing technologies, almost half of SEM specialists believe marketers are not fully exploiting the benefits of retargeting. For example, display ads generate an average click-through rate at 0.07% and for retargeted ads, it is 0.7%. Retargeting conversion rate stats show that retargeted ads have up to 70% higher conversion impact on visitors.
9. Retargeting is being used in ecommerce in 27% of the cases.
With 27%, ecommerce retailers are on the top of the list for industries that use this strategy the most. The media sector follows with 17%, technology, and healthcare share third place with 10%, and finance comes in fourth with 9%.
10. B2B marketers use retargeting to meet all of their marketing goals.
B2B retargeting statistics give marketers insight to realize their objectives in almost all niches with the help of retargeting. As a result of re-engaging customers, brand awareness objectives are at 71%, customer retention rates at 59%, social engagement at 58%, sales drive at 55% and lead generation at 39%. And also, with 29% of lead nurture coverage, the benefits of retargeting are multifold.
Top Digital Ad and Retargeting Stats
11. Facebook is the best platform for practicing remarketing strategies.
With more than 2 billion active monthly users, Facebook is the biggest social network and as such, it is also the best platform for practicing remarketing strategies. That said, 1 in 4 people use ad blockers. This is still okay though, given the network’s total number of users, as indicated by Facebook retargeting statistics.
12. 47% of shoppers would sacrifice their privacy for the sake of a better deal.
People don’t mind having their privacy invaded over a good deal. Studies indicate that information sharing and privacy are utterly irrelevant when it comes to getting the deal of the century. Almost half of Americans are perfectly ok with being ‘stalked’ as long as they get to buy what they want at a good price.
13. Increased mobile conversions is the top KPI for 51% of marketers.
Mobile retargeting statistics show a little over half of marketers are pleased with the number of mobile conversions. Several other KPIs note growth due to digital retargeting. The installation of apps has increased by 33%, reach increase is higher by 33% and the extension of social strategy to mobile users has increased by 25%.
14. Retargeting reduces cart abandonment by 6.5%.
Worldwide cart abandonment rates per device are at an average of 77.24%. Mobile retargeting is used by 27% in the retail industry with the aim of driving that number down. Retargeting statistics further indicate that retargeting not only reduces shopping cart abandonment but also increases online sales by 20%.
15. Very few marketers have the prerequisites to retarget on mobile.
Online advertisers are experiencing difficulties in meeting the two essential requirements for mobile retargeting. A solid 34% don’t have an app to make retargeting on mobile a viable option and a total of 27% haven’t optimized their websites for mobile. 24% of responders dislike mobile ad UX, 17% render mobile analytics unreliable and 13% of marketers believe that their customers don’t use mobile.
More Fascinating Retargeting Advertising Statistics
16. Retargeting beats all other ad placement strategies with 1,046% efficiency.
A recent analysis of campaigns from 7 different industries provides some compelling retargeting results. As it turns out, in competition with five other ad placement strategies, retargeting is the all-time winner with skyrocketing numbers. Audience targeting was the closest to retargeting with 514% effectiveness.
17. Ads are 3x more likely to be clicked by retargeted customers than new ones.
Online marketing and ad retargeting stats indicate that retargeting has three main objectives. In 56% of the cases, retargeting is aimed at customer acquisition. Brand awareness is an objective in 42% of the instances and lastly, in 11% of the cases, the aim is ‘stealing’ a competitor’s customers.
18. 68% of marketing agencies now have an allocation for remarketing.
Seven out of ten marketing agencies have cleverly planned their budgets to include funds for remarketing. And it’s not just marketing agencies. Branding agencies too have already ‘branded’ remarketing as their preferred strategy. Website retargeting stats reveal a total of 49% of brand agencies have allocated resources for retargeting.
19. The appeal of a product is the main reason for 37% of customers to click a retargeted ad.
Most people click a retargeted ad because they were attracted to a certain product that was displayed. That was said by 37% in recent research. 28% said they already meant to visit the web page offering and this was just an encouragement while 21% said they wanted to know more info about the offered product, according to online marketing retargeting statistics.
20. Engagement retargeting is the way to go for rich media content.
Plenty of marketers turn to engagement retargeting because it works well with rich media, flash, and videos. Plus it increases conversion rates by 70% and may just deliver the planned results especially during holiday seasons. It works by looking at user action and displaying ads based on intent and engagement level. Re-engaging customers during holidays brings extra 30% conversion rates, according to retargeting conversion stats.
21. 33% of marketers retarget to earn new customers.
Retargeting is used to increase revenues by 33% of marketers, and exactly the same percentage of marketers apply it to gain new customers. 16% of marketers use retargeting to scale up site engagement.
22. Web traffic increases by a staggering 700% with retargeting.
As it appears retargeting is a game-changer when it comes to tracking visitors after they’ve left the website. Retargeting stats also reveal that the proper integration of this tool could lead to a 147% increase in average conversion rates, a whopping 500% growth of branded search results and an incredible lift in site visitation.
23. Marketers utilize Google Display Network to retarget over 90% of internet users worldwide.
Marketers using the Google Display Network are sure to generate an outreach higher than 90%. With more than two million apps and websites, GDN is just the right fit for retargeters aiming to find potential buyers. In comparison to Facebook’s a little over 2 billion active users on a monthly basis, GDN’s retargeting statistic shows more promise.
24. 67% of retargeters use Facebook Exchange for online advertising.
Facebook has created FXN — a brilliant retargeting platform that grants online advertisers the option to introduce ads directly onto active users’ timeline. FXN works wonders and it is why seven out of ten retargeters use it. Similarly, the Tailored Audience retargeting platform of Twitter is used by 38% of online advertisers.
Online Retargeting FAQs
1. What does retargeting mean?
By definition retargeting is a form of advertising used by companies to fight the bounce traffic from their sites and make people come back from where they left. There are two forms of remarketing — static and dynamic. Static retargeting is when variations of the same are created while dynamic retargeting uses individualized or user-unique advertisements.
2. What is the difference between remarketing and retargeting?
Even though remarketing and retargeting are often used simultaneously, there’s one main difference between them. Remarketing is about gathering user information and creating lists to be used as sales emails at a later time. In this sense, remarketing is connected to email campaigns. Retargeting involves the use of “cookies” to show ads to potential clients.
3. Is retargeting effective?
Retargeting will do the trick for as long as there are ‘window shoppers’ out there waiting to be tempted into making a purchase. And in this undertaking, as retargeting results confirm, it has proven 10 times more effective than any other strategy.
4. How important is retargeting?
Everyone deserves a second chance, right? Retargeting lets marketers follow leads they initially lost and target visitors who were a click away from converting. And although as an advertising tool it does have its risks and drawbacks, we have selected some of the major benefits of retargeting based on retargeting stats:
- Retargeting acts as a reminder to prospects appealing to their intent to make a purchase with the endgame of bringing them back to close the deal.
- It’s an excellent weapon to boost brand awareness by keeping your products on the customer’s radar.
- Retargeting gives the option to funnel advertising costs on clients that have already shown interest which ultimately optimizes ROI.
5. How do you do retargeting ads?
It’s quite easy really. The first thing to do is install the code on your webpage that will make visitors accept cookies. Cookies are tiny pieces of unobtrusive data stored on the user’s browser that memorizes the website visitors. Advertising specialists then use the data to re-serve ads to the same user. As retargeting stats in advertising have already demonstrated, this is how users who’ve been engaged in the past are retargeted with ads that are specific to their interest, resulting in optimized conversion rates.
Retargeting is a refined audience-targeting tool that appeals to potential buyers and more importantly, keeps them coming back. Considering the retargeting statistics reviewed so far, it might not be the most potent advertising tool out there, but as part of an integrated digital strategy, it most certainly gets the most attention.