LinkedIn might not be the fun social media network where people scroll through colorful posts and stories, but it is certainly great for business. LinkedIn statistics further show that the platform can deliver spectacular results if combined with the right strategy. Plus, the space is swamped with recruiters. So, dive in and take a look at our list of stats and facts which will tell you all you need to know about the home-platform of many extraordinary professionals and vocations of all industries.
LinkedIn Statistics (Editor’s Pick)
- LinkedIn’s total number of users stands at 310 million.
- 57% of professionals who use LinkedIn are male.
- Millennials make up 38% of the LinkedIn user base.
- 80% of B2B leads are generated on LinkedIn.
- Employees hired through LinkedIn are 40% less likely to leave within the first 6 months.
- LinkedIn posts with links get 200% higher engagement.
- LinkedIn Ads reach more than 630 million professionals worldwide.
General LinkedIn Stats & Facts
1. The total number of Linkedin monthly active users stands at 310 million.
As opposed to Facebook or YouTube which are social sites mainly intended for entertainment and have over 2 billion users, Linkedin’s user base is much smaller. Despite the relatively low number of monthly users, the Linkedin revenue for the fiscal year of 2020 reached an incredible $8.05 billion, up from $6.75 billion in the year before.
2. 40% of LinkedIn users check the platform daily.
Linkedin statistics reveal nearly 40% of the platform’s active users access it once a day on average. This means that with the right marketing strategy, you can target more than 100 million professionals every single day. When choosing your content, keep in mind that relevant information is what most of the platform’s users are looking for. Keep in mind that the monthly average time users spend on the platform is just 17 minutes, meaning you don’t have much time to make a good impression.
3. 57% of LinkedIn traffic comes from mobile.
LinkedIn stats show that approximately 57% of users access LinkedIn via the mobile app. This share seems low compared to rival platforms such as YouTube (around 70%) or Facebook (approximately 98%). One reason for this is that more users access the network via desktop when at the office.
4. 17.1% of US citizens access LinkedIn via the Android app.
Although this is a relatively small percentage, LinkedIn statistics show that almost 2 out of 10 Americans have installed the app and are using it on a daily basis. On the other hand, the number of monthly active LinkedIn app users who make business connections, search for job listings, or contact employers or business professionals is much higher at 54.3%.
5. The average CEO on LinkedIn has 930 first-level connections.
Linkedin stats and facts show CEOs are leading the pack with an average of 930 first-level connections. By comparison, the average number of LinkedIn connections is about 400. In the true spirit of any industry, CEOs are encouraged to share their wisdom and useful business advice to young and aspiring professionals looking to become more educated, skilled, and knowledgeable.
6. LinkedIn sees approximately 2 million videos, articles, and posts every day.
The platform’s users, according to LinkedIn statistics, create nearly 2 million videos, articles, and posts daily. These, in turn, generate tens of thousands of comments and tens of millions of shares and likes. LinkedIn’s algorithm was designed specifically to cater to and prioritize brands that publish fresh ideas, news, and groundbreaking insights. And that’s all in addition to a wide and receptive audience of mostly like-minded professionals.
(Business of Apps)
7. Video is the fastest-growing type of content across LinkedIn.
Similar to many other platforms, statistics on LinkedIn reveal that video as a promotional and marketing tool is beginning to capture the attention of a growing number of companies and individuals around the world. Videos are also great conversation starters. Whatever the goal or audience of your campaign, if you’re considering using LinkedIn to promote it, keep in mind that video is gaining traction as a marketing tool, so it will help you increase engagement, incent customers to take action, and overall promote your brand.
Linkedin User Demographics
8. At 171 million, the US has the highest number of LinkedIn users by country.
With an audience reach of 171 million LinkedIn users, the US is the leading market of the #1 professional network in the world. Americans love LinkedIn because it offers multiple job search benefits, better exposure, and increased thought leadership. With 69 million users, India is LinkedIn’s second-largest demographic.
9. 47 million LinkedIn users live in China.
Approximately 47 million users of the social networking platform currently live in China, according to LinkedIn demographics and statistics. This is despite the fact that there are numerous local alternatives, many of which are very similar or even identical to LinkedIn. This creates a valuable opportunity, especially if your product or service can cater to professionals from this country.
(DMR Business Statistics)
10. 57% of professionals who use LinkedIn are male.
According to LinkedIn user demographics, almost six out of 10 users are men, making this professional job networking service a male-dominated space. Female professionals and job seekers, on the other hand, currently occupy 43% of the ‘territory’. But since the number of new LinkedIn members is currently growing, there is still hope that a balance would be reached in a few years.
11. Millennials make up 38% of the LinkedIn user base.
LinkedIn user statistics further show that of the approximately 87 million millennials using the platform, 11 million are in decision-making positions. Gen Xers, on the other hand, are the second-largest age group represented with 37%. With 24%, Baby Boomers come in third. Whether your aim is to hire or inspire, it is important to also know the background of your audience.
(Kinsta, Marketing Charts)
12. More than 60 million LinkedIn users are senior-level influencers.
LinkedIn stats show this social networking and marketing site is the home of 61 million influencers with senior-level experience, 40 million of which are in decision-making positions. So if you are trying to reach audiences of this rank, LinkedIn is where they like to spend their time.
13. 41% of millionaires are on LinkedIn.
One of the most interesting LinkedIn facts is that the platform is used by 4 out of 10 millionaires around the globe. Joining the network gives them access to fresh, up-to-date, and relevant content compiled by reputable industry professionals, but also keeps them connected with companies and individuals who are very successful, have significant experience and knowledge about the business world, and don’t mind sharing it.
14. Average income of a LinkedIn user stands at $46,644 per year.
Meaning the users of this professional network have above-average incomes. Another status-related information about the Linkedin user base is that half of college-educated internet users are actively using this platform, and an additional 3 million are MBA graduates.
Linkedin Statistics for Job Seekers & Recruiters
15. Adding a photo to your LinkedIn profile results in 36 times more messages and 21 times more views.
Recruiters and companies looking for new employees are much more likely to consider platform users whose LinkedIn profiles feature a photo. A recent study by Foundation suggests that you’re looking at 36 times more messages and 21 times more views just by adding a profile photo. Basically, any normal-looking picture will do; it does not have to be a professional-looking, expensive headshot.
16. Almost 80% of recruiters use LinkedIn regularly.
According to LinkedIn recruitment statistics, for a whopping 77% of recruiters worldwide, this is the primary platform for finding skilled and educated employees. And while recruiters today seem less fond of LinkedIn compared to 2017, when 92% of them used the platform regularly, they still prefer it compared to other platforms. For instance, Facebook is the recruiting platform of choice for 63% of talent hunters.
17. 90 thousand schools are listed on LinkedIn.
If you look at the latest LinkedIn usage statistics, you will see there is plenty for everyone, including those offering internships as a way to scout for fresh talent. Figures show a massive 51% of US college graduates are trying to find a job or establish professional connections on LinkedIn.
18. 75% of people who recently changed careers used LinkedIn to help choose a new job.
LinkedIn hiring statistics reveal that the site is one of the most popular social media platforms for professionals looking for a career change. A report on LinkedIn’s hiring solutions reveals that nearly 75% of professionals who recently changed their job used the platform in their decision-making process. The most represented industry on the platform is the information and technology services sector.
19. Employees hired through LinkedIn are 40% less likely to leave within the first 6 months.
Recruiters trust LinkedIn because they are aware most of its members are serious and potentially above-average candidates. LinkedIn recruiting statistics say placements sourced through this network are 40% less likely to resign in the first six months. Then, placements that have been in some way influenced by LinkedIn are 20% more likely to be in high demand and quality hires.
20. Thanks to LinkedIn, approximately 122 million users have been interviewed.
LinkedIn job listings are hugely popular among job seekers around the world. More than 122 million people have landed an interview through the network, and 35.5 million users have been able to get a job. Every month, there are close to 3 million jobs posted on LinkedIn in the US, and 20 million around the world.
(Business of Apps)
Linkedin Statistics for Businesses
21. 80% of B2B leads are generated on LinkedIn.
This is further supported by other studies of marketers, showing that 43% of them admit to having used LinkedIn to successfully source at least one new customer, while 79% view the social media platform as a very good source of leads.
22. Compared to Twitter and Facebook, Linkedin is 277% more effective for generating leads.
Data from a recent Hubspot study of over 5,000 businesses reveals that compared to Twitter and Facebook, LinkedIn is actually a 277% more effective tool to generate fresh leads. The study also showed that LinkedIn had the highest visitor-to-lead conversion rate at 2.74%. Twitter and Facebook, as data shows, have 0.69 and 0.77% respectively.
23. LinkedIn statistics reveal 97% of B2B marketers prefer the network for content distribution to any other social platform.
LinkedIn is the top choice of professionals seeking to distribute content for B2B marketing. And the platform’s appeal for professional opportunities doesn’t end there. Over half of all social traffic to B2B blogs and websites goes through LinkedIn, and 97% of marketing executives worldwide meanwhile believe that the platform is the best place to source top-notch content.
24. LinkedIn posts with links get 200% higher engagement.
Advertising facts about LinkedIn reveal that incorporating a link into posts can boost engagement by as much as 200%. You can increase the engagement of your LinkedIn posts by an additional 50% simply by adding a question at the end. Another way to boost engagement is to encourage people to comment on your posts, which is something you can do with photos. This will increase your comment rates by an average of 98%.
25. LinkedIn Ads reach more than 630 million professionals worldwide.
Other interesting insights revealed by LinkedIn advertising statistics show the platform’s native ad software reaches over 630 million professionals around the globe daily. This is an enormous opportunity for companies to make their voice heard among the most relevant audiences. LinkedIn Ads are very easy to generate; it only takes an average of six minutes for a first-time user to create one and, according to PPC statistics, they cost about $5 on average.
26. For 57% of companies, a LinkedIn page is a valuable source of business.
According to LinkedIn statistics for business, 57% of companies use the platform to attract potential employees and share relevant and quality content with individual users. However, the social media network also provides businesses with a unique opportunity to distinguish themselves as experts in their fields. Another benefit of having a LinkedIn page is that a significant 46% of the social media traffic to your website will be coming from this platform.
Frequently Asked Questions
How many people are on LinkedIn?
LinkedIn data shows that the platform has more than 722+ million self-reported users from 200 countries around the world. The growth of the social media network for professionals has been stellar since it was launched back in 2003. Its user base skyrocketed to 400 million from 160 million in the first five years following its 2011 IPO, nearly tripling its number of users overall. After that, the numbers kept going up, crossing the half-billion mark in 2017.
Who uses LinkedIn the most?
In terms of age groups, that would be Millennials, followed by Generation X, and Baby Boomers. Nationality-wise, the US is home to the largest number of LinkedIn users. Europe, the Middle East, and Africa together have 185 million LinkedIn members, accounting for over 50% of the global LinkedIn user base. The Asia Pacific brings another 158 million users, with the remaining 145 million members coming from Southeast Asia, Latin America, and the 22 MEAN countries.
What percentage of professionals are on LinkedIn?
For a professional network where 55 job applications are submitted per second, it is no wonder that LinkedIn has 90 million senior-level influencers, 63 million decision-makers, 5.5 million accountants, and more than 6 million IT professionals. The fact alone that LinkedIn is used by 92% of Fortune 500 companies, speaks volumes.
What is a good engagement rate on LinkedIn?
According to experts, 2% is a good engagement rate for followers, reach, and impressions. Anything above this percentage is considered excellent, and anything below requires attention. If your performance fails to achieve this rate, consider reworking your LinkedIn content or retargeting your audience.
How many recruiters use LinkedIn?
LinkedIn is the recruiting platform of choice for a whopping 77% of recruiters worldwide.
Like it or not, if you want to succeed in today’s competitive market, you’re kind of bound to have a LinkedIn profile. Whether you are a potential employee or an ambitious marketer, hopefully, our list of LinkedIn statistics has expanded your horizons about this professional network. At the end of the day, LinkedIn is and has been the digital place to go for the modern workforce.
Sources: Omnicore, Statista, Foundation, Hootsuite, Statista, Market.us, LinkedIn, Statista, DMR Business Statistics, Statista, Kinsta, Pew Research Center, Buffer, Mediakix, Jobvite, LinkedIn, Business of Apps, HubSpot, Impact, WorldLead