The Instagram Stories feature is an entire separate universe of opportunities inside the social network of the moment and Instagram Stories stats are there to prove it. This is where real, life-inspired content thrives before disappearing forever after 24 hours unless you save it in the Stories Archive. However, even within such a short period, stories can attract interest, build trust, and generate user feedback and engagement.
If your business needs a kick to jump in this exciting ocean of fun and opportunities, our list of useful stats below will certainly get you going.
Instagram Stories Stats 101 (Editor’s Pick)
- Over 86% of Instagrammers post in Stories.
- In a 2018 IG Stories campaign, US apparel brand GAP achieved a 73% higher click-through rate compared to its previous Instagram ad runs.
- 96% of US marketers plan to continue to use IG Stories in the coming six months.
- The IG Stories feature has increased the average time a user spends daily on Instagram to 28 minutes.
- Fitness is the most active industry on Instagram Stories at the moment.
Instagram Stories Statistics Insights
1. 86.6% of Instagram users post in Stories.
A whopping 86.6% of Instagram users use the Stories feature and actively create content in it, according to a survey carried out by The Preview App. Still, a quick look into the performance of Instagram Stories vs posts reveals that only 36.6% favor watching Stories. The remaining majority (63.4%) prefer to scroll through IG posts.
(The Preview App)
2. In February 2018, US apparel brand Gap achieved a 73% higher click-through rate in a chart-topping IG Stories ad campaign.
In a revolutionary marketing move back in February 2018, US apparel giant Gap decided to experiment with Instagram Stories with a carousel campaign that took it to the heights of success. The plan was to utilize the functionalities of this relatively new, full-screen, eye-catching format to boost sales and build brand awareness. In a bid to drive Instagram Story engagement, the company added call-to-actions to each card of the carousel linking to its website using the “Swipe Up to Shop the Collection” feature. The campaign was a roaring success – it resulted in a 73% higher click-through rate compared to previous ad runs, a 4-point lift in message association, and a 17-point lift in ad-recall. Not bad, right?
3. 36% of Instagram Stories for business promote a product.
Most brands that use Instagram Stories focus their content on product promotion (36%), according to a study by Klear. Next on the list with 22% are business IG stories that offer an “inside look” into various products or features, while 14% host an influencer takeover. 10% of brand Stories feature various life events, while the good old “how-to” Stories account for 5%.
4. 96% of US marketers will continue to use Instagram Stories in the six months to come.
The one thing no marketer out there can dispute is the effectiveness of Instagram swipe up ads – when done right, of course. The most important thing to keep in mind is their continuous performance compared to other advertising channels such as Instagram Feed and Facebook. Sharing on Instagram Stories has already surpassed both. In a typical month, 50% of all businesses worldwide produce at least one Instagram Story. Businesses are also the creators of a third of the most watched Stories on the platform, Instagram Stories stats reveal.
5. Instagram Stories have increased the average time a user spends daily on Instagram to 28 minutes.
According to Instagram, the Instagram Stories feature has encouraged users to spend more time on the platform, increasing their average daily stay up to 28 minutes. Users aged 25 and younger will spend an average of 32 minutes on Pinterest every day, while Instagrammers who are older usually spare 24 minutes of their day for that, Instagram Stories statistics suggest. Previously, daily estimates varied between 15 and 21 minutes.
Furthermore, one in every three daily Instagrammers would buy a product they’ve seen on the platform.
6. Over 500 million Instagrammers use Instagram Stories every day.
The number of Instagram account holders who actively use the IG Story feature daily is massive. Just two years ago, back in 2018, they were 400 million, which is an impressive growth. The number of Instagram Stories daily active users directly rivals Facebook and Messenger stats, as well as WhatsApp Status DAU figures. Compared to Snapchat’s 190 million total daily users, it’s clear that Instagram Stories are among the most popular platform features out there today.
7. Over 55% of Instagram influencers use Stories for sponsored campaigns.
Instagram influencer marketing is a thriving industry currently estimated to be worth nearly $2 billion. Users from all corners of the world are storming the network, with many making a decent living and even fortunes out of their paid posts and campaigns. And Instagram Stories are definitely a crucial part of their business. Instagram statistics reveals that 55.4% of Instagram influencers actually use Instagram Stories as a channel for their sponsored campaigns. Influencers come in all shapes, attracting huge followings and shaping opinions.
Businesses and brands recognize this and put a lot of resources into getting influencers to promote their products, services, and brands. For businesses, working with influencers is just another way to reach new prospects, increase sales, and generate income. In the middle of it are Instagram Stories and the many possibilities they bring.
8. Corporate Instagram Stories have a massive 85% completion rate
One of the most exciting Instagram Stories trends in the world of business has to do with the efficiencies of the feature. Recent Conviva research suggests Corporate Instagram Stories had an 85% rate of completion in 2019, up from 69% from 2018. The impressive hike comes on the back of shorter Stories duration (an average of 5.2 frames last year compared to 6.9 frames in 2018). Still, longer Stories generate higher reach indicating that you should pick your strategy carefully taking account of your particular goals.
9. Fitness rules Instagram Stories for Business with 73% of all feature posts.
A closer look at IG Stories statistics demonstrate the obvious domination of the fitness industry in the fight for followers. According to a recent report by Klear, this is the industry that generates 73% of all Instagram Stories posted by business accounts. The fashion sector comes in second with 70%, followed by retail with 56%. Surprisingly, Travel and Food & Drinks are at the bottom of the list of active Insta Stories business.
10. IGTV set to take center stage on Instagram in 2020.
IGTV is definitely the Instagram feature to keep an eye out in 2020. The feature, allowing Instagrammers to upload videos of up to 60 minutes in length, was launched only recently, in 2019, and we still lack sufficient IGTV statistics. However, one thing is certain – its popularity will continue to rise, especially after the numerous updates and changes to the Instagram platform as a whole.
Frequently Asked Questions
1. What is Instagram Stories?
Instagram Stories is one of Instagram’s dynamic features, allowing users to share photos and videos attractively. You can add drawings, emojis, and text to the feature, but you’re not allowed to give likes or post comments. Each Story lasts precisely 15 seconds and disappears in 24 hours, giving the user an ideal opportunity to highlight a feature of their brand and build better relationships with their followers. As seen from our IG Stories stats line-up, you can leverage this feature beautifully to build a more considerable following, and improve sales in a relatively short period.
2. How do I create a post for Instagram Stories?
To start your Stories post, tap on the “Your Story” icon in the upper left corner of your screen. You will see your profile picture, complete with a blue button named “Your Story.” Tapping on this button should bring you to the main camera display of the feature. To take a picture, simply tap on the “Tap to Capture” button. If you want to record a short video, press and hold the button down.
3. Can I save my Instagram Story?
Instagram Stories usage stats suggest many users don’t know if and how they can save their Story. The simple answer is yes. And that’s not all, you can share your stories directly to your profile as standard Instagram posts. This option is available to you despite the original temporary nature of Stories as a feature. Simply click on “Save” before posting your photo to your Story and voila!
You can also save images post factum, after you’ve already posted them as Stories. Simply click on the three dots in the bottom right corner of the screen and tap on “save.”
4. How can I view different Stories?
Instagram statistics offer insight into a whole array of different issues many users are facing, including viewing different Stories. If you use the Instagram mobile app, go to the top of your home screen to view Stories in chronological order to the right. Your own Story is on the left-hand side. If a user’s icon is surrounded by a rainbow circle, this means they have posted a new Story.
5. Can I search for different IG Stories?
Yes, you can search for different Instagram Stories via the Instagram search tool. After you find the account/profile you are looking for, you can go ahead and view it. No rim around the icons of Instagram Stories users means they don’t yet have a current Instagram story, while a rainbow rim means you haven’t viewed at least one clip of their ongoing IG story. A grey edge means you’ve already viewed all the clips in their Story.
Instagram Stories is the place to go for all active, modern social media users who like to share their special moments with their followers in creative videos on the go. Our list of useful Instagram Stories stats show that the platform is used by a whopping 500 million Instagrammers worldwide. If you are not one of them yet, hop in and watch your business soar. Good luck!