There was a time when people thought social media and digital technologies had nowhere further to go. Then, Snapchat came along and demonstrated new ways to share videos and photos. And while many thought its days were numbered, Snapchat has proved a tough nut to crack.
The latest Snapchat statistics show that the messaging app not only still holds its own against Facebook, Instagram and Whatsapp, but that it also continues to improve, boosting its popularity and growing its market share.
Snapchat Statistics (Editor’s Picks)
- An overwhelming number of users (95%) claim Snapchat makes them feel happy.
- A new generation of AR lenses drew in more than 200 million Snapchat users within the first two weeks of their release.
- Snapchatters log into their accounts around 18 times per day on average.
- Snapchat download stats show that the app is among the 10 most popular in the world with 53.5 million downloads.
- Snapchat users under 25 spend approximately 40 minutes daily using the app on average.
- Nearly 4 out of every 10 Snapchat users say they’ve discovered brands as a result of Snapchat online posts and endorsements by celebrities.
- Snapchat only became a success after its founders failed 34 times before.
Snapchat by the Numbers
1. Snapchat users create 2.1 million snaps all over the world every minute.
While this marks a drop from 2018 which saw 2.4 million snaps created every minute globally, it’s still an impressive bit of Snapchat usage statistics. Among the reasons for the marginal decrease in popularity is backlash its infamously bad redesign received in 2018. Since then, the team behind the app appears to have managed to get back on the right track, however.
2. Snapchat users under 25 spend approximately 40 minutes daily on average using the app.
Given that the app focuses solely on using visual communication formats, this is an impressive example of Snapchat popularity. A picture takes but a moment to take, maybe a few more to edit and set up exactly as you want and that should be it. The same goes for videos. Therefore, the team behind this app must be doing something else, with their average user spending more than half an hour a day browsing.
3. 97.55 million Americans of all ages were using Snapchat as of July 2019.
Statistics on Snapchat users by country show that the number of Snapchatters is by far the highest in the United States. This is hardly surprising, given that the app was initially developed stateside to begin with, despite becoming immensely popular worldwide shortly after.
4. Snapchat only became a success after its founders had failed 34 times before.
There’s such a thing as being willful, and then there’s just plain stubborn. It would seem Snapchat’s founders were more of the latter, as they suffered an array of failures before coming up with what is today Snapchat. Among the fun facts about Snapchat is that Bobby Murphy and Evan Spiegel, the app’s creators, suffered 34 failures with other projects before they came up with this globally popular app.
5. The majority of Snapchat’s users are female (61%).
Only 38% of Snapchat users appear to be male. This is similar to several other social media networks and apps and is yet another example of interesting Snapchat demographics. Additionally, among 13 to 17-year-olds, 69% are using the app, similar to those between the ages of 18 and 29, 68% of whom are also regular users.
6. Snapchatters long into their accounts around 18 times every day, on average.
There could be any number of reasons for a person logging into their account on any type of social media close to 18 times every day. We like to believe that many, if not all of these, are due to Snapchat’s innovative elements incorporated to increase user engagement. Anyhow, Snapchat statistics show just that – that global users visit the app around 18 times every day.
7. Nearly 4 out of every 10 Snapchat users say they’ve discovered brands as a result of online posts and endorsements by celebrities on the messaging app.
The presence of influences on Snapchat has grown over the years, even though the messaging app is not necessarily the best platform to cater to them, as they’re unable to build up a following. Nevertheless, statistics about Snapchat reveal that nearly 4 out of every 10 Snapchat users state they have discovered brands as a direct result of the app’s online posts and endorsements by celebrities/influencers. It seems to be working, after all.
8. Snapchat pays between $125 and $150 million for cloud servers.
A company as growth- and engagement-oriented as Snapchat is bound to have significant expenses for a variety of outlets. Interesting facts about Snapchat show that two of the biggest ones are its payroll and cloud servers (to Google Cloud and Amazon AWS). Estimates put the latter somewhere between $125 and $150 million.
More Snapchat Stats & Facts
9. 32% of respondents report using Snapchat when they are on the move.
Close friends typically use Snapchat to have conversations, while simultaneously sharing stories, videos, and photos about their day, according to a study by Murphy Research for Snapchat. The app is unsurpassed in on-the-go use, with Snapchat user statistics revealing that 24% of Snapchatters are on the app while traveling, and 29% message on it while commuting.
(Influencer Marketing Hub)
10. An overwhelming majority of users (95%) claim Snapchat makes them feel happy.
As far as “feel good” apps go, it would seem Snapchat wins that one by quite some margin. Nearly all of the app’s users claim that they feel happy while using it, which can’t be said for other platforms out there today, or at least not to that extent. Snapchat stats reveal that as many as 95% of its users feel good when they’re posting videos and images, as well as browsing through those posted and created by others, according to a study by Social Media Today.
11. Reggie Brown, the third co-founder of Snapchat, received $158 million in cash to go away.
After being forced out of the company by being denied his stake, the third co-founder of Snapchat, Reggie Brown, sued Murphy and Spiegel in 2014. Among the more intriguing Snapchat facts is that it turns out Brown agreed to settle for $158 million dollars in cash after he filed a lawsuit against his two former partners in exchange for going away and not causing them any trouble from that point on.
12. A new generation of AR lenses drew in more than 200 million Snapchat users within the first two weeks of their release.
The way that Snapchat Lenses work is by taking the real world that is being filmed through the camera and apply AR-powered filters to it. Snapchat filter usage stats confirm what the company reported in its Q2 2019 earnings statement, which was that the new generation of AR lenses drew in more than 200 million users to play with them within the first couple of weeks of their release.
(Business Of Apps)
13. More than half of the mobile audience (53.4%) in the US uses Snapchat.
Even though Snapchat is still up against some pretty challenging competition in the form of Facebook, Instagram, Twitter and the like, its chances of being more successful will be higher if the company continues to innovate. Snapchat platform statistics reveal that the app’s reach towards the mobile audience in the United States is just over half – 53.4% — according to a recent report by Statista.
14. Snapchat is among the 10 most popular apps in the world thanks to 53.5 million downloads.
A 2019 report by Sensortower found that, in Q1 2019, Snapchat was officially among the 10 most popular apps in the world. Snapchat growth statistics show that the app saw its number of downloads skyrocket following the launch of its baby and gender-swap lenses. In May 2019, close to 41.5 million people worldwide were estimated to have download the app. In comparison, the number of downloads one month prior was barely 16.8 million worldwide.
15. Back in 2016/2017, Google offered around $30 billion to buy Snap Inc.
There were a lot of rumors going around in early 2016 about a secret offer Google made to Snap Inc. Even though these are now counted among the well-known general facts and stats about Snapchat, back then both companies kept quiet until inside sources confirmed the rumors, while the price tag was reportedly around $30 billion. With Snapchat later valued at a lower price, chances are the company has serious regrets about not taking the deal.
16. Snapchat is more popular than Instagram among social media users between the ages of 18 and 24.
The most recent Snapchat vs Instagram stats show that, following Youtube and Facebook, the former is the preference of social media users between the ages of 18 and 24. In other words, Snapchat came in third for this particular age category of social media users, whereas Instagram took fifth place. Google Search, Google Maps and Pandora meanwhile are least preferred by the same age category of users.
Frequently Asked Questions
1. How many users are on Snapchat 2019?
A Statista report suggests that there were no less than 203 million Snapchat daily active users as of June 2019. Another recent study by Statista found that the number of Snapchatters was by far the highest in the United States. This is hardly surprising given that the app was first developed stateside, before taking the rest of the world by storm.
2. What is the use of Snapchat?
Snapchat was the first social media platform that introduced disappearing (ephemeral) content to the world. At first, one could only send video messages and photos to other Snapchat users that lasted no more than 10 seconds. The messages would disappear afterward. Interestingly, the Instagram and Facebook stories that are now staples of each respective platform were first introduced by Snapchat. Similarly to the initial video and picture messages, these Snapchat stories would only last for 24 hours.
Beyond its original concept, the biggest feature that contributed to Snapchat user growth were its filters. As a result, pictures were exposed to augmented reality objects, allowing users to make creative adjustments to reality. Nowadays, Snapchat can be used to communicate any number of human emotions to the desired person or group, rather than traditionally display what the user believes to be perfect or just pretty. That is what Snapchat brought to the table compared to other messaging apps, and at the same time, what makes it unique and characteristic.
3. What company owns Snapchat?
It stands to reason that Snapchat, due to its global success and popularity that resulted from its unique approach to video and picture messaging, would be owned by a giant corporation such as Google or perhaps Facebook. This is not the case, however, as Snap Inc is the official owner of Snapchat. Snap Inc is the messaging app’s parent company set up by founders Bobby Murphy and Evan Spiegel. Snapchat Inc is currently listed on the New York Stock Exchange and trades under the ticker symbol SNAP following its market debut in 2017.
Snapchat has come a long way since it was first introduced and as these Snapchat statistics show, it is alive and well thanks to its unique features and ongoing transformation. Given its popularity among millennials and Gen Z, it can also be a powerful marketing tool for businesses that are not afraid to explore the power of ephemeral content.