When have you last read a long article from top to bottom without skimming? Our guess is, not recently. That, however, changes if there are infographics involved — not only does our mind process images better but also, the flow of carefully chosen key points makes the information stick even in the face of short attention spans.
While the hype started some five years ago, infographic statistics show that these visuals are still very much in. Easy to understand, memorable, and creative, they convey loads more data in record time. So, let’s see the stats and facts behind these visual marketing tools.
Just under three-quarters of businesses (74%) rely on visuals in their social media content creation. And it’s no wonder with stats showing that with 61%, infographics impact retention of information the most. This compares to 55% for commercials, 46% for articles with images, and 38% for text-only content.
The answer to why is quite simple, up to 90% of information that our brain receives is visual and visual content improves learning and the retention of knowledge by 400%. Social media marketing statistics show that this is crucial in this day and age when the attention span has drastically dropped due to the increased use of technology and fast-paced environment.
What’s more, a good-quality infographic is 30 times more likely to be read than an article. Infographic effectiveness statistics further show that if a text with instructions contains illustrations, people are 323% better at following said instructions than if there were no images.
It’s no wonder then that 56% of marketers report that they use infographics or some type of visual with nearly every piece they publish. What is more, infographic statistics show that around 55% of respondents make social media graphics more than any other type of visual content.
(SMA Marketing, Venngage)
Fortunately, the remaining 1% is where infographics are, that 1% that pushes through. Additionally, people retain merely 10% of what they have heard a couple of days later while with graphic content, that percentage grows to 65%.
While people read only 20-28% of the words written, facts about infographics show that attention spikes if the information is given in image form. Provided that the images are relevant, readers spend more time on them than on the text.
Some graphic design statistics show that it’s not only that tweets are 150% more likely to be retweeted if they include graphics, but visuals also have a medical use helping people to better understand their conditions and the steps they need to take.
For this reason, 30% of marketers turn to making original graphics specifically for their content, according to visual content marketing statistics.
Around 42% of marketers say infographics get the highest engagement even beating video. What’s more, content-relevant images get 94% views, which makes getting it right very important.
The seven companies with the biggest success in marketing infographic use include:
(Infographics Design Team, Forbes)
In addition, presentations that use infographics as aids are proven to be up to 43% more persuasive, infographic statistics show. Also, 69% of marketers claim unique branded content has more effect than PR strategies.
Experts have defined the following dos and don’ts of making a solid infographic. Here are some of the best practices:
On the other hand, infographic stats show that you need to avoid the following:
It’s true you can go on Fiverr and get one done for $5 but the fact is, the market in 2021 is oversaturated with infographics since their prime was back in 2017, and to draw attention today, you need high quality, and placing your trust in top infographic design companies.
If you are not a small business just starting out one of the proven infographic facts is that hiring an agency is preferable as the full process will be done by a team from start to finish.
Stats further show that consumers understand infographics better than they understand written instructions, which is why they focus more on information-carrying images. It stands to reason that this also influences their purchase decisions.
Stats point to an increase in the production of infographics among B2B marketers from 2016 to 2020, meanwhile, some 59% of B2C marketers use infographics as a marketing tool. According to infographics stats, this is an expected trend as articles with infographics have proven to generate 178% more links than those without.
Facts about infographics show that when offered a scale from 1 to ten to 10 to choose the difficulty level of making infographics, 44% of marketers ranked it a 7 or higher.
A recent study shows that up to 37% of content creators would like to have an easier way to automate transforming infographics into presentations, videos, or interactive ebooks.
You can hardly find a marketing campaign today the doesn’t feature infographics in some way. Educating consumers, clients, and the general population about products, services, or even medical treatments, the flair that infographics give to dry information is nothing short of amazing. Infographic statistics conclusively show that the use of these visuals improves understanding and satisfaction, making content stick like glue against our ever-decreasing attention span.
Sources: Forbes, SMA Marketing, Venngage, LucidPress, Visme, Hubspot, Infographics Design Team, Practice Builders, Copy Press