Shopify Statistics – 2024

Written by: Branka

Updated: February, 17, 2024

Posted in:
Home Insights

If you’ve ever heard of ecommerce, chances are, you’ve also heard about Shopify. Shopify is one of the leading e-commerce platforms and communities popular worldwide. We’ve gathered a list of Shopify statistics to help you understand the industry, its market leaders, the incredible Shopify growth, and all the specifics that go into building a successful ecommerce store.

Shopify Statistics (Editor’s Choice)

  • Shopify holds just under 11% of the ecommerce platforms market. (Sleeknote)
  • Shopify’s revenue in the first quarter of 2022 was $1.2 billion. (Demand Sage)
  • There are at least 3,9 million live websites that use Shopify. (, BuiltWith)
  • 81% of Shopify traffic comes from mobile. (Shopify & You)
  • The majority of Shopify merchants are between 25 and 34. (Shopify)
  • Shopify has contributed $307.04 billion in economic activity worldwide. (Shopify)

General Shopify Stats

1. Shopify’s ecommerce platform market share stands at nearly 11%.

This makes Shopify the third biggest ecommerce platform by market share. With 28.24%, WooCommerce holds the top spot, followed by Squarespace Online Stores with 17.69%. In April 2021, the Shopify market share stood at 10.98%.


2. Shopify ranks second by the number of websites in the top 1 million ecommerce websites worldwide.

One of the less known facts about Shopify is that it outranks platforms such as Magento, OpenCart, and BigCommerce in the top 1 million ecommerce websites list, ranking second with 26,429 sites in the top 1 million.


3. The Shopify revenue in Q1 of 2022 was $1.2 billion.

The Shopify revenue growth was an impressive 86% compared to 2019. The Shopify annual revenue for 2020 came in at $2.92 billion. Furthermore, statistics reveal that over 1.75 million businesses around the world use Shopify and over 7,000 applications are available in its app store to help businesses customize their stores.

(Demand Sage)

4. There are at least 1.75 million active stores on Shopify.

According to Shopify shop statistics, the number of Shopify stores currently active on the platform is 1,749,000, which is the number of Shopify merchants. Additionally, there are over 3,9 million Shopify websites to this date. There are also 6,082 active Shopify Plus stores.

(, BuiltWith)

5. Shopify is available in 20 languages.

Up until 2019, Shopify was available in seven languages only. The platform has since added 13 new languages, including Norwegian, Turkish, Portuguese, Dutch, Hindi, Korean, Malay, Thai, Traditional Chinese, and Simplified Chinese, among others.


6. There are Shopify merchants in 175 countries worldwide.

Shopify country statistics show that the platform is popular with merchants in 175 countries across the world. The platform’s data further reveals that with 52%, there are just slightly more female merchants, while most of them (37.5%) are between 25 and 34 years old.


Age and Gender Demographics of Shopify Merchants

7. Shopify offers over 100 different themes to choose from.

Standing out from the competition is every business’s primary goal, and that’s why Shopify has made sure to offer its merchants a variety of different themes to choose from. As of 2021, there are over 100 themes that the platform’s sellers can use for their stores.

(Acquire Convert)

Shopify Usage Statistics

8. Over 80% of Shopify traffic comes from mobile.

In Q3 of 2019, mobile devices accounted for 81% of Shopify’s overall traffic and 71% of store purchases. Mobile experienced growth compared to Q2 2019, when the percentages were 77% and 67%, respectively.

(Shopify & You)

9. 87% of merchants use apps from the Shopify App Store.

The Shopify App store offers over 7,314 apps to choose from, and according to Shopify stats, 87% of merchants make the best out of them. Some of the most used apps from the Shopify App Store are Oberlo, Shopify Inbox, and Klaviyo.

(Sleeknote, Shopify)

10. Shopify powers over 2.6 million websites in the US.

Shopify has the biggest and most loyal audience in the United States. In fact, the number of websites that use Shopify in the US is 2,607,869, as Shopify website statistics show. The ecommerce platform is most popular in California, where it has around 72,786 Shopify customers, followed by New York’s 30,874 and Florida’s 27,489.


Top 5 US States With the Highest Number of Shopify-Powered Websites

11. Merchants have spent over $100 million in the Shopify App Store so far.

Since most apps on the Shopify App Store are paid, you’d expect merchants to invest in them to improve their business performance. However, spending as much as $100 million on apps alone still comes as a major surprise.

(Shopify & You)

12. Shopify users in Japan spend roughly $142 per purchase on average. 

Shopify stats show that the behavior of Shopify clients varies from one country to another. For example, Germans make the quickest decisions about their purchases, resulting in less than 18 minutes from arriving at a store to checkout. On the other hand, with about $142 per average transaction, the Japanese are the biggest spenders.


Shopify’s Biggest Spenders & Fastest Shoppers by Country

13. The Shopify POS system is used by more than 100,000 merchants.

Shopify statistics from 2019 show that Shopify’s POS (point-of-sale) system is popular among merchants. In fact, more than 100,000 merchants are reported to have used it at some point.

(Shopify and You)

14. Over 80% of Shopify sellers use third-party apps on the platform.

While apps from the Shopify App Store are widely popular amongst Shopify merchants, so are third-party apps. Statistics show that over 80% use third-party apps from the industry’s leading Shopify developers to help improve their business.

(Shopify & You)

Shopify Sales Statistics

15. Over 450 million customers have made a purchase on Shopify in 2020.

Stores powered by Shopify have been experiencing continuous growth over the last couple of years, and the fact that 457 million unique consumers have made a purchase on the platform in 2020 just further proves it.


16. The 2020 BFCM weekend saw a 76% jump in sales through Shopify.

In 2020, there was a significant increase in Shopify sales during the Black Friday-Cyber Monday holiday weekend. The shopping spree generated more than $5.1 billion in sales, marking a 76% increase compared to 2019. According to Shopify traffic stats, more than 44 million customers made purchases from the platform’s merchants, which marked a 50% increase compared to the previous year. The average cart price amounted to $89.20.

(Shopify & You)

17. T-shirts and tops are the #1 best-sellers on the Shopify platform.

It appears that most Shopify customers like nothing more than a good T-shirt or a top. Other popular best-sellers on the shopping platform include vitamins, books, mobile phone cases, and shoes, according to Shopify product stats.


18. Over 60% of social media visits to Shopify stores come from Facebook.

The social network can be a powerful marketing ally to any business, and Shopify merchants know that well. Facebook, where users spend an average of 37 minutes, accounts for nearly two-thirds of all social media visits to Shopify, and an average of 85% of all social media orders, as evidenced by Shopify partner statistics.


19. Ecommerce sales were forecast to cross $4.9 trillion by the end of 2021.

Ecommerce was already playing a big part in our lives when the global pandemic hit and drove online sales further. According to ecommerce stats, ecommerce sales were expected to cross the $4.9 trillion mark by the end of 2021. This may sound surprising, but when you take into account that the highest-grossing Shopify stores include brands such as Kylie Cosmetics ($630 million), GymShark ($223 million), etc., the Shopify sales statistics start to make a lot more sense.


20. Annual Shopify Plus sales revenues go from $1 million to $500 million.

Some of the biggest Shopify stores report having annual revenue of anywhere between $1 million and $500 million. This goes for some of the more serious businesses that decided to invest an extra buck into Shopify Plus. The platform offers them access to organization admins, advanced apps designed for high-growth merchants, and customizable API calls that allow integration with custom apps, etc.

(Acquire Convert)

21. The largest Shopify stores experienced a 50% online sales increase in 2019.

According to Shopify company stats, businesses built on Shopify experienced a 50% increase in online sales in 2019, compared to the 21% increase seen in the global ecommerce market.


22. Shopify has contributed over $307 billion in economic activity worldwide.

Shopify growth, as important as it is in terms of ecommerce, also plays a major role in global economic activity. Thanks to its incredible developers and marketers, Shopify has reportedly contributed $307.4 billion in 2020, which is a 135% growth compared to 2019’s $136 billion.


Shopify FAQ

How many people use Shopify?

According to Shopify user statistics, more than 2.1 million daily active users.


How many Shopify stores are there?

The minimum number of Shopify stores is 1,749,000,, while the number of Shopify-powered websites is significantly higher at 3,762,214.

(, BuiltWith)

Who uses Shopify?

There are a lot of big companies using Shopify as their go-to ecommerce platform. Whole Foods Market, RedBull, Kylie Cosmetics, Hyatt Hotels, and Penguin Books are just some of the most popular Shopify stores you may come across.

(Yahoo! Finance)

How many Shopify stores can you have?

You can only run one Shopify store with a single user account. However, nothing stops you from opening multiple accounts for various stores, as evidenced by Shopify ecommerce statistics.

(Katana MRP)

How much is a Shopify store?

There are three Shopify pricing plans — Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month). Sellers can also opt for a Plus plan ($2,000/month).

(Website Builder Expert)

Where is Shopify based?

Shopify is headquartered in Ottawa, Canada.


When did Shopify start?

Shopify was founded in 2006.

(Full Fat Commerce)

Does Shopify take a percentage of sales?

According to Shopify, the percentage of sales that shopping platforms would usually charge you is already paid as a part of your Shopify plan. Shopify  takes 1.6% of every online sale, and 20p. 

(East Side Co)

How many sellers are on Shopify?

According to Shopify statistics, the ecommerce platform has 1.75 million sellers.


How many Shopify stores are successful?

While Shopify does not release any official data that can confirm this, according to various resources, only 5% of Shopify stores see some real success. The remaining 95% fail due to a poor choice of niche, low-quality products, poor customer service, etc.

(Popup Smart)

What percentage of ecommerce is Shopify?

As of 2021, Shopify holds 10.98% of the overall ecommerce platforms market.


How much does the average person make on Shopify?

While it’s hard to put the finger on how much exactly Shopify store owners make, the average Shopify store revenue per customer is about $72. 



After going over some of the most important Shopify statistics, it is safe to say that the ecommerce platform is a force to be reckoned with. Having been one of the top three market leaders for quite some time now, Shopify continues to offer its merchants and users a plethora of options that make for stellar consumer and seller experiences.

Sources: Sleeknote, BuiltWith, Demand Sage,, BuiltWith, BuiltWith, Shopify, Shopify, Acquire Convert, Shopify & You, Shopify, BuiltWith, BuiltWith, BuiltWith, BuiltWith, BuiltWith, BuiltWith, Shopify, Shopify, Yieldify, Statista, Shopify, Fundera, Yahoo! Finance, Katana MRP, Website Builder Expert, Forbes, Full Fat Commerce, East Side Co, Backlinko, Popup Smart, Drip, ECommerce