Over the years, podcasts have seen a constant growth in popularity since not everyone has time to read a 5,000-word blog post. Unlike written or visual content, podcasts are great to listen to when you’re at the gym, during your morning walk, or pretty much anywhere you want. Podcast statistics indicate that they are an efficient, portable, and intimate way to deliver and create content. The following figures and facts about the growing popularity of podcasts speak more loudly than anything else.
The most commonly used applications and platforms for listening to podcasts in the United States are Spotify with a total of 25% of listeners, followed by Apple Podcasts with 20%, down from 21% from the previous year. Google Podcasts comes in third with 16% of listeners, up from 9%.
Podcast listeners statistics for the US indicate that 74% of all listeners tune in to learn new things. Other common reasons include entertainment (71%), staying up-to-date with the latest topics (60%), and relaxing (51%). On the other hand, it’s equally important why people don’t listen to podcasts. As many as 75% of non-listeners think that podcasts just aren’t for them, 51% don’t have enough time, while 49% don’t think podcasts offer something they can’t find elsewhere.
In Statista’s 2020 podcast popularity stats, it was found that the most popular podcast genre in the US is Comedy with 22% of listeners saying that they were interested in podcasts created to make them laugh. News is the next most popular genre followed by True Crime with 21% and Sport with 18%.
The latest podcasting stats published by Edison Research indicate that approximately 65% of all listeners are receiving their podcasts on smartphones and tablets while laptops and desktop computers are used by just one-quarter of all podcast users. Smart speakers meanwhile account for 10%.
More than eight out of every 10 listeners spend over seven hours weekly listening to their favorite podcasts, as stated by Discover Pods. That’s approximately more than an hour daily for most of the listeners, which for some of them is even more than the time they spend on social media or watching TV.
As many as 70% of Americans are aware that podcasts exist, and are familiar with the concept of podcasting. This, however, was not always the case, as back in back in 2006, just 22% of adults in America were familiar with podcasts.
Just 52% of all American podcast consumers have listened to an entire podcast. As many as 48% admit they don’t stay tuned until the end of the episode. Still, 41% listen to most of the podcast, and only 2% tune out right after the beginning.
Podcast popularity statistics show that The Joe Rogan Experience was the highest-earning podcast in 2019, grossing $30 million. Karen Kilgariff and Georgia Hardstark’s My Favorite Murder came in second place with $15 million, while The Dave Ramsey Show earned $10 million.
Just under a third (31%) of podcasts last between 20 and 40 minutes. 30% are shorter, while 21% are 40-60 minutes long. 17% of podcasts last 60+ minutes.
According to iTunes podcast statistics in March 2018, Apple Podcasts passed 50 billion all-time podcast episode downloads and streams. With 525,000 active podcast shows, more than 18.5 million episodes available including content in more than 100 languages, it’s no wonder why Apple Podcasts is the most commonly used podcast platform alongside Spotify.
According to podcast research covering a sample of 780 people to find out how exactly podcast consumers discover new content to listen to. The podcasting research shows that 40% of listeners discover new podcasts on their listening apps, other consumers ask someone for recommendations (18.3%). Podcast statistics further show that some turn to social media (15.2%), search for podcasts on Google (13.6%), or browse through a podcast chart or ‘featured’ section.
(The Podcast Host)
Over half of listeners in a recent podcast study prefer the sound quality to be similar to professional radio, while the other 49% don’t mind it and are happy to listen to amateur quality as long as the podcast’s story is good.
(The Podcast Host)
These were the 2019 results of a telephone survey conducted on a sample of 1,500 people aged 12 and older. 27% of podcast consumers in the US have some college education, 25% of them have attended a four-year college, and the remaining 20% have a high school diploma or lower education.
The amount of female podcast users is constantly rising in the US. According to some podcast-listening statistics from 2018, as many as 124 million women had listened to a podcast at least once. In 2019, 54% of the monthly podcast consumers were male, vs. 46% who were female.
Audience-related podcasting facts show that people aged 12-24 make up 40% of those who enjoy podcasts on a monthly basis. The next age group is the 25-54-year-olds with 39%. Those aged 55 and above constitute 17%.
According to the most recent podcast listener demographics, 66% of listeners in the US are white, 11% are African-American, 9% are Hispanic, and 4% are Asian.
As many as 55.6% of listeners stateside have purchased an item after hearing it advertised on some podcast and just under 89.8% think that podcast advertisements are useful. 86.5% meanwhile admit to listening to podcast ads.
Podcasts statistics show that ad revenue from podcasts climbed 19% in 2020 alone, to reach $842 million. Brand advertising gained ground, accounting for 54% of ad spending, and closing the gap with direct response marketers at 51%.
Podcasts are becoming a gold mine for businesses of all sizes. That’s why companies from all over the nation are spending a lot of money to promote their organization through the most popular podcasts at the moment. 22% of overall ad revenue back in 2019 was spent by health and wellness brands, home and appliance came in second place with 19%, while food & beverage brands made up 13%.
South Korea boasts the biggest podcast listenership globally with 53% of the population listening to podcasts on a monthly basis, followed by Spain with 39%, Ireland with 37%. Sweden and the US have the same podcast listener numbers — 35%.
Approximately 91% of Australians are familiar with the concept of podcasting, which is significantly higher than the 78% of Americans, underscoring the growing podcast popularity Down Under. That said, only 37% of Australians aged 12+ are monthly podcast consumers compared to 41% for the US, podcast statistics for Australia show.
A study done in 2019 by Triton Digital reveals that 54% of the Aussie listeners go through to the complete podcast, 35% of them admit they listen to most of the podcast, 9% consume less than half of the episode, while only 2% of the listeners in Australia don’t know how much time they spend on a podcast.
The number of podcast consumers in Canada is constantly growing. More than 11 million Canadians or 36% of the adult population have listened to podcasts in 2020.
(The Podcast Exchange)
Over the past 10 years, podcasts have become one of the most popular forms of audio entertainment in the United Kingdom, so it’s no wonder why the British podcast audience is rapidly growing. The latest podcast statistics for the UK point out that there were over 15 million podcast auditors in 2020, with forecasts predicting nearly 20 million listeners by the year 2024.
Some do. The world’s best podcasters are getting an abundance of listeners and a tremendous amount of ad revenue in return. For example, back in 2018, The Ringer had about 420 million downloads earning $15 million.
If you are considering diving into podcasting, you’re probably wondering how many downloads equals a successful podcast. According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts. To make it into the top 10% of podcasts, an episode should gain approximately 3,400 downloads. The average podcast, however, earns 141 downloads in the first month.
If you are a podcaster, you have the opportunity to choose if you want to go live or use prerecorded content for your podcast, with both options having advantages and disadvantages.
There are more than two million active podcasts and over 48 million podcast episodes, podcast statistics show.
With a podcast, your fans can stream or download the episodes whenever they choose, unlike radio where the listeners have to abide by the station’s schedule. Podcasts give consumers control of what they want, and sometimes even without ads, depending on the platform.
Sources: Statista, Statista, Statista, Buzzsprout, Fast Company, Edison Research, Discover Pods, Statista, The Podcast Host, Edison Research, Marketing Dive, IAB, Edison Research, Triton Digital, The Podcast Exchange, Statista, Podcast Insights, Income School, Helium Radio, Podcast Insights, Bunny Studio