16 Pinterest Statistics + 3 FAQs Answered

If you’re new to Pinterest, you may find figuring out its purpose and target users somewhat complicated at first. Compared to this social network, LinkedIn, Twitter, Instagram, and Facebook seem pretty straightforward. A good place to start your search for a more in-depth understanding of this platform is this carefully selected list of Pinterest statistics. Believe it or not, crafting the correct Pinterest strategy can be very profitable. Check out our facts and figures below to find out everything you need to know about the social network designed to nurture user creativity and promote the exchange of ideas.

• Pinterest has 300+ million active monthly users worldwide.
• Pinterest is ranked the 10th most relevant brand in the US.
• The total number of pins to date exceeds 200 billion.
• A little over 50% of millennials use Pinterest on a monthly basis.
• 85% of women use Pinterest to plan their “life moments”.
• 28% of marketers worldwide use Pinterest in their campaigns.

Pinterest is and has been on a steady rise. In 2019, the number of Pinterest monthly active users crossed the 300 million mark registering 325 million Pinners, up 26% year-on-year. The platform has been rapidly expanding its international pool of users, who have helped the company grow despite the threefold decline in US Pinterest users. Much of this success has to do with Pinterest’s decision to boost shoppable products and video content, as well as improve search recommendations altogether.

(Pinterest)

Pinterest statistics show that the platform’s growing popularity has not only boosted its user base but has also improved the company’s revenue to $1.4 billion at the end of 2019. This equals a 51% growth and is mainly due to the 46% spike that happened during the holiday season. More good news is that Pinterest’s revenue is projected to top $1.52 billion at the end of 2020.

(The Wall Street Journal)

Some facts about Pinterest should come as no surprise with last year’s Prophet Brand Relevance Index ranking the platform as the 10th most relevant brand in the US. It was further rated as the #1 brand in the categories “Makes me feel inspired” and “Engages with me in new and creative ways”. In the same survey, a staggering 85% of Pinterest users said this platform is where they go to start a new project as they can choose among the 200 billion available ideas. 

(Prophet)

A 2019 study by Social Champ reveals that there are 200 billion pins on the platform to date, which makes roughly 670 pins per user. Pinterest statistics meanwhile show that 99% of these pins contain some sort of image. By contrast, only 0.3% contains video despite the growing popularity of video content across all forms of social media. The point is that you need to come up with an excellent marketing strategy to ensure your content stands out in the ocean of over 14 million articles that platform users pin every single day.

(Social Champ)

America has the highest number of Pinners in the world — 79.43 million. Germany is ranked second with a total of 12.5 million users, while France comes in third with 10.76 million. The UK is the fourth country with the highest number of Pinners (10.66 million) while Canada is ranked 5th with 8.25 million users. The Pinterest statistics by country clearly show that Europe is where the Pinterest popularity is on the rise.

(Statista)

This platform is the fourth most popular social media in the US with almost one-third (28%) of Americans using it. Data shows that since 2012, when only 10% of US Pinners enjoyed the platform’s features, the number of users has increased by a staggering 18%. However, in the period between 2018 and 2019, the Pinterest user base in the US dropped by an insignificant 1%.

(Pew Research Center)

Pinterest stats reveal that the average daily time users spend on the platform is 14 minutes and 12 seconds. This is much shorter than the average time users spend across various other social media networks. For example, YouTube users typically spend 40 minutes on the platform; for Snapchat, it’s 49.5 minutes, Instagram — 53 minutes, with Facebook in the lead with 58.5 minutes daily. However, when it comes to rating the quality of their time on the network, Pinners are two times more likely to qualify their time as useful. 

(Medium)

It’s no secret that men on Pinterest are a minority. Women account for 60% of new signups on the platform, leaving the remaining 40% to men. Then, only 7% of the total pins on the platform come from male members. The numbers are so much in favor of the fairer sex that females make up more than 71% of all Pinners to date. 

(Omnicore Agency)

With only about 20% of male Pinners, it is safe to say that women dominate the user base of this social network. Recent Pinterest user stats, however, indicate that more fathers are turning to this platform for various activities, including planning for fatherhood, shopping, and conducting research. For example, in comparison to male users as a whole, fathers are almost 1.5 times more likely to search the social network for healthy recipes. The platform has helped 82% of dads find new products. Compared to the average male pinner, fathers are three times more likely to have shared boards. 

(Sprout Social)

According to the Pew Research Center, more than one-third of the Pinterest user base (35%) is between 30 and 49 years old. Coming in at a close second, at 34%, are users between the ages of 18 and 29. Pinterest also sets an age limit, much like other social media networks. Users, therefore, must be 13 years or older to create an account.

(Pew Research Center)

The latest Pinterest stats further reveal a whopping 50% of the US millennial population (born 1983-1998) use this platform at least once a month and, in addition to looking for new ideas, a lot of them are more likely to buy the things they Pin. Plus, stats about millennials and their spending habits say the ones who use Pinterest are 17% more likely to make a purchase than the ones who don’t.

(Sprout Social)

A recent Comscore study on Pinterest demographics mentions that US mothers (age 18-64) make up 80% of unique Pinterest visitors. This is an extremely valuable stat for people who use Pinterest for business as moms are the primary decision-makers in most households and they have full jurisdiction over the purchasing power in the family. 

(Hootsuite)

With the vast majority of subscribers being female, Pinterest usage statistics indicate that women feel a deeper emotional connection with the platform and tend to use it for inspiration in their creative endeavors. A study by the platform covering female users from the US aged 25-54 revealed planning ‘life moments’ such as decorating a new home, going on vacation, meals, party planning, and gym routines is the most popular reason as to why ladies turn to the platform. Interestingly, only 44% of female participants use Instagram for the same purpose, while another 53% turn to Facebook.

(Pinterest)

Similar to other social media networks, Pinterest provides users, brands, and marketers alike with a great opportunity to connect and increase their revenue. An Omnicore report reveals that products and brands on the platform account for more than two-thirds of all pins. Pinterest popularity is higher than ever, and there are no signs of it slowing down. In other words, if your business is not on the platform yet, it’s high time you did something about it.

(Omnicore Agency)

A vast majority of users of any social media platform choose mobile over desktop. After all, mobile platforms offer unprecedented convenience, ease of use, mobility, and practicality that desktop platforms just can’t match. Consequently, 85% of  Pinners prefer to access the platform on their smartphones and with the Mobile Ad Tool Pinterest introduced in 2019, marketers too can manage their campaigns on mobile. 

(Sprout Social)

Pinterest traffic statistics and shopping data show that a massive 55% of subscribers use this platform to find and ultimately purchase products which compared to the rates of other social media is four times higher. A recent survey conducted by Analytic Partners discovered that Pinterest delivers $2 in profit for every dollar spent on ads for packaged goods and retail.

(Influencer Marketing Hub)

It is a little over 10 years old. Pinterest was founded in December 2009 in San Francisco, California, by Ben Silbermann, Paul Sciarra, and Evan Sharp. The platform was officially launched in January 2010 as a photo-bookmarking site where people could save and share collections of images they like. The platform was designed to enable users to create pinboards with images, GIFs, and videos found on the web, something which had never been done before.

Pinterest user statistics show that Joy Cho/Oh Joy! is the champion Pinner with the highest number of followers in 2020 so far. Trackalytics data shows that this user currently has almost 12 million followers, more than 30,000 pins, and 70+ boards. Joy Cho is a designer, food enthusiast, and blogger. Her pins feature everything from breathtaking architecture to mouth-watering recipes, gardening, hairstyles, etc.

Pinterest made its market debut on the New York Stock Exchange in April 2019 priced at $19 per share, giving the company a valuation of about $10 billion. In July 2020, according to Google Finance data, the platform’s market cap stood at about $15.3 billion, with the share price hovering around $26.

The average Pinterest engagement rate continues to grow steadily and is currently 7X higher than Facebook’s. Providing a fertile ground for its users to share ideas and creativity in unique ways, Pinterest is one of the great coups of the digital age. Pinterest is the perfect tool for budding websites and startups with limited budgets. Even if you feel skeptical about the benefits of this platform, it is worth giving it a try. After all, the only investment you will need to make is a bit of your own time. And the benefits could be enormous, as demonstrated by our list of Pinterest statistics.

Sources: Pinterest, The Wall Street Journal, Prophet, Sprout Social, Social Champ, Statista, Pew Research Center, Medium, Omnicore Agency, Pew Research Center, Hootsuite, Pinterest, Social Media Perth, Influencer Marketing Hub, CoSchedule