In today’s world of online, well, everything, every internet medium can present a business opportunity. Webinars are one such thing — they’ve turned into a powerful tool that can engage customers and generate leads if done right.
That’s why we’ve compiled some relevant webinar statistics which demonstrate the significance of not just hosting interactive events online but doing so the right way. So, read on to learn how to incorporate webinars in your marketing and business strategy.
Webinar Statistics (Editor’s Pick)
- More than 83% of marketers see webinars as an effective marketing strategy.
- Most pre-registrations for webinars occur on Wednesdays.
- The pharmaceutical industry boasts the highest average attendance rate for webinars.
- You can boost your webinar registration rate by 12% if you start promotions at least four weeks before the date of the event.
- Maximum engagement from audiences during webinars occurs when the webinar lasts between 30 minutes and 1 hour.
General Webinar Stats & Facts
1. 76% of marketers say webinars enable them to drive more leads.
Not just that — 75% of marketers further use these online interactive events to build their brand, according to a survey by webinar platform ON24. Live webinars allow you to not only interact with potential customers in real-time but also to build trust and boost your brand’s image and credibility. At the same time, you’re able to showcase your products or demonstrate the services you provide, while answering any questions right away.
2. Nearly half (between 40% and 50%, to be precise) of the people who register end up attending the webinar.
Setting up a webinar only to have no one show up to interact with you is a waste of time. That’s why it is crucial to maximize the webinar attendance rate. At the same time, this happens to be one of the most significant issues webinar hosts face across all industries. There could be many reasons while people register and then fail to show. The numbers suggest that attendance rates pose a more severe problem when it comes to business-to-consumer (B2C) companies and webinars than business-to-business (B2B) ones. Be that as it may, attendance rates for webinars are equally crucial as the webinars themselves.
3. Maximum engagement from audiences during webinars occurs when the webinar lasts between 30 minutes and 1 hour.
Webinar engagement statistics provide essential insight for hosts regarding the optimal length of their sessions. The reason why the length of a webinar is vital is that a webinar that’s too short may not be informative enough. On the flip side, overly long webinars risk becoming boring and swamped with information. Either way, you’re at risk of decreasing the engagement of your audience, ultimately leading to lower conversion rates and losing sales.
Webinar marketing success stats presented in a study from Livestorm reveal that the average duration of webinars set up around the topics of internet and SaaS (Software as a Service) is 43 and 40 minutes, respectively. Similarly, topics like financial services are at 60 minutes, pharmaceuticals at 22 minutes, education at 55, advertising at 40, and lastly, consulting on 37 minutes per webinar, on average. The conclusion here is that just over 40 minutes is the sweet spot for your webinar, and one that ensures optimal audience engagement.
4. Email is the channel of choice for more than half (57%) of attendees who register for a webinar.
If you’re considering different channels to promote your upcoming webinar, you should concentrate the majority of your efforts on email. Webinar success stats suggest that email is by far the most effective method to ensure successful registration and sign-ups for your events. Research from GoToWebinar further reveals that emails are four times as successful as social media. So, to ensure the maximum registrations for your upcoming online events, you should focus on email, while throwing in some social media invites or ads just in case.
5. One webinar per week is what most people agree to commit their time to.
One of the most important webinar facts to remember is that your targeted audience can only attend so many of these online events. This means that you’ll be competing for the attention of your audience not only with other webinars from your industry but all other industries as well. Once again, balance top quality (to ensure engagement) with frequency (one webinar a week, on average).
6. Before the webinar, it’s best to ensure a minimum of four weeks to promote the event.
Webinar industry statistics suggest that you need to get the word out about your event at least four weeks in advance. Promotion leads to awareness, awareness leads to attendance, attendance drives engagement, and engagement generates conversion. In fact, you can boost the registration rate for your webinar by as much as 12% if you start promotions at least four weeks before the date of the online event.
(Digital Marketing Community)
7. More than 83% of marketers see webinars are an effective marketing strategy.
Webinar marketing statistics, however, also show that only 41% of marketers have participated or hosted one of those online events. So, now is the time to get on the webinar wagon before other marketers figure out what they’ve been missing. After all, the early (in this case, earlier) bird catches the worm.
8. Webinars typically get approximately 16 attendees, on average.
Webinar conversion stats reveal that webinars typically don’t cater to thousands of interested people worldwide. The upside is the opportunity to get some alone time with your audience, where you’re able to interact at your leisure and in a comfortable manner. This can make the audience feel more relaxed, and ultimately help you turn those prospects who are interested in your product or service into actual customers.
9. Technology and software companies account for 29% of all webinars.
Webinar attendance statistics reveal that webinars have become an essential marketing tool for tech and software companies. Aside from marketing, tech companies also increasingly use these online seminars to host internal communication and train customers.
Aside from tech and software companies, financial services companies produce 14% of webinars, education accounts for 11%, while consulting covers 10%. Government and healthcare are at 7%, while retail, manufacturing, and insurance account for 4%. The second to last position belongs to advertising, marketing, public relations, hospitality, travel, tourism, and real estate (3%). Lastly, non-profits account for just 1%.
10. 46% of webinar attendees register for skill improvement.
According to webinar and e-learning statistics, online events in the form of internet seminars are a favorite among people and marketers who are looking to train themselves better. Webinars are not only a marketing method, but also happen to be particularly useful as a way of spreading knowledge, improving many skills, and sharing information altogether. Pretty handy, don’t you think?
(Digital Marketing Community)
11. The highest percentage (23%) of pre-registrations for webinars occur on Wednesdays.
Professionals interested in attending webinars are most inclined to pre-register in the middle of the week, according to webinar registration stats. This is followed by Tuesdays with 22% and Thursdays with 19%. The worst days for pre-registration are — not surprisingly — Saturdays and Sundays with two percent each.
12. Research shows that approximately a quarter (25%) of all registrants use the replay option on webinars.
If your registration rate is high, but attendance ends up being low, the replay option is a terrific way to get both additional (new) registrants and the ones who didn’t show up the first time to view the replay. Installing and promoting the replay option is also an efficient way to boost your webinar conversion rate — once the event is over, your audience may want to go back and brush up on some of the tips, tricks, or info, and subsequently reach out.
(Social Media Today)
13. Leveraging the most out of webinars means hosting them at a particular time of day, which is around 11 am PST (or 2 pm EST).
A report from ON24 finds that 18% of registrants attended webinars hosted at 11 am PST, which is also the highest percentage. Other times of day boast lesser rates (13% for 10 am, 11% for noon, and so on). Webinar conversion rate statistics, therefore, point to either mid-morning or the middle of the day as the best time to run webinars. That said, remember to hold off running webinars around 1 p.m. since that’s lunchtime.
14. There should not be more than 5-7 fields, on average, on a webinar registration page.
The registration process can either make or break your webinar attendance. Webinar link click stats indicate registration forms shouldn’t have more than 5-7 fields on average. A simple registration form with only a couple of essential questions will go a long way towards adding up the tally when it’s all said and done. Streamline the process; don’t make it any more complicated than it has to be.
15. With a participation rate of 63%, the pharmaceutical industry has the highest average attendance rate among industries.
Webinar watch stats show that pharma sector webinars record very high average attendance rates, while the advertising industry events perform the worst (33% attendance).
SaaS meanwhile has an average attendance ratio of 46%, and the internet industry is slightly below with 39%. The consulting industry proudly takes the third place on the list with a 50% average attendance, while education belongs on the lower end of the scale with just 44%. Coming in at a close second are financial services, which boast an impressive 61% average attendance rate.
16. According to 92% of webinar attendees, the end of your event must include a live Q&A session.
Overall, webinar effectiveness statistics show that attendees expect a Q&A session at the end of a webinar. That said, you might not get any questions at all at the end of your event. In that case, you can simply take over and throw in some frequently asked questions. This might encourage your audience to come up with questions of their own or, at the very least, will add more authority to you as a host.
17. A poor presenter is a reason 48% of webinar attendees do not enjoy these online events.
If you were to take a look at webinar follow up stats, you’d find out just how much a poor presenter can be detrimental to the overall success of webinars. So, what can you do to boost the success of your webinars? A recent report from Medium shows that slideshows and other visual aids were engaging enough for just about 15% of attendees. 38% meanwhile cite relevant content as their number one engaging feature about webinars.
18. Only 15% of webinars make use of polls.
Webinar marketing stats meanwhile indicate that polls aren’t particularly popular. However, it would be wrong to ignore them altogether — they can still be useful if combined adequately with other engagement features. Unmuting attendees, trying out handouts, or hand-raising can also help you shake up the format of your webinar and keep your audience from getting bored.
Frequently Asked Questions
1. How to drive webinar attendance?
There are different ways to increase your webinar attendance over time. For example, offering relevant and original content in your online event is a particularly good way to attract more people.
Once you’ve gotten the content up and running, you can also try timing your webinar session to last more than 30 minutes and less than an hour. Let’s not forget the importance of live Q&A sessions at the end of each online event – this feature is a favorite among the vast majority of webinar attendees, according to webinar statistics. Other tactics you can employ include practicing to become more energetic about the topic of your webinar, simplifying the registration form/process, adding a replay feature after a session, and so on.
All of these tactics combined can drive your webinar attendance up, but make sure you don’t overdo it. Webinars aren’t about more instant features and going viral — instead, they’re about offering a high-quality experience to your audience.
2. What is a good webinar attendance rate?
While high webinar attendance rates are a good thing, a lower-than-average attendance rate isn’t necessarily bad given that it will result in a more intimate experience and could have a better conversion rate. Typically speaking, less than half of all webinars get above-average attendance rates.
Also, each industry has its average, so if you’re in pharmaceuticals, anything less than 50% is worrisome. At the same time, just under 50% will be very impressive if you work in advertising.
3. How long should my webinar be?
This also depends on your industry, as well as on the topic of your webinar. A study from Livestorm reveals that the average duration of webinars set up around the topics of internet and SaaS is 43 and 40 minutes, respectively. Similarly, topics like financial services are at 60 minutes, pharmaceuticals at 22 minutes, education at 55, advertising at 40, and lastly, the consulting industry spends 37 minutes per webinar, on average. The conclusion here is that if you’re wondering how to improve webinars, you need to remember that just over 40 minutes is the sweet spot for your webinar, and one that ensures optimal audience engagement.
Webinars have become an essential marketing tool, given their information benefits and practicality. Your attendees don’t need to pay for accommodation or commute, but can enjoy your presentation and participate from the comfort of their own homes.
These webinar statistics further underscore the potential of this marketing channel, showing that the sooner you master it, the faster you’ll grow your business.