Marketing automation is the talk of the town nowadays, and for good reason. By reducing and even eliminating repetitive tasks, technology can take you to the top of your niche. Delivering the right message to the right person at the right time is crucial for every marketer’s success, but remains a cherished goal for many professionals working in the area. If you are new to this astonishing new technology, our list of marketing automation statistics is a great place to start.
Marketing Automation Stats Overview (Editor’s Pick)
- You can generate a 10+% increase in revenue within 6-9 months if you automate your lead management.
- By 2023, global spending on marketing automation tools will grow by 14% annually surpassing $25 billion.
- 74% of marketers today say that saving time is the single most significant benefit of automation software.
- 90% of marketers regularly employ more than one form of marketing automation software.
- 91% of marketers say marketing automation software is essential for their business.
Marketing Automation Statistics In Detail
1. 63% of companies outsource all or part of their marketing automation strategy planning.
One of the top marketing automation stats reveals that 37% of companies today rely solely on in-house resources for this part of their business. 12% of companies prefer to hire a specialist to take care of this, according to the Ascend2 Marketing Automation Trends Survey. More than half (51%) of companies opt to combine in-house and outsourced resources for the task. On the other hand, for 11% of business marketing automation is too expensive, while 22% believe it is pricey but worth it. Nearly half of the users (47%) think it has a fair price, and for 10% it is not expensive at all.
2. 91% of marketers say marketing automation software is "essential" for their business.
Recent marketing automation facts and figures show that the vast majority (91%) of marketers recognize the importance and flexibility it gives them. Investing in marketing automation frees up valuable time in their busy schedules, which they can use to focus on other important aspects of their campaigns.
3. Marketing automation generates 451% more qualified leads.
Lead generation has always been among the most coveted marketing automation results. Marketing automation stats found in research by Annuitas Group reveal that—compared to companies that focus solely on using blast email software—businesses that employ marketing automation software are twice as impactful when it comes to lead generation. Marketing automation software offers your prospective clients the information they need not only to move down the sales funnel but also to arrive at a buying decision. In other words, marketing automation significantly shortens the sales cycle.
4. 90% of marketers regularly use more than one form of marketing automation software.
Statistics about marketing automation show that this type of software has become so popular and effective that the vast majority of marketers (90%) today use at least one such software regularly as a tool to maximize their potential.
5. 74% of marketers say saving time is the most important benefit of automation software.
The majority of marketers (74%) agree that while saving time is the most significant benefit of marketing automation, it’s far from being the only one. In fact, according to marketing automation industry statistics found in Adestra’s Marketer vs. Machine, 68% of marketers believe customer engagement is a direct consequence of marketing automation. Another 58% cite more timely communications with customers as yet another direct benefit. Lastly, the same percentage (58%) report that up-selling, along with various other increased opportunities, is one the most valuable results of using marketing automation software.
6. 40% of marketers who don't use marketing automation plan to adopt it soon.
According to marketing automation adoption stats from research found in Liana Technologies: The Benefits and Challenges of Marketing Automation, only 10% of companies who have not adopted marketing automation yet have no plans to invest in it. Nearly half are unsure whether or not they would invest in any form of marketing automation any time soon. This research highlights a fundamental fact: there is still plenty of room for those looking to improve their marketing and sales efforts conveniently and effectively.
7. By 2023, global spending on marketing automation tools will grow by 14% annually surpassing $25 billion.
Marketing automation market statistics show that marketing automation software companies are making some serious money. In 2018, the industry was worth $6.1 billion, making it one of the fastest-growing software sectors on the planet. Developments in the industry are highly impacted by new generation technologies such as AI, enabling marketers to produce better content and generate more effective leads.
8. Segmented marketing campaigns boast a 34.7% higher open rate compared to non-segmented campaigns.
Segmented marketing campaigns yield much higher ROI than non-targeted ones, marketing automation data stats suggest. The reason is simple: a customer is much more likely to engage with you when your message is relevant to them. Marketers who target their campaigns into smaller segments and engage with personalized campaigns achieve a 28.05% open rate compared to 18.3% for non-segmented campaigns.
9. 94% of marketers recognize the benefits of AI for the industry.
There are thousands of facts and myths about marketing automation today. One of these myths is that the use of artificial intelligence isn’t very appealing to marketers due to various concerns surrounding its utilization. The reality, however, is quite different. More than nine out of ten marketers say AI is an extremely useful technology that provides not only autonomous but also continuous optimization across various marketing channels.
10. You can generate a 10+% increase in revenue within 6-9 months if you automate your lead management.
Businesses that use marketing automation solutions to manage leads witness a 10+% increase in their revenues within 6-9 months from their adoption, as shown by marketing automation ROI statistics. A single marketing platform can replace the manual work of 10 people working full time to categorize every 1,000 leads pm average. The sad truth is that if you fail to organize your leads, you’ll end up missing follow-ups and lose business.
Nowadays, marketing automation is not just an innovative methodology, but an absolute must for big and small businesses alike. Implementing an automation platform that will boost your sales and improve your efficiency is easier than ever. Never miss those valuable leads and nurture them along your way to success. We bet our list of useful marketing automation statistics will help you stay on top of your pack!