Instagram Story Size

Written by: Branka

Updated: January, 9, 2023

Posted in:

If you want to make your Instagram story stand out, you have a lot of tools at your disposal — text, stickers, music, you name it. None of those would mean much though if you don’t have the correct Instagram story size to build upon. That’s why we’ve summed up everything you need to know about the Instagram stories dimensions. So, read on, and with a little practice, you’ll be creating beautiful stories that are sure to get noticed.

Instagram Story Dimensions

As the feature has continued to grow in popularity, nearly 90% of Instagram users post stories anymore. And for a good reason — Instagram stories allow individuals and businesses to reach a wider audience and create a more personal connection with their followers than posts. 

The good news about the Instagram story specs is that the platform makes it easy to create beautiful and engaging content. And with the right size video or image, your stories will look great on any device. 

So, let’s take a look at the perfect size. For images, the ideal IG story dimensions are 1080px by 1920px. And for videos, the ideal size is 1080px by 1920px. The Instagram story size in inches meanwhile stands at 3.6 x 6.4 in.

This is the standard size for high-definition images and videos. To create an Instagram story that is this size, you can use picture and/or video editing tools and set the width to 1080px and the height to 1920px. When exporting your file, make sure to select the “HD” option to ensure that your story looks sharp and crisp on-screen.

Note that the Instagram story aspect ratio is 9:16. This means that the story will be full-screen on most smartphones. However, if someone is viewing the story on a device with a different aspect ratio, the story will have black bars on the sides. 

The minimum Instagram story pixel size width is 500 pixels, the maximum Instagram story length is 15 seconds per upload, and the accepted video file types are MP4, MOV, or GIF.

With these dimensions, your images and videos will fill the entire screen on any device. And if you want to add text or other overlays to your story, you can do so without worrying about them being cut off.

Instagram Story Safe Zone

The Instagram story safe zone refers to that area in your story where you can post and share content without fear of losing space or having something cut off from view.

Those blue lines you see when you’re moving around text and stickers on your Instagram Story are called guiding lines. They appear vertically or horizontally in the frame to help you keep everything centered. Guiding lines can be a helpful tool when you’re trying to create a symmetrical or balanced layout for your story. This will create an Instagram story resolution area where nothing is constrained or at risk of getting cut off from view.

The Bottom Line

So, there you have it! Everything you need to know about the Instagram story size that gives you the base for creating high-quality content. With a little bit of practice, you’ll be able to create Insta stories that wow your followers and help promote your brand or business.