Are you tired of working nine to five? Ready to become the next big entrepreneur? The good news is that the world has invented affiliate marketing, an advertising model where you can earn a commission in exchange for promoting products and services sold by other businesses. What’s even better is that it takes little or even no initial investment. All you need is your own blog or website, some writing skills, and our list of affiliate marketing statistics below.
Affiliate Marketing Stats 101 (Editor’s Pick)
- The US is the biggest player in the global affiliate marketing market with a share of 39%.
- 79% of marketers use affiliate marketing to engage existing customers.
- 81% of publishers expect their affiliate marketing revenue to stay consistent or increase in the future.
- Affiliate marketing is a crucial skill to possess, according to 40% of all online marketers.
- Females (42.97%) are slightly less interested in affiliate marketing than males (54.23%).
Affiliate Marketing Statistics in Numbers
1. Advertisers generate between 15% and 30% of all sales from affiliate programs.
According to a report from Authority Hacker, affiliate marketing today brings an average of 23% of the total revenues generated by merchants, which is very similar to PPC and SEO marketing. Affiliate marketing stats suggest that this is a remarkably fast-growing market. It doesn’t take a rocket scientist to see that people are huge fans of the idea of passive income, and merchants recognize that. It’s a win-win.
2. 81% of brands have affiliate programs.
As a direct result of the fact that it requires little to no investment, affiliate marketing is incredibly popular among publishers and brands alike. Advertisers only pay what they get for, as it is a form of marketing based on performance. At the same time, increased affiliate marketing passive income incentivizes those publishers that perform better. Brands around the world have become so dependent on affiliate marketing that 81% of them use such programs, according to a report by Mediakix.
3. In a single year, one influencer earned $7 million from affiliate marketing.
One of the most interesting affiliate marketing profit stats is about the Millionaire Mentor or Jason Stone, which is his name in real life. Between June 2017 and 2017, this influencer pocketed $7 million from promoting retail products. His secret – he only joined campaigns that were in line with the interests of his audience. Affiliate marketing success lies in sticking to your particular niche and brands that reflect your messages and lifestyle.
4. In the US alone, people search the term "affiliate marketing" nearly 49,500 times every month.
Affiliate marketing success stats highlight the amazing popularity and interest affiliate marketing brings about, particularly in the US. Based on the available data we can easily suggest people are either considering starting an affiliate marketing business or simply trying to better understand the meaning of it. Either way, 49,500 times a month translates into 1,650 times every day and as much as 69 times every hour on average.
(Cyber Cash Worldwide)
5. The US is the biggest player in the global affiliate marketing market with a share of 39%.
Affiliate marketing growth statistics show that not so surprisingly, the US holds the largest share of the global marketing market at 39%. The UK comes in at second place with 15%, and Germany completes the trio at third with 11%. The global value of the affiliate marketing industry is approximately $12 billion, with spending on affiliate marketing expected to grow by 10% in the coming years.
6. 50% of affiliate-referred traffic comes from mobile devices.
Mobile affiliate marketing statistics show that mobile devices are bringing an ever-increasing amount of affiliate-referred traffic. More than 50% of it comes from mobile platforms on the back of the rapid and continuous development of digital technologies and smartphones. Obviously, with the widespread use of mobile devices, the pool of people ready to use them to purchase goods and services is also rising.
7. In 2019, affiliate marketing reached $6.4 billion in turnover.
Revenue from affiliate marketing is increasing year after year, and according to recent affiliate marketing revenue statistics, it reached $6.4 billion in turnover in 2019 alone. Since 2015, affiliate marketing revenues jumped 52% and the market will expand to $6.8 billion by the end of 2020. Affiliate marketing spending increases at an annual rate of 10% with retailers accounting for 25% of all spending.
8. 81% of publishers expect their affiliate marketing revenue to stay consistent or increase in the future.
Affiliate marketing trends may not be all that difficult to predict, considering the current state of things, but it is somewhat interesting to note that 81% of publishers expect to see a steady flow or a significant increase in their affiliate marketing revenue. Meanwhile, a whopping 91% of merchants plan to keep or increase their affiliate marketing budgets, according to a report from Viglink.
9. More than 23% of affiliate programs are in the fashion industry.
Affiliate marketing industry statistics show that fashion as a category accounts for 23% of all affiliate programs today. Sports and outdoor are second with 18%, followed by health and beauty with 14%.
10. Affiliate marketing is a crucial skill to possess, according to 40% of all online marketers.
Affiliate marketing facts and stats reveal that nearly half of online marketers believe that affiliate marketing skills are a must-have for anyone hoping to build any sort of online career today. They are all hoping to further improve their skills in this area. Next on the list comes mobile marketing, followed by digital strategy and integration planning.
11. 79% of marketers use affiliate marketing to engage existing customers.
Affiliate marketing statistics show that most marketers today use affiliate marketing to engage existing customers. Moreover, 83% of them also use it to increase overall brand awareness. In other words, the affiliate marketing industry is the go-to place for marketers looking for ways to not only boost online purchases but also improve their conversion rates.
12. Affiliate programs are the top customer acquisition channel for 40% of US merchants.
World affiliate marketing statistics point to the US as the cradle of affiliate marketing. More than 40% of marketers in the country say affiliate programs are their top customer acquisition channel, according to Inc. Additionally, North America is the home of more than two out of every three affiliate marketers globally, Affstat reveals.
13. Females (42.97%) are slightly less interested in affiliate marketing than males (54.23%).
Affiliate marketing statistics also show that females take up a slightly lesser percentage when it comes to affiliate marketing, Their share is 42.97%, leaving the remaining 54.23% to males. In terms of age, affiliate marketers are most in number in the 35-44 group (31.86%). Interestingly, for 2019, voice search and AI seem to be the biggest trends in the industry.
(Top 10 Website Hosting)
14. ShareASale holds the largest share (55.7%) of the global affiliate marketing market.
If we look at affiliate marketing percentage in terms of market share, the favorite affiliate network for marketers is ShareASale with 55.7%. The second favorite affiliate network for marketers is Rakuten LinkShare with a 40.64% market share, followed by Avangate with 31.08% share, and Ebay Network with 30.32%.
15. 74% of US online shoppers check multiple affiliate websites prior to deciding on a purchase.
Affiliate marketing statistics reveal that the majority of online shoppers in the US check several different affiliate websites before they make the final decision to purchase a product or a service. It seems that American consumers like to play it safe by diversifying the risk of overpaying for any good or service they’re planning to invest in.
(Cyber Cash Worldwide)
16. 73% of merchants say affiliate marketing programs meet their revenue expectations.
Affiliate marketing earnings statistics show that the vast majority of merchants are more than happy with the results of the affiliate marketing programs they invested in. Conversely, less than half of the publishers are satisfied with the earnings generated through affiliate marketing.
17. 9% of affiliate marketers today make more than $50,000 a year.
There is a significant difference in earnings between the various types of affiliate marketers. According to VigLink data, those that make more than $50,000 annually comprise as little as 9% of all professionals in the industry. Still, there are the biggest affiliate marketers who earn a remarkably high income, reaching millions in some cases.
Frequently Asked Questions
1. What is affiliate marketing?
Affiliate marketing allows you to earn money by promoting products and services of other companies across your social media accounts, email lists or blogs. The way it works is you earn a commission in exchange for advertising the brand. One of the reasons why affiliate marketing has garnered so much interest is the fact that it is basically risk-free.
Due to its performance-based nature, affiliates can earn a passive income. Meanwhile, merchants are only required to pay affiliates when actual, tangible results happen.
2. Is affiliate marketing profitable?
Yes, affiliate marketing can be very profitable if done right. It may sound very simple (i.e., you find a company whose products you like or think your audience might like, you partner up with the company, talk about the products in your videos or your blog and voila), but there’s a lot more to it. Some advice, if you want to be successful: only participate in campaigns that are in line with the interests of your audience.
3. How do I start an affiliate marketing business?
Getting into affiliate marketing is something each marketer does in their own unique way. Being an influencer and having your own audience is very helpful. While there is no special recipe to follow, there are some basic steps. Initially, you’ll need to find a product or service you’ll want to promote. The next step is to search for an affiliate program for your product or service, sign up to it and wait for a special link to track the people who clicked on your link. Whenever someone buys the product through your link, you get a commission. Sounds simple enough, right?
4. What is a good conversion rate for affiliate marketing?
Data suggests that a good conversion rate ranges anywhere between 2.5% and 3.5%. There are several factors that affect this range, including the industry you work in, as well as how established your brand is. The overall conversion rate that you register as an online merchant can give you an idea of what you can expect.
5. Which affiliate network is best?
Globally, the favorite affiliate network for marketers seems to be ShareASale. The company holds first place in the industry with a market share of 55.7%. Rakuten LinkShare is second on the list with 40.64%, followed by Avangate with 31.08%, and Ebay Network, with a 30.32% share There are many factors that can impact the overall opinion of marketers about the best affiliate network. Picking one is often a matter of personal preference, and of course, the varying conditions each network provides for its marketers.
Affiliate marketing is a great way to earn some money by promoting other people’s services and products. Compared to other marketing methods, this process is far less time-consuming. The best part about it is that you can relax in the comfort of your own home and watch as your paycheck gets bigger.
Breaking into new markets and boosting traffic are just some of the advantages of affiliate programs, as our list of affiliate marketing statistics confirms. Add to that the fact that, unless a desired action has taken place, you won’t need to pay a dime and it becomes clear as day why this industry has a bright future.