With the abundance of software out there, even in an industry as new as influencer marketing, finding the best solution may feel like finding a needle in a haystack. But we are here to offer you a magnet. Read on to explore our curated ranking of influencer marketing platforms and get insights into how we found our way in what is already turning into an oversaturated market.
Upfluence tops the majority of software lists, and for a good reason: it has an across-the-board and innovative service catalog, vast resources, and innumerable software integrations. Its distinctive Live Capture feature significantly boosts influencer opportunities.
Billing options: Annually
Free trial: Yes
Alongside connecting brands with 35,000+ creators, Insense allows users to handle their campaign from end to end, from briefing to payment, and further amplifying the produced content.
Price: Starting from $0, Campaign fee: $200
Billing options: Annually
Free trial: Yes
Trend is a market-leading micro influencer platform, one of the few software that work on a campaign basis. It provides customers a chance to try out their high-end services without much commitment.
Price: Starting from $100*
Billing options: Quote-based
Free trial: No
A benchmark name for influencers in the beauty and fashion industries, Tribe Dynamics never fails to deliver. Its services go beyond mere influencer management and allow brands to get a full picture of their performance against competitors.
Price: Starting from $1,500
Billing options: Monthly
Free trial: Yes
Heepsy represents influencers from all around the world. It combines a tremendous reach with affordable prices, providing economic relief for businesses with tight budgets.
Price: Starting from $49
Billing options: Monthly
Free trial: Yes
Perhaps the most practical social media influencer platform, Shoutcart is set to revolutionize the landscape of shoutouts completely. It not only perfects the process of shoutout purchasing through innovative applications, but it gives much more on the side.
Billing options: Quote-based
Free trial: Yes
We followed strict criteria during our research. As expected, we hold factors like usability, customer support, and customer reviews as essential. We identified critical features during our search and prioritized the platforms that gave the most for a cheaper cost. We believe users need time to decide whether they like the interface; thus, we sought flexibility in pricing plans. You can get a more in-depth insight into our process below.
Like every software search, we sought simple usability in influencer marketing software too. Influencer marketing is a multilayered process with minute and time-sensitive specifications. From influencer search to campaign management to processing payments, a newbie-friendly, manageable interface is essential.
Plenty of platforms upload their demo on YouTube, where you can see how to navigate the software and have an idea about the UX.
Platforms do much more than matching brands with the perfect influencers of their niche. They include various influencer marketing tools to streamline the fragmented and complex process of the marketing strategy. Below, you can find the key features we singled out during our search.
Many platforms offer advanced influencer search engines, in which users can filter out creators with parameters like the area of interest, demographics, number of followers, engagement rate, and even audience demographics. Having a sound filtering system is just as essential as the size of the influencer database.
Some platforms, like Trend or Insense, operate as invite-only. This cuts the time for brands to look for influencers, and instead, it allows users to create campaigns and influencers apply to be a part of it.
One of the most in-demand tools, but sadly not many influencer platforms offer it. It is a tedious task to export influencer contact information and reach out to them through emails or other means while all other processes are monitored through the influencer platform.
Some platforms offer messaging tools and automated invitation templates to facilitate the process of collaborating with an influencer, which in turn helps boost the response rate.
It can be a lifesaver influencer tool for wide-scoped projects involving multiple campaigns. Many platforms, led by Upfluence, allow users to create multiple campaigns and view and manage them through a unified dashboard. Alongside managing drafts coming in and out from influencers and clients, some influencer management software also include product shipments, invoices and payments, contracts, and campaign effectiveness analytics.
A very simple yet useful tool, social listening notifies users of any sort of organic mentions of their brand. Being aware of such mentions or loyal customers who have an online presence allows brands to identify potential brand ambassadors or influencers and have a more organic endorsement agreement.
A relatively new tool, influencer tracking has been proven to be quite effective. Although the best influencer marketing software solutions perform regular audits of their influencers, tracking their performance and effectiveness of the campaigns they have collaborated in provides double protection among influencer fraud.
Like every area of business, AI has greatly penetrated marketing tools, and influencer marketing is no different. Some platforms already begin leveraging AI-powered algorithms to generate advanced influencer recommendation engines, which would expand the brand’s reach tremendously while filling the gaps in their search.
Influencer software utilizes various channels, which, naturally, requires seamless integration. Alongside the social media platforms, some software also offer integration with non-social platforms such as blogs, or online marketplaces like Shopify.
Arguably the most valuable function for influencer management, tracking a given campaign’s performance allows businesses to oversee their spending and ROI, and make better-informed decisions in the future.
Despite its importance for influencer efforts or any marketing campaign, we have seen that many influencer platforms do not include analytic tools in their service catalog. In this case, it is best to seek possible integrations of existing analytics programs in use.
Alongside the key features mentioned above, platforms should also maintain transparent auditing of the influencers in their database. Apart from those who gained their position through fraudulent means like follower or engagement purchase, the best influencer marketing platforms also ensure to purge their databases of individuals who almost exclusively post endorsements. Endorsements coming from those sorts of influencers tend to generate few actual sales.
During our search, we came across numerous user complaints about inactive or inefficient customer service of software. Efficient customer support that lets you easily reach the people in charge to get help promptly is an incredible asset for any software. Alongside good customer service, we have seen that top influencer marketing software include onboarding assistance through training tools, how-to blogs, webinars, and demo uploads.
The influencer marketing platform pricing varies greatly. While the majority offer monthly or annual subscriptions, there are also those operating on credit or campaign-based models. Because it takes some time to get a feel of a given software interface, we prioritized platforms that offer shorter subscription periods and have cancellation policies in place.
Campaign and credit-based pricing resembles pay-as-you-go models, where influencer marketing software users are charged for each campaign they launch or buy credits to start campaigns.
There are plenty of user reviews online to give you an idea about the quality of any software. We have been through all of the reviews we could find and took other users’ experiences with the software into account. We also prioritized platforms that take the time to answer criticisms and take action upon a bad experience.
Now that we’ve disclosed our criteria against which we measured platforms, we should demonstrate how platforms in the ranking performed under the microscope.
Arguably one of the most popular influencer marketing platforms, Upfluence deserves its place on our list. A wholly comprehensive, all-service platform, it allows users to run their projects seamlessly with innumerable integrations. It has an impressive database of more than four million influencers, spread across almost all social media platforms, including blogs.
Besides being one of the few self-service influencer tools, Upfluence also has innovative functionalities that allow it to stand out among others. The Live Capture feature lets users catch influencers in real time as they are visiting their website. This is the perfect way to engage with organic influencers who are already one step closer to becoming the brand’s advocate.
Upfluence also offers quite a few integrations with other operational software, including but not limited to Shopify, Gmail, Outlook, MailChimp, HubSpot, and Active Campaign. It also offers a free Google Chrome extension, which allows for 10 searches a day. These all let users have a streamlined process and integrate the influencer marketing platform into their other operations effortlessly.
One of the chief reasons why Upfluence is one of the top influencer marketing platforms is the vendor’s highly dedicated and effective customer support. Through our tests and user reviews, we have seen that the customer support does a superb job of onboarding and is ready to help users navigating the software at every stage. Other than that, the software is swift and customizable, creating an orderly user experience.
Upfluence further covers all the influencer marketing bases from end to end. From comparing the influencers based on vast amounts of data, to easy outreach through the platform, to managing campaigns, payments, and extracting analytics — Upfluence streamlines the whole process.
Unlike other influencer marketing software providers, Upfluence discloses pricing upon request and has three plans; Starter, Growth, and Scale. We gathered from customer reviews and our inquiries that the price is relatively high and billed annually. We have encountered several complaints about the poor cancellation policy, or lack thereof. That does not align well with our flexibility criteria and contributes to a lower rating of an otherwise excellent platform.
For brands with a significant budget and a wide-scoped strategy spanning multiple platforms, Upfluence can save the day. It is arguably the best influencer marketing software for a full-blown program, providing that brands feel comfortable using it. To be on the safe side, serious thinking and evaluation are needed while using the free trial.
A creative micro influencer platform with a network involving more than 35,000 influencers, Insense has a simplified process of campaign creation and subsequent amplification. They have demonstrated experience and success in various types of influencer campaigns and very well-vetted influencers.
One word: whitelisting. It means an influencer granting permission to post content and run ads from their Facebook and Instagram accounts. One of the reasons why this product is on our list of influencer marketing platforms is that it is an official Facebook Marketing Partner and has this feature integrated. Ads with influencer headers can result in twice bigger conversion rates compared to ads run by brands and can generate up to three times larger return on ad spend. You can further save time by using the platform directly after the content creation.
Insense cuts the process of searching for influencers by utilizing an application model. After the subscription application, brands send out a brief of a campaign for review to gain access to the influencer marketing tools software offers. As the campaign is approved, influencers bid on it, allowing brands to compare the influencers to see who is more suitable for a given campaign. The platform also offers easy collaboration with the influencers during the creation period.
We also liked the pre-launch feedback addition included in every plan, including the free package which allows users to try out the platform. The vendor reviews the campaign brands set out to send influencers, not only in terms of aptness but also through the eyes of industry experts.
While the application model can be seen as a means to stand out from other influencer marketing platforms, it can also be a hindrance. The platform’s users expressed their complaints about not being able to detect the rising stars and being generally limited in terms of reaching influencers. There are also concerns about the oversaturation of influencers from certain niche groups.
Insense is a blessing for brands who include running paid ads on Facebook and Instagram included in their strategy. With the measurement tools for the paid ads, brands can sit back and watch the way their ads unfold with minimal effort.
All-in-one influencer management software, Trend allows its users to source, share, and scale content created by influencers while benefiting from the awareness they provide. They proudly present a curated network of influencers, not a database: it means that influencers register to use the software just as the brands, go through an application process, and are aware of what they are a part of.
We believe Trend stands out by addressing two particular problems brands encounter: product shipment and negotiating fees with influencers. Unlike other influencer tools, Trend integrates various shipping providers such as FedEx, UPS, and DHL, ironing out the logistical part of the process smoothly.
Especially for brands who try influencer marketing for the first time judging the price range and negotiating fees with influencers can be painful. Trend cuts out this concern by offering a flat fee to the brands and paying the influencers separately.
We liked the transparency Trend maintains about its influencer network. Unfortunately, it is a trend among other influencer platforms to include people in their database without even notifying them. This is unethical and time-consuming for the brands that are likely to fashion personalized outreach messages to influencers and get no responses.
Trend also offers influencer-generated content, not limited to promotional posts, but also includes web, email, and ad content. We loved that they multiplied the type of content brands can gain from the platform and use it for other marketing campaigns as well.
Trend is one of the influencer marketing software providers which adopt a pay-as-you-go pricing model. The users purchase credits to pay for campaigns; for one credit, they get one Instagram post and story, and one credit is worth $100. What is hidden, though, is that a user can purchase five credits minimum. Although we liked the idea of no additional software fees or commitment, we would’ve liked more transparency on this issue.
Brands that look to diversify their content library by user-generated content will have a blast with Trend. This would not only give the graphic designer a short break but also add a bit of energy into creative efforts.
Tribe Dynamics is the perfect influencer software for fashion, beauty, and fitness brands that look into expanding their influencer base and keep track of their earned media value. The platform also provides services to benchmark a brand’s performance against competitors and is trusted by global brands including Sephora and Louis Vuitton.
We identified two distinct qualities that make Tribe Dynamics stand out from other influencer marketing platforms: competitor monitoring and real-life influencer tracking. Benchmarking a given brand’s performance against its competitors allows the brand to assess the effectiveness of its overall marketing efforts as well as influencer management. It helps make well-informed decisions in the future in terms of budget and time.
Tracking of creators is not a foreign concept to the influencer marketing platform market. Still, Tribe Dynamics is taking it to another level by adding real-time data. The feature labels influencers as “trending” or “at risk” based on the amount and success of the content they are sharing. When combined with other metrics on creators, Tribe’s superior tracking capability makes sure it is one of the top influencer marketing platforms.
Tribe is not a cheap influencer marketing platform indeed, but we loved the flexibility it offers to its customers. Similar to others in the market, it offers three different packages suitable for businesses at differing stages of growth. The packages are customizable by the additional features that can be included on top of it.
Tribe also offers more than influencer management software — it offers a network, a community. They have a wide selection of resources and insights regarding influencer marketing, from podcasts to a Slack community, it provides great opportunities for businesses to improve themselves.
Apart from the lack of campaign tracking other than earned media value, Tribe does not involve any project management features either. They are also slightly weak about influencer data regarding their followers; audience demographics seem to be completely missing from the platform. These, we believe, should have been added to the list of functions given the cost of the influencer software.
Tribe works best for brands who’d like to assess the buzz they are getting. With their social listening feature, brands are notified of every mention they receive, and by monitoring their competitors, they can identify their position in the competition. That being said, it is not the best influencer marketing platform for assessing the performance of campaigns.
One of the best influencer marketing platforms for businesses with tight budgets, Heepsy provides a quick-fix. It has an impressive database of 11 million influencers spanning out all major social media platforms and blogs.
Apart from the astronomic reach of 11 million influencers, Heepsy also delivers the most when compared to other influencer products with a similar price range. For very affordable prices, brands can target influencers based on demographics, location, metrics, keywords, and whether they provide contact information. Alongside the search, the platform also offers an authenticity auditing tool that applies regular checks to influencers and provides protection against fraud.
The influencer software allows users to make lists and export data involving contact information quickly, which makes sending emails in bulk very easy. Users can also add notes on the lists and influencers on their dashboards to record information about the campaign they are in.
Heepsy also provides a social listening tool, which is unlikely for a cheap influencer marketing platform, allowing brands to get a thorough picture of their online presence.
Although it provides a vast influencer database, we have seen that it is somewhat limited about influencers on platforms other than Instagram. While services are quite sufficient for the price, we thought an additional relationship management system could make the platform even more superb.
Heepsy is ideal for small businesses that want to explore influence marketing software but doesn’t have an elaborate strategy or adequate budget. With Heepsy, smaller brands can detect influencers at a bargain and focus on fashioning a plan that they can experiment with in their own time.
Designed exclusively for purchasing shoutouts from influencers, Shoutcart lives up to its premise and delivers results in a budget-friendly and timely manner. The platform is also utilized to enrich their influencer database by the brands.
Unlike other influencer platforms, Shoutcart introduces a shopping cart model for shoutout shopping from influencers. Instead of reaching out to influencers and learning the price, brands can see the price influencers set for a shoutout and add them to their list if they would like to work with them. This means pricing transparency: influencers cannot alter prices based on brands.
In terms of their service line, Shoutcart is a market-leading influencer solution. They have perfected the shoutout marketing process by adding a package feature to their influencer marketing tools. The platform groups influencers based on their niche shares their audience and engagement metrics and allows users to work with them in bulk to spread the word.
Brands also create the post themselves, with an option of getting an influencer’s input on the content and deciding on the timeslot of posting. The post options diversify on YouTube and TikTok, where brands can choose whether they wish to receive a mention or an entire video dedicated to them.
While this platform does not require any software fees, it does have a minimum limit of adding credits for buying shoutouts — $100.
For those who already have their post, copy, and a tool for analytics ready, this could be the best influencer marketing platform to utilize for narrow or wide-scoped campaigns.
While setting up criteria to narrow down choices before settling with an influencer marketing platform is essential, it is also equally crucial to know your requirements inside out and what questions to ask before signing up and making a payment. So, we added a brief list of actionable tips to consider before putting money and time into influencer solutions. Keep in mind services that are related to influencers. Therefore, consider cooperating with social media marketing companies, digital marketers, etc.
A thorough understanding of the needs of a business is essential before fishing for influencer marketing software providers. The practical thing to do is think about a problem for which influencer marketing can be a solution. This would facilitate the process of coming up with custom objectives and consequently KPIs against which brands can measure the suitability of the software and its functionalities.
The fundamental value proposition of platforms and influencer marketing agencies is to match brands with influencers who will be the best fit for their business. To gauge the fitness, they look at, or provide, a combination of information about the influencers, including but not limited to: engagement rate, audience demographics, content quality, and niche.
Both influencer marketing platforms and agencies use certain tools to extract this information or ask for influencers to submit necessary data. But platforms are somewhat limited when it comes to Instagram: it shut down its API access to many external applications. Influencers should agree to be profiled or have a business account (which many do) for the data about them to be accurate. That’s why brands should investigate the platform’s policy in terms of data accuracy before signing up.