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Marketing Automation Specialist

Last updated: 27.06.2022
Author: Marija

Marketing automation experts use technology to help companies achieve their marketing goals. They are responsible for creating, managing, and executing marketing campaigns with the help of software tools. As a result, marketing automation specialist is a great career choice that blends creativity and technology. Interested in learning more if you have what it takes to be one? Or do you wonder what such a professional can do for your business? You’ve come to the right place. 

Marketing Automation Specialist Job Description

This type of professional is responsible for managing and executing marketing automation campaigns. This can include tasks such as setting up email marketing campaigns, creating social media posts, and managing paid advertising campaigns. A specialist should have a strong understanding of marketing principles and the ability to use marketing automation platforms to create successful campaigns.

Such specialists often choose to work in-house for a company, while others find employment in digital marketing agencies or pursue the freelancer route. Additionally, an automation specialist may choose to specialize in a particular area of marketing automation, such as email marketing or lead generation.

The successful candidate will have experience in marketing automation, lead generation, email marketing, and/or demand generation. They should also be well-versed in modern marketing practices and technologies and have a strong understanding of how to measure and optimize campaign performance.

What Does a Marketing Automation Specialist Do?

As a marketing automation specialist, you will be responsible for developing and managing marketing automation campaigns. You will work closely with the marketing team to develop campaign strategies and goals, and you will be responsible for executing campaigns and tracking results. In addition, you will also be responsible for developing new methods and processes to improve campaign effectiveness.

A marketing automation expert uses the latest technologies and tools such as marketing automation software. They must know how each tool works, understand customers’ needs in detail as well as be strategic about when it is best used for different types of campaigns or activities that require varying levels of expertise depending on their goals. 

Naturally, all this can earn you a good salary. Marketing automation specialists in the US earn from $48,000 to $75,000 a year, while the median marketing automation specialist salary hovers around $61,000, with 67% of professionals making less than or equal to this amount while 33% report an annual income greater than $75,000.

What Are the Top Marketing Automation Skills? 

The automation specialist job description implies a number of essential skills, the most notable being: 

Strong writing and communication skills — these help clearly communicating ideas and concepts to others.

Project management skills — these professionals are often responsible for managing multiple projects at once and need to keep all their marketing automation campaigns on track.

Creative thinking — marketing automation specialists should be able to think outside the box in order to develop creative solutions to problems.

Analytical skills — these specialists should be able to analyze data and use it to make strategic decisions about their marketing campaigns and how they fit into the organization’s broader marketing strategy.

Technical skills — a marketing automation specialist needs to be proficient in different platforms, such as email marketing software

How to Become a Marketing Automation Specialist

If you are interested in pursuing this career, there are a few things you can do to get started. First, consider getting a degree or certification in marketing or digital marketing. There are also many online resources that can teach you how to use marketing automation platforms.

This will give you the foundation of knowledge you need to be successful in this role. Additionally, you should look for opportunities to gain experience. This can be done through internships, part-time jobs, preferably in content, digital, email, or social media marketing companies, or even taking on freelance projects.

Finally, it is also important to stay up-to-date on the latest trends and developments in marketing automation. You can do this by following industry news sources and attending conferences and workshops.

The Bottom Line

Marketing automation can help you save time and money while reaching more customers. If you’re interested in becoming a marketing automation specialist, there are plenty of resources out there to help you get started. The best way to learn is by doing, so start applying what you’ve learned and see how you can improve your marketing efforts. With a little hard work and dedication, you could be on your way to becoming a marketing automation pro!