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Marketing Automation Specialist Salary

Last updated: 16.09.2022
Author: Marija

Are you curious about how much marketing automation specialists make? In this blog post, we will break down the average marketing automation specialist salary by country. It’s important to keep in mind that this number can also vary depending on factors such as experience, company size, and location. So, how does your marketing automation salary compare? Whether you are just starting out in your career or looking to move up to a new position, read on for valuable information!

Automation Specialist Salary

Marketing automation specialists are responsible for developing and managing marketing campaigns that promote a company’s products or services. They use marketing automation software to create and track marketing campaigns, as well as to segment and target customers. 

Marketing automation specialists typically have a bachelor’s degree in marketing or a related field, and they may also have experience working in sales or customer service. To be successful in this role and fetch a good salary, they must have strong communication and organizational skills, as well as the ability to analyze data and make decisions based on it. Marketing automation specialists are employed by companies of all sizes, but the largest employers are advertising firms.

In the US, salaries for this job range from $52,010 to $150,830. The median remuneration for this occupation is $95,900. The top 60% of automation specialists earn salaries of $95,900 or more, with the top 80% earning $150,830+. These salaries reflect the wide range of experience and responsibility that automation specialists can have, from entry-level positions to senior management roles. 

Marketing Automation Specialist Salary in Canada

The average salary for a marketing automation specialist in Canada is C$88.490 (or $70,000 per year), or C$ 45.38 ($35.90) per hour. Entry-level positions start at C$79,563 ($62,938) per year, while most experienced workers make up to $103,000 per year. 

Marketing Automation Specialist Salary in the UK

On the other side of the pond, you can expect an average marketing automation specialist salary of £39,504 (or $49,015) per year, which is £2,004 (or $2,486) per month. This is in line with the salaries of other marketing professionals in the UK. Naturally, your payment will vary depending on a number of factors, including your experience, qualifications, and the size and location of your employer. For example, marketing automation specialists in London typically earn higher salaries than those in other parts of the country. 

Marketing Automation Specialist Salary in Australia

Down Under, a marketing automation expert would earn AU$140,000 ($100,000) on average.  Salaries vary depending on experience, location, and other factors. Marketing automation specialists with more experience tend to earn higher salaries. Those who work in major metropolitan areas also tend to earn more than those who work in rural areas. Factors such as company size and industry can also affect earnings. In general, marketing automation specialists in Australia can expect to earn a good salary.

Marketing Automation Specialist Salary in India

Marketing automation is a growing field in India, and salaries for marketing automation specialists reflect this trend. The average salary for a marketing automation specialist in India is ₹ 8.9 Lakhs per year ($11,464).

Email Marketing Automation Specialist Salary

According to marketing automation statistics, the average annual pay for an email automation specialist in the United States is $77,805 per year. Email automation specialists are responsible for designing and implementing email marketing campaigns that target specific customers or customer segments. They use software to automate email marketing tasks, such as sending out welcome emails, birthday emails, and cart abandonment emails. In addition to their technical skills, email automation specialists must be able to write compelling copy and create attractive email templates. 

The Takeaway

Marketing automation specialists provide an important service to businesses, helping them to plan and execute complex marketing campaigns. As a result, these professionals are well-compensated for their skills and experience. Although the marketing automation specialist salary can vary depending on geographical location and experience, these professionals typically earn high wages. In fact, with the right skill set and certification, you could be well on your way to earning six figures.