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Marketing Automation Manager

Last updated: 30.09.2022
Author: Marija

Marketing automation is incredibly important for businesses, as it streamlines contacts with customers, saving companies a lot of time and money. As a result, the role of the marketing automation manager, who oversees that process, is essential. So, if you are considering hiring one for your venture, or, alternatively, want to land this coveted position, but are not sure about what’s involved, you’ve come to the right place. Our automation manager job description will give you the scoop!

What Is a Marketing Automation Manager?

A marketing automation manager is responsible for overseeing and coordinating the use of marketing automation software within a company. The manager ensures that the software is being used effectively and that it integrates well with other marketing tools. In addition, they may be involved in developing new features or applications for the software. 

Marketing automation managers are also responsible for overseeing the automated marketing processes of a company. This includes developing and implementing strategies to increase sales and leads, as well as managing customer data segmentation strategies. 

What Does a Marketing Automation Manager Do?

The marketing automation manager typically works with a team of marketers to create and implement campaigns that are targeted at specific audiences. They also work with sales teams to ensure that leads are being properly followed up on and that customers are being engaged throughout the sales process. In addition, they are responsible for monitoring results and adjusting campaigns as necessary to achieve desired objectives.

They work closely with copywriters, designers, and web developers, to ensure that all marketing efforts are coordinated and effective. In addition, they often use analytics software to track the performance of marketing campaigns and make necessary adjustments. 

How much Does a Marketing Automation Manager Make? 

Marketing automation job descriptions usually list the median marketing automation manager salary in the United States at $128,750. The salary range goes from $66,090 to $187,200. 

With experience, managers can earn higher salaries and hold positions of greater responsibility such as automation director, within their organizations rising through the ranks from marketing automation specialist positions and similar.

How Would a Channel Marketing Manager Use Marketing Automation?

Channel marketing managers are responsible for developing and implementing marketing plans that promote a company’s products or services through different channels, such as resellers, retailers, or distributors. Marketing automation in lead generation is one of their main tasks. 

A channel marketing manager would use marketing automation to streamline the marketing tasks associated with a channel partner program. This might include tasks such as creating and distributing partner communications, generating leads, tracking marketing activities, and managing partner relationships. 

Additionally, marketing automation can help to improve the efficiency and effectiveness of a channel partner program by providing accurate data and insights that can be used to make informed decisions. 

The Bottom Line

Marketing automation is a powerful tool, and the manager of such a system must be well-versed in its use. If you’re looking to become a marketing automation manager or want to hire one, now we have a better idea of the marketing automation manager job description, and the ball is in your court.

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