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Marketing Automation Manager Salary

Last updated: 20.09.2022
Author: Marija

Marketing automation specialists are in high demand these days. Companies are looking for ways to automate their marketing processes in order to save time and money. As a result, these specialists can command a pretty penny. But how pretty exactly? Let’s take a look at the marketing automation manager salary and some of the factors that determine it.

Marketing Automation Manager Job Description 

Marketing automation managers are responsible for the creation and execution of a marketing plan that will automate the process of engaging prospects with the goal of converting them into paying customers. They must be able to analyze data to identify trends and insights that can inform future marketing strategies.  

They work closely with the sales team to ensure that leads are being followed up on in a timely manner and that conversions are being tracked. The ideal candidate will have excellent communication and organizational skills, as well as a strong understanding of how to use marketing automation programs

Automation Manager Salary Overview

The automation manager position requires at least a bachelor’s degree in marketing or a related field, and 5-7 years of experience in marketing. The role is critical to the success of any organization’s marketing efforts, and the salary reflects that importance. 

The automation manager salary in the US ranges from $66,090 to $187,200, with a median of $128,750. The middle 50% of these professionals make $114,000, with the top 83% making $187,200. 

The average marketing automation manager in the United States makes $134,765 per year, with the average bonus being $5,500. Marketing automation managers make the most in Denver at $130,300 per year. 

For comparison purposes, if we look at how much a marketing automation specialist makes, that could be anywhere from $48,000 to $75,000, with a median salary of $61,100. 

Factors That Influence the Marketing Automation Manager Salary

There is a wide range in earnings for this position, depending on a multitude of factors. Let’s take a look at the most important ones. 


In marketing automation remuneration, just like in real estate, it’s location, location, location. As you might expect, this position is better paid in big cities. Recent stats show that a marketing automation manager in Durham makes $81,000 per year at a company with 1,001-5,000 employees while a manager in the same position in New York lands $114,000 per year in a company of the same size.


As is the case with pretty much any other job, experience can land you a higher marketing automation manager salary. With this exciting field of marketing constantly evolving, experience and knowledge with new technologies would naturally command bigger remuneration.


A skilled automation manager would know how to adapt and use new techniques as technology changes; they also understand the importance of maintaining their skillset in order not only to stay relevant but maximize salary potential too.

The Bottom Line

Automation managers can earn a good salary and often have excellent job prospects. These professionals typically need at least a bachelor’s degree, and some employers prefer candidates with experience in marketing or sales. If you’re interested in pursuing this profession, research the job market and marketing automation manager salary in your area and consider getting relevant education and training. With the right skills and experience, you can enjoy a successful career and healthy remuneration in this exciting field.