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How to Make a Good Instagram Profile? 10 Helpful Tips

Last updated: 25.05.2023
Author: raj

Everyone is on Instagram these days. It’s no longer just for influencers sharing their stunning travel photos. With over 1 billion active users monthly, businesses have also seen the potential of Instagram for content marketing.

A good Instagram profile can bring many benefits, like boosting your visibility, building your brand, and driving more traffic. But how do you make an Instagram profile that is irresistible?

You can make a good Instagram profile by following these tips:

Tip #1: Pick a searchable username.

Tip #2: Use a captivating profile picture.

Tip #3: Write an informative bio.

Tip #4: Upload high-quality visual content.

Tip #5: Use engaging captions.

Tip #6: Include hashtags in your captions

Tip #7: Post regularly.

Tip #8: Set your profile to public.

Tip #9: Turn on your notification.

Tip #10: Be engaging and responsive.

Let’s get into the details.

10 Tips to Make a Good Instagram Profile

Your Instagram profile reflects you and can impact your brand or business. Taking the time to curate your profile can lead to positive outcomes and opportunities.

Whether you’re new to Instagram or a pro, here’s what you can do to build a good profile:

Tip #1: Pick a Searchable Username.

Before you start posting, picking a unique and searchable username is one of the most crucial things to consider in creating a new Instagram profile. You only have 30 characters, so you must make it count. 

If your preferred username is taken, use a variation if it starts with your intended username. By doing this, this makes your account more visible to searches.

Tip #2: Use a Captivating Profile Picture.

You should put a lot of thought into your Instagram picture because it’s the first thing they see when people visit your Instagram page. Here are some things to keep in mind when picking an Instagram profile picture:

  1. show your face or logo
  2. choose the correct picture size
  3. use a good background
  4. match your aesthetic with your brand
  5. select a timeless photo
  6. use a professional photo

A high-quality and good Instagram profile picture can effectively represent your brand and captures your audience’s attention. Most businesses opt for their company logo or branding, which creates a strong association with your brand. 

Use a Captivating Profile Picture

Use a Captivating Profile Picture

Tip #3: Write an Informative Bio.

With only 150 characters, your bio must include as much information as possible. Your bio should accurately convey your identity, tell what you do, and have a call to action (CTA).

You can also add hashtags and trackable links to your bio so it is easier for people to find you other than through username searches. This strategy can expand your reach and attract potential customers looking for content related to your industry or niche. 

The following are good Instagram profile examples with informative bios:

Write an Informative Bio

Write an Informative Bio

Write an Informative Bio

Tip #4: Upload High-Quality Visual Content.

Instagram is all about content and not just any content. It’s about sharing unique and engaging visual content that makes a likable Instagram profile.

Quality content can help your brand gain exposure because people are drawn to visuals nowadays. In fact,  95% of B2B buyers evaluate companies by their visuals.

You don’t have to be a professional photographer or an artist. However, your photos must be appealing and in line with your brand. Creating high-quality visual content builds a strong brand identity and attracts more followers.

Upload High-Quality Visual Content

Tip #5: Use Engaging Captions.

Instagram might be a visual social media platform. Still, captions also play a big part in getting your brand’s message to your audience. 

Use Engaging Captions

Using engaging captions can show your brand’s personality, start conversations, and get people involved. To create the perfect caption for your visual content, try these tips:

  • begin with a solid first sentence
  • be conversational
  • use hashtags
  • put a call to action or a question
  • use storytelling
  • add value through tips and tricks
  • have fun with emoji
  • be mindful of caption length

Tip #6: Include Hashtags in Your Captions

Incorporating hashtags into your content can effectively target and engage your intended audience.  Instagram hashtags are fundamentally a way to:

  • categorize your content
  • suggest it to users

a reference for Instagram’s algorithm

Hashtags can also maximize your chances of reach, engagement, and potential growth. You can even hit the Explore Page if you get it right.

Besides increasing your discoverability, hashtags can also establish communities, source user-generated content (UGC), manage campaigns, and more.

The #ShotOniPhone challenge by Apple is an example of successfully using hashtags in brand promotion. With 95% positive ratings and 6.5 million impressions online, #ShotOniPhone is one of the most popular social media campaigns

Hashtags in Your Captions

Tip #7: Post Regularly.

A good Instagram profile is an active one. Consistently posting 2-3 times daily can boost your account’s reach and engagement, leading to notable growth.

Posting at the right time should also be an important consideration. According to 64% of marketers, the best time to post on Instagram is between 12 pm and 6 pm, while the worst times to post are 6 am – 9 am and 9 am-12 am. 

Tip #8: Set your Profile to Public

Your Instagram profile is set to public by default, making your content available to all users. Maintaining a public profile ensures accessibility to every user that visits your profile. 

Setting your profile to private will limit your visibility and discoverability. It will prevent non-followers from viewing your profile when they search for your content or are tagged in your posts.

Tip #9: Turn on Your Notification

Constant notifications can be distracting. But monitoring mentions, comments, and direct messages can help you stay engaged and encourage them to return to your page.

Ensure that your Notification Settings are turned on by checking your “Options” settings. 

Tip #10: Be Engaging and Responsive

Engaging with your followers on Instagram is as important as a good Instagram profile. Suppose you actively respond to your audience’s comments and direct messages consistently. In that case, they are likelier to interact with your content and recommend you to other users.

Leaving a few likes and comments and following your audience back can create a positive connection between you and your audience.

It’s up to you now.

Building your Instagram profile will require effort and creativity, but the rewards are worth it. While the tips in this guide will help you create a good Instagram profile, its effect will only happen after some time. 

But with patience and persistence, your Instagram profile can become a powerful personal or business growth tool.

Frequently Asked Question

1. Is it worth it to pay for ads on Instagram?

Paid promotion on Instagram is worth investing in because an Instagram paid ad can reach 1.3 billion users, and 65% of users buy from a brand after seeing it on Instagram. 

2. Can I earn money from Instagram?

Yes, there are multiple ways On Instagram for creators to make money. They can earn through IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing. Additionally, creators can profit from sponsored content, fan membership, licensing, and consulting.

3. How long does it take to reach 10,000 followers?

There is no way to tell long it will take to gain 10,000 followers on Instagram. The quality of your content, your user engagement, and the size of your target audience will determine how quickly you can grow your following.