Social media is a powerful tool for marketing and informative content. It helps professionals such as realtors who want to expand their reach and connect to potential clients faster. At the same time, social media also builds a credible source for other users to inform and share tips about real estate and housing opportunities.
There are different ways to engage users and attract potential buyers, and the best way to do this is by being creative in your content. In this article, you’ll discover 11 practical yet creative real estate ideas for social media platforms.
In a study conducted by the Real Estate Agent Marketing Survey of 2022 realtors, social media is ranked as the second-best source of real estate leads; as a result, 80% of real estate brokers now use different social media platforms to develop their social media marketing plans. Users are also more inclined to find and follow real estate agencies on social media for a much easier way to know about their content and get information.
            (Instagram post from @ashliebailey.austinrealtor)
Sharing the latest market trends can help your clients understand what’s happening in the real estate market. Your posts can establish you as a real estate professional and attract potential buyers.Â
It also provides valuable details to potential buyers and investors to help them make informed decisions about future home investments. It can also help professionals and clients stay up-to-date with the latest developments within the industry and adapt to new strategies to boost sales and listings.
(Screenshot from Instagram)
One of the best ways to showcase and highlight new and updated listings is by posting new houses for sale and sharing updates. It will entice potential buyers to view your listing and keep them up to date with what’s new in the market.Â
It will also ensure your clients have access to the most accurate and relevant information regarding the property. Updating the listing will also increase the likelihood of boosting the previous listing and attracting buyers.Â
Through this, real estate professionals can demonstrate their commitment to exceptional customer service and ensure potential clients have a positive experience.
Through posting and updating listings, real estate professionals can demonstrate their commitment to providing exceptional customer service and ensure potential clients have a positive experience.
(NYC Real Estate Agent, Cash Jordan from YouTube)
Virtual property tours and posts help potential buyers and investors see a detailed and realistic view of a property in the comforts of their homes, saving time and effort. Virtual tours also provide the convenience many modern buyers appreciate, as they can be accessed anytime and anywhere.Â
Additionally, virtual tours can be easily shared on social media, increasing visibility and attracting more interested buyers. Overall, virtual property tours on social media are an innovative and highly effective marketing tool for real estate professionals.
(Instagram post from @nicoletamayogroup)
Before and after photos of houses posted on social media can be beneficial. They provide visual evidence of the transformative power of real estate renovation and remodeling projects.Â
This can help potential buyers and investors visualize a property’s potential and make decisions about whether to invest in it. They can help real estate agents and sellers showcase their home staging and renovation expertise, increasing credibility and inviting more clients.Â
Also, these types of posts can generate engagement and increase social media visibility, reaching a larger audience and generating more interest in the property.
(Instagram Post from iProperty Management PVT. LTD)
The location and environment of your listing can impact its property value, desirability, and quality of life for its clients. Potential buyers will likely choose good neighborhoods and local attractions that benefit them.
Buyers will often consider a property’s location and environment before purchasing, which can also affect the property’s resale value. For these reasons, the neighborhood or environment is a crucial consideration in real estate.
One way to entice buyers is by highlighting new and unique attractions within the area of interest. This will help buyers and other viewers who see the potential of your listing and increase your social media engagement.
(Instagram post from @msmarydix)
Creating infographics about real estate tips and advice on social media is vital because it allows you to convey complex information in a visually appealing and easily digestible format.Â
Infographics help grab your audience’s attention, increase engagement, and improve your chances of reaching a wider audience. Additionally, real estate is a highly visual industry, making infographics an ideal tool to showcase property data, trends, and statistics.Â
By creating visually striking and informative infographics, you can establish yourself as an authority in the real estate industry and build trust with your followers.
(Instagram Post from @alexgoodmanrealty)
Another way to entice users to your content is to conduct Q&A sessions on your platform. This can range from answering questions about the latest listings, tips on how to find the right home, finding the best home improvement, and informing people what they should or should not have regarding home ownership.Â
There are many ways to do this, and one way is to “ask me anything” your viewers what they want to know about real estate. Not only will this help your clients learn more information, but it will also develop credibility for your content and help build better client relationships.
(Home Staging by P&J Company for the National Association of Realtors)
Collaborating with other industry professionals will help boost your credibility with your clients. There are many ways to collaborate, but one good way is through home staging.
Interior designers can help you stage a new home to make it more enticing for your clients. They can help make a home more lived in and provide opportunities for clients to view the place as the perfect home for them.
(Screenshot from YouTube)
Many people are interested in knowing the latest industry news about real estate trends, location, and what to look for in houses. But most still determine where to look for factual information through the local market.Â
You can do this by sharing market reports through posts on your platform. A piece of simplified article news with local data, or a short infographic or podcast-type video, will suffice. Just be sure to post about the latest news now and then to update your viewers and keep them on the line of information.
(Instagram post from @closingwithciara)
Sharing real estate client testimonials and success stories on social media dramatically benefits your marketing. Testimonials and success stories prove your expertise, trustworthiness, and ability to deliver results in the real estate market.
By sharing these stories, real estate professionals can build credibility and establish themselves as trustworthy and reliable in the eyes of potential clients.Â
Additionally, client testimonials and success stories can help to create an emotional connection with potential clients, as they can see real-life examples of how professionals helped others to achieve their real estate goals.Â
(Instagram profile of @housesolutioneg)
One last idea to help your real estate content complete and whole is to have one coherent theme for your profile and stick to it. It will help your platform build a solid brand identity and keep your content focused. A consistent visual style, color palette, and design elements allow your audiences to recognize your brand across different platforms and build recognition.Â
Not only will this make your platform more visually appealing, but it will also look professionally well-made. It is also easier to make more content once you have finalized your theme. Good visuals and well-planned content attracts more potential buyers and increase profile engagement, and they will also tie up your content nicely.
Ashlie Bailey (@ashliebailey.austinrealtor) • Instagram photos and videos. (n.d.). Instagram. Retrieved March 10, 2023, from https://www.instagram.com/ashliebailey.austinrealtor/
Brooks, B. (2022, February 4). Real Estate Agents Rank Social Media As #1 Marketing Channel (+ Infographics). The Close. Retrieved March 10, 2023, from https://theclose.com/2022-real-estate-agent-marketing-survey/
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House Solution Egypt (@housesolutioneg) • Instagram photos and videos. (n.d.). Instagram. Retrieved March 10, 2023, from https://www.instagram.com/housesolutioneg/
House Solution Egypt (@housesolutioneg) • Instagram photos and videos. (n.d.). Instagram. Retrieved March 10, 2023, from https://www.instagram.com/housesolutioneg/
Martin, M. (2022, October 24). 26 Real Estate Social Media Post Ideas to Get New Clients. Hootsuite Blog. Retrieved March 10, 2023, from https://blog.hootsuite.com/real-estate-social-media-posts/
Martin, M. (2022, October 24). 26 Real Estate Social Media Post Ideas to Get New Clients. Hootsuite Blog. Retrieved March 10, 2023, from https://blog.hootsuite.com/real-estate-social-media-posts/
Mary Dix • LA | OC Real Estate (@msmarydix) • Instagram photos and videos. (n.d.). Instagram. Retrieved March 10, 2023, from https://www.instagram.com/msmarydix/
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Stern, P. (2021, September 27). Why Staging Matters, Even in a Seller’s Market. National Association of REALTORS®. Retrieved March 10, 2023, from https://www.nar.realtor/blogs/styled-staged-sold/why-staging-matters-even-in-a-sellers-market
Taffe, D. (n.d.). 80 Social Media Post Ideas For Real Estate. AgentFire. Retrieved March 10, 2023, from https://agentfire.com/80-social-media-post-ideas/
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